Principal Insurance Reviews 

3,565
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Centre

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,565)

390 reviews in the last 12 months

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Rated 1 out of 5 stars

Started a policy with this company for…

Started a policy with this company for a motorbike, paid £272 deposit and then 12 days later they wanted £104 as a first payment with a further £99 payment to be made all within the first month of my policy starting, when challenged they recommended that I cancel my policy and give me a refund of £220.01.

9 June 2026
Unprompted review
Rated 5 out of 5 stars

1st class service

This morning I spoke to one of call center staff her name was queeni, This staff member was amazing, in fact more than amazing, she was so polite, understanding, credit to the company, queeni went above and beyond, it's a shame that there are more companies out there with the same customer care that queeni showed today would def give 10 stars if it was possible

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is terrible i have…

Customer service is terrible i have sent out two emails in the last five days and no response, i tried ringing but on both occasions had to hang up after 45 minutes. I have had a policy accepted but have no insurance certificate. They may provide cheap insurance cover but customer service is non existent buyer beware!

6 June 2026
Unprompted review
Rated 1 out of 5 stars

The scam is you can't leave...

As multiple others have said, absolutely impossible to get through on the phone despite multiple attempts to cancel the 'automatic renewal' that they have put on my account. I have sent an email to them confirming I wish to cancel the automatic renewal but can't imagine I will get a response. I will speak to the bank about blocking payment. Total scam.

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Abysmal service

Abysmal service. I hung on the phone for 3/4 hour this morning and again this afternoon. I have auto renewal on one of my bikes which I have sold. If I don't speak to them they will automatically renew 7 days prior to renewal date. Don't use this company. They don't answer the phone

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn’t recommend to anyone

Wouldn’t recommend to anyone. I was on an hour before finally being able to speak to someone about cancelling my policy.

The best part is when I cancelled my policy after being insured since November there wasn't any refund as they added cancellation charges and broker fees wiping out the £200+ I should have received.

Don’t always go with the cheaper option for insurance.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

AVOID at all costs

Terrible experience with this insurance company.
After 15+ of trading with insurance company's this one has got to be the worst so far. AVOID!
Great price to begin with but as soon as you want to amend your policy they give you a ridiculous price. After paying in full for the insurance to begin with i needed to take the deal.
Then! I had been send a auto renewal which did not renew leaving my vehicle uninsured!
After being on hold for 40+mins i got put through to a rude employee that told me i have been contacted multiple times (yet he had no record) as i told him i always answer my phone he also said they have tried to email multiple times (yet i had no emails from them)
Even if in future this insurance company is the cheapest i will avoid and pay more just out of "PRINCIPAL"

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars for zero performance.

Zero stars for zero performance.
Absolutely pathetic. Called them today to talk about new insurance. A guy picked up call after 7 minutes. took some details and transfered to some other dept. for next 40 minutes i could only listen to piano. Seriously? You lot think people are dumb and free all day? Dont get into their trap. They are absolutely horrible. I can see where this would go after purchasing insurance. horrible company, ludicrous service. A BIG FAT NO.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Have been trying to phone everyday for…

Have been trying to phone everyday for 2 weeks to cancel my insurance and on hold for more than 1 hour each day, I get so depressed listening to a message "we are experiencing high call volumes and estimated wait time is more than 10mins" cant even cancel by email, shockingly poor!!

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Very difficult to get any response from…

Very difficult to get any response from either calling or emailing, I called customer service again no joy, tried both to stop auto renewal, I did get an acknowledgement of my email 5 days before the payment was due, the payment was still taken.
So I then had to call the no customer service again, eventually;;y someone answered, I explained what had happened after speaking with a moderately helpful rep, although I think he may have been off the day they were on customer service training, I would not use these again as stopping auto renewal has been difficult.
I wonder what it would have been like with a claim?

1 June 2026
Unprompted review

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