Principal Insurance Reviews 

3,565
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Centre

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,565)

390 reviews in the last 12 months

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Rated 4 out of 5 stars

Great price for the cover

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within can't be click as it was not an embedded link. Little things like that make it difficult to send required documents.

18 May 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service

I needed to change something on my policy, I rang three times, holding on for up to an hour each time, emailed four times and received no response. Absolutely rubbish, hope I'm still covered ...it's not my fault nobody is there to answer calls or emails

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Appalling customer service

Appalling customer service, nobody answers telephone and no virtual assistant available. Needed to switch vehicles on a policy, sat at a dealership listening to a recorded message telling me how much they value their customers for over an hour. In the end I phoned another company and took out a new policy so I could drive away. Not Happy. 😡

27 May 2026
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience. They never answer the phone, would seriously avoid this insurance company. I’m still trying to cancel my insurance with no luck. They ignore emails and phone calls it seems. Completely unacceptable.

27 May 2026
Unprompted review
Rated 1 out of 5 stars

No way to contact

Absolutely no way to get through to the company on the phone. I have spent 2 hours today trying to cancel my insurance, my vehicle purchasers turned up in the time I was waiting to speak to an agent and were waiting at my property. I finally got through to someone and they disconnected the call. AVOID. Customer service is disgraceful.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

Impeccable customer service

I had an issue with my insurance (my error) and only discovered it last minute on Saturday as i was about to set off. Called customer service in a panic and spoke to someone called Liz. She was so helpful and did everything to sort it out for me, she was efficient, pleasant and effective!! It was very refreshing to talk to an actual human and not some automation and not only did she rectify my mistakes, she turned a bad start to the day into a great start to the day! Faultless customer service

23 May 2026
Unprompted review
Rated 1 out of 5 stars

No response till you cancel then they charge you instantly.

Opened a policy. A day later I realise a claim had gone through on my previous insurance so my NCB was incorrect. Tried numerous ways to get in touch with these people with absolutely no luck for a week. So I decided to cancel as my insurance policy would be invalid. They are now asking me for £53! Oh and they are suddenly extremely quick to reply. 100% scamming people.

21 May 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service

I had taken out this insurance for a motorhome 4 weeks in they sent me an email looking all documents within 7 days or my insurance would be cancelled, all was sent within 3 days, a day before we where to go camping with our 8 year old son, this company cancelled my insurance with no explanation and no refund to date......customer service is so difficult to get through, they dont even answer emails .....terrible experience

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Very poor, would avoid

Charged an admin fee to correct a mistake I identified in their own paperwork well within a reasonable time of receiving it and within the 14 days cooling off. Not overly impressed and won’t be insuring with them again.

19 May 2026
Unprompted review
Rated 2 out of 5 stars

Just took out motorhome…

Just took out motorhome insurance,filled out the forms on the portal,waiting on reply or some kind of acknowledgment but nothing,calling customer services and on hold for an hour thus far,said I will be over 10
Mins,then 3 mins and now back to 10 mins
Shocking

20 May 2026
Unprompted review
Rated 1 out of 5 stars

Misleading Information, Ignored Emails and Still No Refund

Absolutely terrible experience from start to finish.

I attempted to cancel my policy after discovering my RAC policy had auto-renewed. I was initially refused cancellation because I was told their policy had started before the RAC one. This turned out to be completely false, as both policies started on the exact same date.

After misleading me and refusing cancellation on incorrect information, they then suddenly reversed their position and agreed to cancel the policy from inception without any explanation or apology for the contradictory information I had been given.

On 29 April I was then told I would receive a refund of £210.78 within 3–5 working days. The refund never arrived.

I chased on 6 May and again on 11 May and both emails were completely ignored. No update, no response, no explanation.

The communication throughout has been unacceptable and the handling of the situation has been incredibly unprofessional. I am now having to escalate the matter formally due to the lack of response and failure to issue the agreed refund.

Would not recommend.

22 April 2026
Unprompted review
Rated 5 out of 5 stars

i had a query about my insurance cover…

i had a query about my insurance cover and breakdown cover. Naomi answered my call and was the most efficient and helpful customer care operative i have spoken to in a long time. She was calm and reasuring, quickly rectifying a postal omission and confirming my motorhome cover. Well Done

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled a policy that had not yet…

Cancelled a policy that had not yet commenced. They charged £55 to cancel. I was told the refund will take 3/5 days . 2 weeks later No refund. Trying to contact this company is terrible. I sent emails with NO response. Called them and waited over 30 minutes few times before being answered. Refund had not been processed!! Now am being told I have to wait 60 days to get a refund. Customer service is total RUBBISH. Holding customers money is UNACCEPTABLE. AVOID AVOID AVOID THIS COMPANY.

1 May 2026
Unprompted review

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