Hands down one of the best motorcycle dealership experiences I’ve ever had. From the moment I called and walked into the showroom, I was greeted with genuine enthusiasm and professionalism. Scott... See more
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Company details
- #29 of 47 best companies in Motorcycle shop
- #1 of 2 best companies in Ducati dealer
- #1 of 2 best companies in Harley-Davidson Dealer
- #2 of 4 best companies in Triumph motorcycle dealer
- #3 of 9 best companies in Second-hand Motorcycle Dealer
- #1 of 3 best companies in Yamaha motorcycle dealer
Written by the company
At LIND, we are passionate about delivering a highly personalised motorcycle shopping experience, whether you visit us in-store or online. Our online store is stocked with thousands of high-quality motorcycle products, including premium ridewear, casual clothing, motorcycle accessories, aftercare essentials, and genuine parts from top brands. With nine motorcycle dealerships across the UK, we are proud to represent Triumph, Harley-Davidson®, Ducati, and Yamaha, offering an extensive range of new and used motorcycles, expert advice, and outstanding customer service. Whether you're searching for your next motorcycle, need specialist servicing, or want to customise your bike, our fully trained and highly skilled technicians ensure the best care, from routine maintenance and repairs to performance upgrades and bespoke customisation. When you visit one of our LIND dealerships, you’ll always receive a warm welcome—stop by for a chat, browse our latest models, and enjoy a cuppa on us. Stay connected with us on Instagram, Facebook, and YouTube, where we share daily updates, exclusive offers, and the latest motorcycle news, so you never miss a thing.
Contact info
United Kingdom
- hello@lind.co.uk
- shop.lind.co.uk
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Replied to 50% of negative reviews
Typically replies within 24 hours
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Great service as always
Top Triumph Titfer. Top Shop
The speed in which my order came. I was kept informed of its whereabouts. Could have delivered a ming vase in the box, the amount of padding in it 🤣🤣
1st time I've shopped with them so an online order for an arai that no other place had in my size was a little worrying £££ Needn't have. Brilliant service. And what a gorgeous thing it is imo 😍
My wife purchased a bike from Lind - Yamaha Newmarket
My wife purchased a bike from Lind - Yamaha Newmarket, where Pierre provided excellent service. I felt sorry for him, as he patiently answered all our questions. I was impressed by his extensive knowledge, and he went into great detail explaining everything.
Yamaha MT-07 Y AMT
I would like to express my sincere gratitude to Pierre at Yamaha Newmarket for making our recent purchase of the Yamaha MT-07 Y AMT a seamless and stress-free experience. We collected the bike yesterday and are absolutely thrilled with it.
Very good service looked online for a…
Very good service looked online for a road King special and linds delivered. thanks to Gabriel leahy and his great service. made process look easy job well done. Very happy customer 😀 😊 😄
Great company fast delivery 😎👍
Dreadful
Have been using Guildford Harley-Davidson for a long time now and I'm sorry to say it has seen a significant drop in customer service over the last few weeks.
I used to get all my parts from a young chap on the parts desk who always had time to answer any questions I had, he was extremely knowledgeable, welcoming and you could tell had a real love for the brand
Unfortunately after phone conversation and a recent visit where I dealt with a young lady called Holly on both occasions I shall not be coming back to Guildford Harley. Firstly she seemed rather annoyed that I had disturbed her from staring at her mobile phone and sadly it became quickly apparent that Holly doesn't actually appear too know anything about Harleys. I asked her about having a stage 2 kit fitted to my bike and some other custom work undertaken. She could neither explain what was involved in a stage 2 and had to go and ask a technician and then when I asked about the other work namely front and rear suspension upgrades again I was met with a blank look before being showed images of some ohlins without any sort of explanation of how they are better or how they work with the various settings.
Now I'm not a fool and have looked into these things myself briefly before coming down to the dealership so have some understanding. What I didn't expect was someone to be working there representing the brand that quite honestly doesn't have a clue and is rude
Speaking to a couple of friends that also used the dealership regularly they both confirmed my experience. So sadly it was not a one off as I had hoped
Given how many Harley dealerships have closed over the last couple of years you would think the remaining ones would want to do everything possible to stay open but I dont have much hope for Guildford when they have staff like this working there, effectively turning money away
How a dealership SHOULD be !!
I went to Triumph Watford to look at some bikes, after deciding to do my DAS course to get my A licence.
I was greeted by Ram, and he helped me choose my bike. I told him what I was looking for, showed me multiple bikes the had, wakes me through picking all the options I wanted, and kept me updated the entire way !
Ram was so polite and personable the entire time, and he all the answers to any questions I had !!!
Absolutely brilliant service, and I can’t thank Ram enough for all his help !!!

Reply from LIND
I was unfortunately sent the wrong tank…
I was unfortunately sent the wrong tank bag and no installation kit was included. My query was handled very efficiently and effectively by James at Lind. The business acknowledged and corrected the mistake without any additional cost to me and the correct items were the. promptly shipped 👏
Usual great experience with Lind…
Usual great experience with Lind Newmarketa great bunch of people, always friendly and they know their business. nothing is too much trouble for them A1!
Straight forward purchase
Straight forward purchase, excellent comms and easy checkout. Item as described
Lovely place with great people
Took my Tiger in this week for its 600 mile service, everything done without any issues and all staff inc Head Of Business very polite and made me feel welcome. Thanks to all.
Easy to order,kept me well informed…
Easy to order,kept me well informed about delivery.
Item fits perfectly
Great product swiftly delivered
Great product swiftly delivered, the range offers a good blend of current and previous styles and designs. The mints are tasty as well.
Good service and communication
Buying on line made easy by Lind, very good communications, great packaging for product, will buy from them again and highly recommend.
Be aware they used DPD LOCAL which there was no option for a pick up point which you get with normal DPD.
Made my day ❤️
Had a great morning today.very friendly top staff very helpful thanks for breakfast 😀 wish I had booked a test ride.next time. technician was spot on very helpful has but my mind at rest for upcoming trips and long journeys
Thank you very much
To all at
BMW Motorrad Welwyn
Paul and Emma
The experience was the best bike buying…
The experience was the best bike buying experience I have had (after some 8 purchases) right from first contact through to handover.
Dominic was exceptional, he is so professional and nothing was too much trouble - I am officially impressed.
Top service
Having dealt with this company for the first time it won’t be the last,due to an error on my behalf my order arrived incorrect,had the great fortune to deal with Kath who went the extra mile to help and rectify my mistake. I cannot praise the exceptional customer service from this company enough. Perhaps other motorcycle dealers should send their staff for training. Once again quality service
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