The AA Insurance Reviews 42,125

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 9,270 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, competitive pricing, and the ease of obtaining quotes. Many appreciate the straightforward and quick process of securing insurance, often noting significant savings compared to previous providers. The website is consistently praised for being user-friendly and easy to navigate, even for those less comfortable with online transactions. However, some customers experienced issues with accessing documents online or managing policies, particularly when trying to merge existing services. A few people also mentioned discrepancies between quotes received directly and those found on comparison sites, with some direct quotes being more expensive.

What people talk about most

Price

People report positive experiences with price. Many customers found the pricing to be competitive, with some... See more

Service

Reviewers highlight positive aspects of service, frequently praising the efficiency and ease of setting up... See more

Website

Reviewers mention positive feedback about the website. Many customers found the site easy to navigate,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the website easy to... See more

Value for money

Clients share positive opinions on value for money. Many customers found the prices to be very good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were with Churchill car insurance for 2yrs but it didn't seem they wanted our custom anymore the renewal price made it too expensive. So we were attracted to AA Gold car insurance,everything we wan... See more

Company replied

Rated 5 out of 5 stars

For years my insurance premiums have been increasing alarmingly even though I've made no claims. Now I've insured with the AA getting a better cover at a far lower rate; wish I'd found them years ago,... See more

Company replied

Rated 5 out of 5 stars

My Home Insurance with a well known hight street bank (think Horses) was received and had increased to over £500???. It was a good standard of cover. They very kindly let me speak to a "Bot" offered... See more

Rated 5 out of 5 stars

I chose to insure my car online for the first time this year, I found the whole experience straight forward. I had a quick response from the AA confirming everything was fine, also sent my documen... See more


Company details

  1. #60 of 138 best companies in Insurance company
  2. #24 of 69 best companies in Car and Motor Insurance Agency
  3. #19 of 44 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

42K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Refused car insurance

I was declined insurance cover by an insurance company, (which I'd been with for a number of years), for a brand new motor vehicle ,plus the person I spoke to on the phone could not explain to me what the reason for refusal meant,it was a breath of fresh air speaking to the AA operator.No fuss,no bother and in no time at all my car was insured and at a very competitive price. Excellent service

22 May 2026
Rated 5 out of 5 stars

Easy to understand good value with a…

Easy to understand good value with a well known name i trust. Policy easy to download would use again if policy fair each year.

23 May 2026
The AA Insurance logo

Reply from The AA Insurance

We're pleased everything went smoothly for you, David. Thanks for leaving 5 stars.

Rated 4 out of 5 stars

Website relatively easy to use to get…

Website relatively easy to use to get the cover level we wanted.
Not given 5* yet as we still have to wait for paper certificate to arrive 'in next few days' ..ie before 27th May I trust.
The other test is response if one needs to phone a helpline. That is what made us decide to change provider!!

23 May 2026
Rated 1 out of 5 stars

AA NIGHTMARE CAR INSURANCE EXTRA CHARGE

We were using go compare site and they forwarded us to you .we chose the platinum cover and it suited our needs .we put in all the required information in the site but for reasons unknown the switch over caused the reporting of our motorcycle accident to disappear.we didn't realise untill later that night after my wife read out and noticed the discrepancy.we tried fixing it but your bot was absolutely useless in helping us .we immediately got into contact at your 8 I clock open time to resolve the issue and we went and spoke to Antony who charged us an extra 220 pound that we had to pay in cash for said error .it's a bloody joke and we will definitely not be using you ever again .alongside this I'm also writing a review in trust pilot and I've contacted BBC watchdog program to do a investigation into how you rip people off

23 May 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we’re really sorry for the error during the switch over from the comparison site, which led to the claim not being carried across correctly, we understand how frustrating this must have been.
The additional premium would have been due to the claim being added, as this can affect the overall price of a policy. We do always ask that all details are carefully checked before payment is made and the terms and conditions are agreed.
We appreciate you bringing this to our attention and will ensure your feedback is shared with the relevant team to help improve the process going forward.

Rated 5 out of 5 stars

Better cover etc than previous insurer and saving me £120

After going on Compare the Market I chose to go to the AA. The gentleman I spoke to found me an even better price for me. Very friendly and extremely helpful. Manged to get fully comp insurance and breakdown cover with at home for £120 cheaper than I was quoted by my previous insurer. Would certainly recommend for such good service.

23 May 2026
Rated 5 out of 5 stars

Very good

I found sorting my insurance very is easy on the AA site , also cheaper than my previous insurance company

20 May 2026
Rated 5 out of 5 stars

Good Service

The call centre staff were knowledgeable and helpful, spoke understandable English very good service. Used a combination of website to establish what was available that suited me than rang to confirm what I thought and to purchase the insurance.

23 May 2026
Rated 1 out of 5 stars

50% premium increase with no claim

Last year with 2 years no claims - £716.
Renewal offer with 3 years no claims £1101.

23 May 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Jamie, we’ll always aim to keep our prices as competitive as possible, but premiums can change due to a range of factors. We appreciate you sharing your feedback, and we hope we might be able to help again in the future.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look