The AA Insurance Reviews 

47,338
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more


Company details

  1. #68 of 138 best companies in Insurance company
  2. #25 of 68 best companies in Car and Motor Insurance Agency
  3. #19 of 43 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47k reviews

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4.6

All reviews

(47,338)

12,063 reviews in the last 12 months

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Rated 5 out of 5 stars

Very simple process to insure my…

Very simple process to insure my vehicle and saved over £100. Many thanks AA

11 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased to hear you found the process of insuring your vehicle simple and that we could help you save money. Thank you for your kind words!

Rated 1 out of 5 stars

DONT EVEN COME NEAR THEM.

Stay well away. scam artists pushing me to either take responsibility on a non fault accident or start paying double premiums.

It's the second month, that I've been paying double premium, no update on any case. I have even provided video evidence but they are not willing to sort it out.

stay well aware, I'll be updating my review with any changes and also will be asking my friends to expose them.

CON ARTISTS.

9 September 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear you're unhappy with how the claim is progressing.
At the moment, the claim will remain recorded as a fault claim until an outcome has been reached. We understand this can be frustrating, especially when you've provided evidence to support your case. Sometimes these investigations can take longer than we'd like, as we're liaising with the third party and their responses aren't always immediate.
We appreciate your patience while the team continues to work towards a resolution and hope you're provided with an update as soon as possible. Please continue to keep in touch with the claims team directly.

Rated 5 out of 5 stars

Very easy to rejoin the AA again

Very easy to rejoin the AA again, I didn't want to leave last time I tried to renew my insurance, couldn't believe i could rejoin again. Great 👍

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're pleased to have you back on board with us Brendan 💛.

Rated 5 out of 5 stars

The service advisor was willing and did…

The service advisor was willing and did spend time with me explaining all the policy details with me. I would say that she was extremely helpful and pleasant this made my decision to change providers much easier than anticipated.

10 September 2026
Rated 5 out of 5 stars

Good value

Very pleased to find the equivalent cover for a hundred pounds less than the renewal price from my current insurer

8 September 2026

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