The AA Insurance Reviews 

47,338
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more


Company details

  1. #68 of 138 best companies in Insurance company
  2. #25 of 68 best companies in Car and Motor Insurance Agency
  3. #19 of 43 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47k reviews

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4.6

All reviews

(47,338)

12,063 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The information was spot on

The information was spot on, easy to answer questions with an affordable price and monthly payments what more can I say!

11 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so glad to hear that you found our information helpful and our pricing, along with the monthly payment options, met your expectations! Thank you for the wonderful feedback.

Rated 3 out of 5 stars

Not really company's fault

Not really company's fault. Opened email messge. To register/ log in requied code. When received code it came on email and then couldn't find original message, probably due to my age and not a "techy". Would have been better for me if code had been sent via text

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience with us. We understand how frustrating it can be when technology doesn't cooperate, and we're sorry for the difficulty you encountered.

Rated 5 out of 5 stars

Very pleased with cover and price

Very pleased with cover and price. Helpful customer service.

11 September 2026
The AA Insurance logo

Reply from The AA Insurance

We are so pleased to hear you are happy with both the cover and the price, and that our customer service was helpful. Thank you for your kind words.

Rated 5 out of 5 stars

I halved my home insurance costs…

I halved my home insurance costs after years of regular increases from my previous provider. The online application was straightforward and cover is at least as good. Claim handling is an unknown quantity and I am giving the AA the benefit of the doubt in that respect.

11 September 2026

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