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The AA Insurance Reviews 43,851

•
TrustScore 4.5 out of 5

4.6

Insurance company
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Review summary

Created with AI, based on recent reviews

Evaluating 10,337 reviews, reviewers overwhelmingly had a great experience with this company. Many customers found the process of obtaining insurance to be simple, straightforward, and quick, often completing it in a matter of minutes. People appreciated the user-friendly website, which made it easy to navigate and compare different policy options, leading to competitive prices and good value for money. Many reviewers were able to save money on their car insurance compared to previous providers, often securing better coverage at a lower cost. However, some customers experienced difficulties with the website, finding it confusing or encountering errors that prevented them from completing their purchase online. A few people also noted issues with auto-renewal prices being significantly higher than new customer quotes, and some had trouble accessing their documents online.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive rates and good value... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to navigate, quick, and... See more

Service

Users describe positive interactions with service, highlighting that it was simple, easy to use, and quick to... See more

User experience

Clients share positive opinions on user experience, frequently describing it as clear, easy to understand,... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting competitive pricing and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more

Rated 5 out of 5 stars

Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more

Rated 5 out of 5 stars

I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more

Company details

  1. #61 of 135 best companies in Insurance company
  2. #25 of 69 best companies in Car and Motor Insurance Agency
  3. #19 of 44 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44k reviews

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Rated 5 out of 5 stars

Good service

Really easy to apply online and got straight through on the phone when I had a query.
All sorted very quickly with great customer service. Thank you

24 June 2026
Rated 3 out of 5 stars

Insurance was what we wanted..but…

Insurance was what we wanted..but getting the codes to go further took 15 minutes each time in all, just under an hour to complete…not a good experience but the Home insurance package was very good.

27 June 2026
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Reply from The AA Insurance

Hi, we're delighted to have you with us for your Home Insurance😊.

We've checked and can see that you've successfully registered for our online portal for your cover. We're sorry if it took longer than expected to complete and our team are always happy to help if needed.

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