Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more
I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more
Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
50k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Something strange is going on here .
After paying £250 for a new policy,I received an offer from the AA quoting me over £300. There's something strange going on when I can buy insurance cheaper through go compare than direct from the company...
3 November 2026
Reply from The AA Insurance
Hi, we're sorry to hear you've been left feeling this way. Quotes are based on the information provided, and when you come through from a comparison site we may need some additional details to generate a quote. Any changes or differences in the information entered can affect the premium offered.
The young lady I spoke to was polite
The young lady I spoke to was polite, clear and answered my every query.
5 November 2026
Very helpful staff
Very helpful staff, explained everything, even beat quoted online price.
5 November 2026
Unethical company.
Cancelled the car insurance cover three days before cover started . I was charged £45 for cancellation, which was fare but another £45 for insurance cover which hadn't even started.Total £90. I gave up trying to explain to their customer relations person that it was unethical and against guidelines. No more AA insurance for me!
1 November 2026
Unprompted review
Reply from The AA Insurance
Hi, we're sorry to hear you've been left feeling this way. Cancellation charges and any applicable fees will be outlined in the policy terms. We'd encourage you to contact the team directly, who'll be best placed to explain the charges and help with any questions.
Reply from The AA Insurance
Great to hear this and thanks for leaving 5 stars.
The website does not work as it…
The website does not work as it continually spins and times out. AI assistant also stalls and is hopeless. Contact centre stalls incoming calls with repeated hurdles and options. As usual waiting for a person with a functioning brain to call back. Yet another example of business prioritising profits by ditching staff and relying on third rate technology to maximise their returns. I was going to renew as the price was reasonable but seriously considering ditching now as I have concerns about service in an emergency.
6 November 2026
Unprompted review
Reply from The AA Insurance
Hi Kevin, we've had a look and our systems have been up and running as usual. If you call 0370 533 2211 our teams are happy to help, they'll be some options to make sure we're connecting you with the right team. Lines are open Mon-Fri 8am-7pm & Saturday 9am-5pm.
Easy to contact and set up
5 November 2026
Reply from The AA Insurance
Great to hear this and thanks for sharing, Damo.
The site was well constructed and…
The site was well constructed and caused some issues to a technophobe. But nothing too serious. I just prefer the human touch and speaking to someone would have given me to award 5 stars.
5 November 2026
I chose AA insurance because was £141…
I chose AA insurance because was £141 cheaper than my original insurer Aviva
5 November 2026
Straight forward and easy to follow…
Straight forward and easy to follow through the steps to a successful price.
5 November 2026
Reply from The AA Insurance
Insurance should always be as straightforward as possible, Gordon 😁.
Easy to sort
5 November 2026
To deal with an online quote was straight forward
I was happy with the price from a reputable organisation
2 November 2026
Claim GDAA526107.
Claim GDAA526107.
Trying to speak to the Liability team regarding my claim has been absolutely shocking. I have been passed from pillar to post and have received some misleading information. The team members are not motivated or interested in obtaining the best outcome.
5 November 2026
Unprompted review
Reply from The AA Insurance
Hi Helen, we're really sorry to hear that and we'd like to take a look into this further. Please pop us an email to TheAA.ReviewTeam@TheAA.com and inlcude:
- your full name
- address with postcode
- policy number
- more info on how we can help
- a copy of this review
i do not know yet it is first time i am…
i do not know yet it is first time i am useing for house insurance
22 October 2026
AA computer glitch
Would not accept my payment - computer froze and had to end up phoning to speak to someone and pay over the phone.
The same happened when my husband renewed his insurance with you a few months ago.
3 November 2026
Reply from The AA Insurance
Hi John, we're really sorry to hear you've had issues with making payments online. Please try a different browser in the future and ensure you have pop up's enabled. If you still have the same issue, please reach back out to the team so we can look into this for you.
First Class…
Excellent Service, you provided every thing that was required, no fuss and straight to the point which is what people want…
The price was very good which met my needs, also for peace of mind, what more can one ask for…
4 November 2026
Reply from The AA Insurance
Sounds like everything went super smoothly, Brenda 💛.
The AA listen and look for the best…
The AA listen and look for the best that would suit you the customer.
5 November 2026
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