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The AA Insurance Reviews 

47,380
•
TrustScore 4.5 out of 5

4.6

Insurance company
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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more

Company details

  1. #68 of 138 best companies in Insurance company
  2. #25 of 68 best companies in Car and Motor Insurance Agency
  3. #19 of 43 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47k reviews

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4.6

All reviews

(47,380)

12,102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Easy to use website.

Easy to use website.
Pricing was very good and competitive.
I bought this insurance because it was through a well known company.

9 September 2026
Rated 5 out of 5 stars

First Class Service

I have purchased home and car insurance from the AA previously and have always found the experience first class. I had a query with the car insurance I had purchased and customer services were brilliant in sorting this for me. I then purchased a new policy and the gentleman I was speaking with was very professional and patient and got me a great deal. He couldn’t do enough for me, I’m just sorry I forgot his name! First rate company, who I would not hesitate to recommend. *****

9 September 2026
Rated 5 out of 5 stars

Offering a choice of levels of cover.

Offering a choice of levels of cover.
I have AA breakdown cover and having car insurance with the AA makes sense. In an emergency the AA will, I hope,look after me.

10 September 2026
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Reply from The AA Insurance

We appreciate you sharing your thoughts on our cover options. We're glad to know that you feel secure with us.

Rated 3 out of 5 stars

A mixed experience so far

The insurance looks good once the additionals are included but that puts the price up nearer the rental quote.
The website isn't working properly.

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate your feedback regarding the insurance options and pricing. We are also actively working to improve our website's functionality for a smoother experience.

Rated 5 out of 5 stars

Very competitive

Very competitive pricing for car insurance and easy to navigate during process. Can't comment further as only just bought policy but given recommendations I'm confident all will be good.

10 September 2026

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