The AA Insurance Reviews 43,885

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,337 reviews, reviewers overwhelmingly had a great experience with this company. Many customers found the process of obtaining insurance to be simple, straightforward, and quick, often completing it in a matter of minutes. People appreciated the user-friendly website, which made it easy to navigate and compare different policy options, leading to competitive prices and good value for money. Many reviewers were able to save money on their car insurance compared to previous providers, often securing better coverage at a lower cost. However, some customers experienced difficulties with the website, finding it confusing or encountering errors that prevented them from completing their purchase online. A few people also noted issues with auto-renewal prices being significantly higher than new customer quotes, and some had trouble accessing their documents online.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive rates and good value... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to navigate, quick, and... See more

Service

Users describe positive interactions with service, highlighting that it was simple, easy to use, and quick to... See more

User experience

Clients share positive opinions on user experience, frequently describing it as clear, easy to understand,... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting competitive pricing and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more

Rated 5 out of 5 stars

Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more

Rated 5 out of 5 stars

I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more


Company details

  1. #61 of 135 best companies in Insurance company
  2. #25 of 69 best companies in Car and Motor Insurance Agency
  3. #19 of 44 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44k reviews

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Rated 2 out of 5 stars

When I tried to pay

When I tried to pay, I got a message for a verification code. When I entered this, I was taken back to the beginning of your form.
In a latter attempt, I was taken to an account sign-in page. I then phoned your help line and the very helpfull gent conformed that somehow payment had been processed.f

25 June 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience with the payment process. We understand the frustration caused by the technical difficulties you encountered. We hope you're okay.

Rated 5 out of 5 stars

Motor Insurance Renewal

Motor Insurance Renewal

I received my new quote on 22/06 from £530 to £850 I contacted them and they were very unhelpful and told them I was definitely cancelling.
I went onto a well known Comparison site and entered my details and the AA Motor Insurance was exactly the premium I required and was even cheaper than my previous purchase for last year. I decided I would rather speak to someone as I was wanting to make sure I was getting the proper policy. When I rang them I got through almost immediately and spoke to a lovely Geordie operator and he confirmed that I had the right policy that I required. I would highly recommend this Company both for the price and customer service.

25 June 2026
Rated 1 out of 5 stars

Titled THEFT OF MY PET DOG DUE TO AA iNSURANCE FAILURE TO HOME HIM AS AGREED IN THE POLICY

Title: Left stranded with my pet dog after my home flooded – Appalling service from AA Insurance."I am absolutely disgusted by the lack of support and duty of care I received from AA Insurance following a devastating flood at my property. When my home was deemed uninhabitable, I expected my insurance to provide safe, temporary accommodation for both me and my pet dog.Instead of stepping in to help during this highly stressful emergency, AA Insurance completely failed to provide safe alternative accommodation for my dog. Insurers have a well-known duty of care and policy parameters to support customers and their domestic pets in these scenarios. However, their handling of this situation was entirely inadequate, leaving my pet dog Archie, a cockapoo a vulnerable pet in an impossible and unsafe situation resulting in his theft. If you are a pet owner, stay well clear of AA home insurance. They are happy to take your premiums, but when disaster strikes and you actually need them to house your family and pets, they fail to deliver." Absolutely appalling, negligence by their loss manager.
I NOTE THE AA ARE VERY QUICK TO RESPOND TO MY REVIEW. I HAVE INSURED WITH THE AA NOW FOR OVER 60 YEARS. I AM A QUALIFIED SURVEYOR AND THERE PERFORMANCE DURING THIS WHOLE PROCES HAS BEEN CRIMINAL. IT IS PACKED WITH LIES WHICH THEY CONTINUE TO EXPRESS. THESE ARE THE DISHONEST RESPONSES FROM THEIR APPOINTED LOSS ADJUSTER WHO HAS DONE NOTHING TO SUPPORT ME THROUGHOUT THIS WHOLE PROCESS, SIMPLY POINTING ME TO ESTATE AGENTS WHO NO PROPERTIES COMPLYING WITH THE AA'S RESTRICTIONS. THEY SAY THEY WILL PROVIDE ACCOMMADATION SIMILAR TO MY HOME (4 BED) I AM IN A BEDROOM WITH KITCHENETTE! THE ACCOMODATION THEY SAY THEY POINTED ME TO AND I WOULD NOT ACCEPT. IT WAS AN AIRBNB WITH REVIEWS REGISTERING THE BAD SMELL . I ASKED TO VIEW THE PROPERTY BUT THEY SAID THAT'S NOT ALLOWED WITH AIRBNB. AND THEIR WAS NO TELEPHONE NUMBER TO CONTACT THEM AND THE MAXIMUM STAY THE AA WOULD PERMIT IN AIRBNB WAS 2 MONTHS! THE 2ND PROPERTY WAS A 4 STORY TERRACED PROPERTY WITH A VERY NARROW STAIRCASE (2 WEEKS EARLIER I HAD TAKEN A FALL DOWN THE STAIRS AT HOME!) I AM NOW 77 YEARS OLD AND BEING INVESTIGATED FOR DEMENTIA & POP PARKINSONS SO HAVE TO BE CAREFUL. THE AA AREN'T INTERESTED. SO THE AA SAYING I TURNED DOWN THEIR SUGGESTIONS IS A LIE, I HAD LOOKED INTO OVER 150 PROPERTIES WITH DIFFERENT ESTATE AGENTS, UNAVAILABLE, NO LONGER ON THE MARKET, THE TENANT WOULDN'T VACATE, THE ESTATE AGENT DIDN'T TURN UP..... SIMILARLY AFTER SENDING AROUND 100 EMAILS TO THE LOSS ADJUSTER HE EITHER NEVER REPLIED, POINTED ME SOMEWHERE ELSE, SAID HE WASN'T RESPONSIBLE FOR THE HOUSING MARKET. ALSO CYNICALLY POINTING ME TO PET INSURANCE (WHICH I DO NOT HAVE) WHEN MY PET COCKAPOO ,, (MY ONLY FAMILY) WAS STOLEN. THE AA SAY "WE'LL PROVIDE ALTERNATIVE ACCOMMODATION SO YOUR FAMILY CAN STAY SAFE'. THEY WONT. THERE LOSS ADJUSTER WILL POINT YOU TO SOMEWHERE CHEAP AND UNSAFE AND TELL YOU TO FIND SOMEWHERE YOURSELF. I'm signing off now because this accommodation has no internet connection a WiFi only for a few minutes off and on, mostly off. Could have said an awful lot more but difficult, as I have to hang out the window to get just a few minutes of connectivity.
Think on this AA.
YOUR FUTURE LIES WITH PROVIDING A SERVICE (AS SET OUT IN THAT EARLIER COMMENT) FOR YOUR CUSTOMERS..... NOT IN HIDING BEHIND YOUR (LYING,SELF SERVING) LOSS ADJUSTERS.
I went to you over 60 years ago because my foster parent said you were an hourable Company, Not any more you're not.

22 May 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Mike, we’re sorry to hear about your dog and hope they’re safely returned. We’ve looked at the claim and can see we offered several pet friendly accommodation options, but these were declined. The accommodation you agreed to and were staying at did then accept your dog staying there for an additional fee which we confirmed to you had been agreed and the payment was made for this. We can see you’ve raised your concerns as a complaint; these will be investigated and an outcome sent to you on the findings

Rated 5 out of 5 stars

Liam was very helpful and clear…

Liam was very helpful and clear answering all my questions in a professional and courteous manner.

26 June 2026
The AA Insurance logo

Reply from The AA Insurance

Brilliant to hear that Liam could help answer all your questions. Thank you for sharing this wonderful feedback.

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