Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
يمكنك كتابة تعليق احترافي ودافئ مثل هذا: I had a wonderful experience at The Perfume Shop, thanks to Adam and Sonia. Adam was outstanding—knowledgeable, quick-thinking, incredibly patient, and... See more
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
161 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Summer was extremely helpful:)
25 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The service I received today 23rd of…
The service I received today 23rd of July the staff working tired the best to acustom to what I needed
23 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
It was a great experience the staff is…
It was a great experience the staff is so friendly helped me to get the perfume i like.
20 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
incredibly friendly and helpful
incredibly friendly and helpful, thank you Yousuf + Wahaab
20 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Served by yousuf was very helpful and…
Served by yousuf was very helpful and got what I needed
20 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Wahaaab is the reason I go to the…
Wahaaab is the reason I go to the perfume shop. He is very genuine he understands what perfume I am looking for he is very kind and just amazing.
Love love.
20 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Better than Sephora any day for perfume…
Better than Sephora any day for perfume options.
Also Tanvir provided a brilliant customer service experience and was very knowledgeable and sweet throughout!
18 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very happy with the service and…
Very happy with the service and Clariese was very helpful
16 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I’m always come here it is a Great…
I’m always come here it is a Great customer service ever 5 ⭐️ for Farhana ❤️🔥
15 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wahaab in the Bullring store was…
Wahaab in the Bullring store was excellent. Helped me select a fragrance and gift wrapped it beautifully
15 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf was amazing
Yousuf was amazing.
Could not ask for any better customer experience!!!!
13 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Exemplary customer service from Usef
I was served by a member of staff named Usef. He was polite, super approachable and friendly, professional, knowledgeable about fragrances in general and also current trends. He was incredibly patient with me as I had come to pick up an online order but also wanted to refund another order and in addition to that I was looking to purchase another and so I asked to sample many fragrances before I made a decision on which to purchase. He was very knowledgeable and able to help me to narrow down the type of scent that would suit my taste. I had a great customer experience and I left very satisfied with my purchase. I also felt that I left the store with an increased knowledge on fragrances in general and the factors to take into account when choosing a fragrance. It was the type of customer service that all staff should aspire to deliver and I will definitely look forward to returning to the store again there next time I plan to purchase a fragrance.
7 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice experience with the Adam such a…
Nice experience with the Adam such a very nice customer service i had a experience in bullring ❤️
4 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fab staff
Rahman was amazing and guided me through the perfumes. Lovely chat too.
3 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf is the best
3 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice customer service and friendly…
Nice customer service and friendly staff.
29 June 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.