Yusuf was an absolute star today. I wasn't sure what perfume i wanted but knew the type of scent I wanted. Yusuf was amazing in getting the perfect scents for me. Will definitely be coming back.
Company replied
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 131 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #29 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
162 reviews
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I brought a Channel Coco and was very…
I brought a Channel Coco and was very please with it l brought the 200ml and l had 25 per cent off plus my points which dropped my balance down to. Very little Thankyou perfume shop. Bullring will shop there again x
26 August 2025
Reply from The Perfume Shop - Bullring 112
Hello,
We're so happy to hear that you were pleased with your Chanel Coco purchase and the discount you received at our Bullring store. We appreciate your positive feedback and look forward to seeing you again!
Kind regards,
Jasmyn
The Perfume Shop
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! We appreciate you and thank you so much for shopping with us.
The Perfume Shop.
Jaye is amazing!
Jaye was amazing she was so helpful and showed us everything we had enquired about, I would recommend her to anyone that’s visiting the bull in Birmingham.
27 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
Yusuf was very helpful!
26 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
Yousuf provided great customer service…
Yousuf provided great customer service and took his time to help me find the exact perfume I was looking for for my partner
25 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
The service is top notch
The service is top notch. Wahaab was especially helpful in getting me lovely fragrances. Definitely coming back to shop for more. Ask for Wahaab and you'd be glad
23 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! We appreciate you and thank you so much for shopping with us.
The Perfume Shop.
Really excellent happy with the service I was…
Really happy with the service I was provided with, I came into store to get a gift for my partner I wasn’t to sure what to buy but I managed to speak to Jaye, she was really polite and helpful and she showed me the latest perfumes which I was really happy I will be back for definite.
23 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your positive review. We value and appreciate you!
The Perfume Shop
Clariese was amazing very helpful great…
Clariese was amazing very helpful great choices made me feel comfortable defintaly be back 10 out of 10
19 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate your kind words.
Kind regards,
The Perfume Shop.
Great help from Yusuf
Great help from Yusuf, great gift wrapping skills as well.
19 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I'm glad you had a 5* experience, thank you for your review!
The Perfume Shop
Clairese is a very kind and helpful…
Clairese was super kind and helpful she has a great knowledge on this perfume stuff and she helped us get good stuff…
15 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! Thank you for choosing us to shop with, we appreciate you.
The Perfume Shop
Shoutout to Clariese…… She was super…
Shoutout to Clariese…… She was super amazing 🤩
She was so friendly to us and she helped us get the perfect perfumes that we could ask for!!!
Made my day 😇
15 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! Thank you for choosing us to shop with, we appreciate you.
The Perfume Shop
Wahaab and Jaye gave perfect advice to…
Wahaab and Jaye gave perfect advice to worst customer ever (me) who came with no clue what I want 10/10
8 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so thrilled to hear of your 5* experience. Thank you for shopping with us, we appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
I had a great experience at Perfume…
I had a great experience at Perfume Shop, Jaye was kind and very helpful during the the entire shopping experience. Will definitely come again to buy more perfume gifts ☺️
5 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. We appreciate you and thank you so much for choosing us to shop with.
The Perfume Shop.
Jaye was so cooperative and gave me…
Jaye was so cooperative and gave me lots of good options, she even wrapped my gift perfectly..
4 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your kind words! We appreciate you.
Kind regards,
Sharain
The Perfume Shop
Thank you Jaye fr making my shopping…
Thank you Jaye fr making my shopping fun and easy to fnd my husband's birthday gift. big help and make my experience fun and easy
3 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am thrilled to hear of your experience. Thank you for supporting us, we appreciate you.
The Perfume Shop
I’m not really into perfumes but Upon…
I’m not really into perfumes but Upon my visit was helped out by Mr Wahaab who helped me get the exact Fragrance that I was looking for within my budget
30 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
Amazing customer service
Raham made it so easy for us to buy perfumes.He was very kind and patient with us.After buying the perfume he also gave us additional testers which is lovely.thank you
28 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
💯 Recommended
Just had a great experience with The Fragrance shop. Great customer service. Thank you Jaye for being really helpful and patience. Made a good purchase today 👍❤️ great job guys
20 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
I been to bullring store and i had…
I been to bullring store and i had amazing experience with elizabeth.
19 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
Very good Best offers Best perfumes Fast delivery
Very good
Best offers
Best perfumes
Fast delivery
11 June 2025
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! I am so happy to hear of your 5* experience.
Kind regards,
The Perfume Shop.
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