Yousuf served me at the shop in the bull Ring Birmingham. Customer care was excellent the manners were good and he was really helpful.. I bought Chanel for men excellent value for money
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Lovely customer service as soon as I went into the store. Thank you so much Sonia made my experience easy
Company replied
Great staff member named AHMED. At bullring perfume shop opposite five guys . Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it al... See more
Company replied
Hamaad was very helpful from the moment I entered the store. He was quick to help me out and find what I needed. Also stopped for a casual conversation (which is rare to find on a busy Saturday evenin... See more
Company replied
Company details
- Perfume store
- also in
- Beauty product supplier
- Cosmetics and Perfumes Supplier
- Cosmetics shop
- Flavours, fragrances and aroma Supplier
- Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
170 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I had a great experience at Perfume…
I had a great experience at Perfume Shop, Jaye was kind and very helpful during the the entire shopping experience. Will definitely come again to buy more perfume gifts ☺️
5 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. We appreciate you and thank you so much for choosing us to shop with.
The Perfume Shop.
Jaye was so cooperative and gave me…
Jaye was so cooperative and gave me lots of good options, she even wrapped my gift perfectly..
4 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your kind words! We appreciate you.
Kind regards,
Sharain
The Perfume Shop
Thank you Jaye fr making my shopping…
Thank you Jaye fr making my shopping fun and easy to fnd my husband's birthday gift. big help and make my experience fun and easy
3 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am thrilled to hear of your experience. Thank you for supporting us, we appreciate you.
The Perfume Shop
I’m not really into perfumes but Upon…
I’m not really into perfumes but Upon my visit was helped out by Mr Wahaab who helped me get the exact Fragrance that I was looking for within my budget
30 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
Amazing customer service
Raham made it so easy for us to buy perfumes.He was very kind and patient with us.After buying the perfume he also gave us additional testers which is lovely.thank you
28 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
💯 Recommended
Just had a great experience with The Fragrance shop. Great customer service. Thank you Jaye for being really helpful and patience. Made a good purchase today 👍❤️ great job guys
20 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
I been to bullring store and i had…
I been to bullring store and i had amazing experience with elizabeth.
19 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
Very good Best offers Best perfumes Fast delivery
Very good
Best offers
Best perfumes
Fast delivery
11 June 2025
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! I am so happy to hear of your 5* experience.
Kind regards,
The Perfume Shop.
Zahira had exceptional customer…
Zahira had exceptional customer service. She was very kind and made me and my friends time enjoyable. Would definitely come back again :)
3 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
Got present for my husband and was…
Got present for my husband and was served by Clariese. She was absaloutley amazing and gave best customer service.
31 May 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
Clariese was very helpful in finding my…
Clariese was very helpful in finding my scent. Ended up getting exactly what I wanted.
29 May 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you so much for your kind review, we truly appreciate your support.
Stay fabulous and fragrant,
The Perfume Shop
Great experience
Great experience, the both help me out to find my desidered items.
Very thankful!
I definitely come back!
Rahan and Ahmed from Bull rig shop.
15 May 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank your for your 5* review, we appreciate you!
Kind regards,
Sharain
The Perfume Shop
Top Quality Customer Service
Amazing in-store customer service. Knowledgeable staff with great recommendations for fragrances. Great prices, and there is always a discount running around, which is fabulous. My go-to for fragrances.
30 April 2025
Reply from The Perfume Shop - Bullring 112
Thank you for your positive review!
The Perfume Shop.
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
Wahaab was really helpful and patient…
Wahaab was really helpful and patient as I was very indecisive of what parfumes to get. He was very professional.
9 May 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
Wahaab, super helpful
Customer service from Wahaab was friendly and helpful.
19 April 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely review! We're so glad to hear you're happy with your experience. Your support means everything to us and we're excited to welcome you back again soon.
Stay fabulous and keep spritzing joy!
Sharain
The Perfume Shop Team
Every time I come in this store I…
Every time I come in this store I always have a pleasant experience. Clariese is always extremely helpful and friendly
15 April 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
very nice customer service Wahaab
11 April 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! It's great to hear your kind words and great to know that you had a 5* experience with us. Thank you so much for shopping with The Perfume Shop and we hope to see you again soon.
Kind regards,
Sharain
The Perfume Shop Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.