Waddle Insurance Reviews 

3,145
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and professional demeanor, making the entire process smooth and stress-free. People consistently highlight excellent customer service, noting clear explanations of complex information and a non-pressured approach. Many consumers appreciate the efficient handling of policies and the detailed guidance provided, ensuring a thorough understanding of their coverage. The user experience is often described as very easy and straightforward, with the company simplifying complex tasks. Furthermore, people often mention securing good pricing, finding affordable and suitable cover tailored to their individual needs.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, professionalism,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Service

Customers had positive experiences with service, consistently describing it as professional, efficient, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as very easy, smooth,... See more

Price

Users describe positive interactions with price, consistently finding affordable premiums and good deals.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business insurance company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(3,145)

385 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Personable

Personable. The staff knew the product and the information I should have.

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service since first using 7…

Excellent service since first using 7 years ago; insurance tailored to needs and have helped make sure I’ve had the right cover at the right time after various life events. Latest call with Bethan was a pleasure, very helpful and got everything sorted quickly.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Waddle staff are friendly and very…

The team at Waddle are friendly, professional, and incredibly helpful. They leave no stone unturned and provide excellent advice throughout the process. I would 100% recommend them to anyone looking for knowledgeable and reliable support.

They are always prompt in responding and provide clear, helpful feedback. A special thank you to Becky for being so kind and friendly over the phone while discussing my documents. Your support and professionalism were greatly appreciated!

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service from Waddle…

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance.
I spoke to a Financial advisor called Liam & he explained everything in detail. He covered every aspect.
I then received a welcome pack to fill in the paperwork. I was helped by the lovely Bethan who telephoned me at a pre arranged time to help me fill this out & answer any questions.
A bonus is there are discounts from everyday stores too which was a nice suprise. Would highly recommend.

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Difficulties finding cover elsewhere, GO HERE!

Was recommended to give Matthew a call by my mum after having problems getting life cover elsewhere due to my health. He was very helpful in finding a company that would cover me especially having a baby now I needed something in place. The process was straightforward, he explained everything in detail and made sure I understood what I was getting and the next steps and the premium is easily affordable.

If you need cover and are finding it hard to find someone to cover you, try Waddle!

22 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service!!

Amazing service as always!
The whole team is great, polite, professional, friendly and very helpful
Would highly recommend them

A very big thank you to Aimee for helping me re do my life insurance :)I look forward to dealing with her in the future
It was a pleasure to talk to her

9 June 2026
Unprompted review

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