Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more
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Review summary
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Company details
- Life Insurance Agency
- Business insurance company
- Income Protection Insurance Company
- Key Man Insurance Company
- Personal Insurance Company
- Shareholder Protection
Written by the company
Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
Contact info
The Hive, Rear of 75 Uplands Crescent, SA2 0EX, Swansea, United Kingdom
- 03333 1111 23
- info@waddle.co.uk
- waddleinsurance.co.uk
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Hasn’t replied to negative reviews
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Happy with the service thank you
Happy with the service thank you
Nice to speak with the staff
Amazing service
Amazing service! Rufus was a legend and Becky was smashing, they made the whole process smooth and simple. Thanks guys!
Highly recommend speaking to Waddle
I would highly recommend speaking with Nicola at Waddle to arrange your cover. Nicola explained everything in great detail. I am happy that I have cover in place and peace of mind thanks to Nicola at Waddle.
Very helpful
I spoke to one advisor throughout who was very informative and helpful
Our policies were handled by one member…
Our policies were handled by one member of the team at Waddle, big shout out to Jess who handled ours in a timely manner and put up with a talking parrot in the background 😅
Exceptional service
I have recently updated my life and critical illness cover to make sure my children are provided for if anything should happen to me. Waddle made the process so easy and I was reassured every step of the way. Aimee especially has made sure I am getting the cover that I need so that I don't need to worry. Exceptional service!
Very friendly staff
Very friendly staff
Give clear information
Easy to set up policy
Would recommend
Amazing company
Amazing company. Phone service was really fast and explained everything really well. Couldn’t fault them.
Catherine
Great company
They called me out of blue but they were very professional, lots knowledge and explained how my current life insurance was not the right choice anymore. They swiftly booked me an appointment but unfortunately somehow they never called me back. I left it for a while but I thought I’d give them another chance and I’m glad I did, they picked and sorted the right policy for us and it was such an easy stress free process. Highly recommended.
Cannot recommend Waddle enough I have…
Cannot recommend Waddle enough I have spoken to both Declan and Becky extremely polite & helpful. Declan managed to save me over £5 a month and provide better cover for myself.
Becky and Declan have been very…
Becky and Declan have been very supportive throughout the process looking after mine and my husbands best interests
HAPPY customer
Great customer service - very patient and knowledgeable
Misleading and rude
Cold called. Obscure about their role and reason for calling. Called themself policy protect. Claiming to provide a service that checks your current insurance is adequate because my existing supplier won't / can't. Said he was consulting his superior, nope, he was putting me through to pushy rude young man number 2. Evasive and rude when I asked for more explanation. Expecting me to give a cold caller information about my life insurance policy and impatirnt and rude when I refused. Acting like a government research /service. They may be a legit company but the person who called me was rude when I was cautious of the cold call (ever heard of scammers?). It was a great effort to get out of them that they were actually calling to try and sell me life insurance. If they had been more honest and open, I may well have been more confident to engage with them.
Edit **They questioned through Trustpilot whether this review is mistaken and about another company. It is not. The man on the phone said "Waddle, like a penguin" when I didn't catch him the first time. Definitely Waddle.
Great experience with Waddle
Great experience with Waddle. Liam was great in keeping me informed and getting in touch with Zurich to sort out any queries / issues.
Deborah Wallace
Very helpful and friendly service, dealing with Becky and Dan. Most helpful
They are good team Andrea and challote
They are good team Andrea and challote, good communication skills and very lovely.
Highly recommend waddle
Highly recommend waddle, my financial advisor Liam helped me through everything thoroughly & got me the best care. I also spoke to Becki when I received my welcome pack and she was so lovely making sure I had all my documents & getting me set up with a little gift from them.
Lovely customer service
Jess was really helpful and made sure I was supported through each step.
Amazing experience with professional…
Amazing experience with professional staff and very kind and friendly. I spoke to Daniel and Becky
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