Good In Bread Reviews 316

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 94 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, especially the sourdough bread and bagels, highlighting their delicious taste, excellent quality, and natural ingredients without additives. Many appreciate the convenience of delivery and the option to freeze the products, maintaining their freshness. Reviewers frequently mention the ease of ordering and the variety of choices available. However, some customers were dissatisfied with the delivery service, citing issues like delayed or missed deliveries, and damaged packaging. There were also occasional concerns about the price, with some finding it expensive compared to other options. A few people mentioned receiving incomplete or incorrect orders, or experiencing difficulties with making changes to their orders.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers consistently praise the delicious taste and... See more

Quality

People report positive experiences with quality. Customers consistently praise the excellent quality of the... See more

Delivery service

Consumers have mixed experiences with delivery services. While some customers appreciate the convenience of... See more

Order

Users describe ambiguous interactions with order. Many customers praise the ease of ordering, the ability to... See more

Price

Customers consistently note ambiguous experiences with price. Many reviewers find the bread expensive, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Absolutely the best sourdough! We have been ordering from this company for about a year now and have loved everything, loaves, ciabatta, bagels, everything was lovely and always delivered on time.... See more

Company replied

Rated 5 out of 5 stars

This bread is the nicest I've ever had. It's soft, chewy and very tasty. Quick delivery and packed well. What I love is it's all natural - no rubbish like regular ultra-processed bread that taste... See more

Company replied

Rated 5 out of 5 stars

My fave are the Everything Bagels but the Plain, Poppy, Sesame are delicious aswell. As is the Ciabatta, Foccacia, Sourdough Loaf etc Yes it costs slightly more than your normal loaf but you can im... See more

Company replied

Rated 5 out of 5 stars

Thank you for your response and apologies accepted. Your bread is excellent and I can confirm now that your customer service is too. Thank you. ----- They are excelent (not just good) in brea... See more

Company replied


Company details

  1. #37 of 48 best companies in Bakery
  2. #21 of 27 best companies in Delivery Service

Written by the company

We deliver fresh artisan Sourdough loaveliness to your doorstep on a subscription or à la carte basis, always ensuring that you are receiving not only the best tasting bread but a wide variety of loaves, buns, rolls & bagels to suit every taste in your household.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

316 reviews

5-star
4-star
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2-star
1-star

Replied to 85% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

Not bad but not great and charging too…

Not bad but not great and charging too much so I won’t bother again.

24 February 2026
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Reply from Good In Bread

Thanks for the feedback on pricing. Our pricing is based on the quality of the flours (Wildfarmed and stoneground and organic flours) and the slow fermentation processes that we use in our baking.

Rated 2 out of 5 stars

Disappointed !!

I was shocked to find that the seeded sourdough loaf I ordered arrived as HALF a loaf, not a whole one.
On top of this it had way TOO MUCH seeds in it, to the degree it was "heavy" and without the "bounce" I so love about sourdough. It was so much so that I did not enjoy eating it and threw it out !
Then there's the price ! Way way too pricy - not only because it wasn't to my liking but also compared to good sourdough bread I can get on the high street bakeries locally (and then there's the cost of delivery...).
To be fair, the bagels I ordered were good even though the Poppy ones were drowned in excessive seeds. Too much !
Will I be ordering again ? NO !!

24 February 2026
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Reply from Good In Bread

Hi George. Thank you for your feedback. Please email us at hello@wearegoodinbread.com and we will issue you with a refund as you did not like the products.
Re the half loaf. The below is written on our website:
*All Sourdoughs are “half XL loaves” (550g-650g) for more usable crumb and less waste. If you prefer a regular format, please let us know in the notes at checkout.*
Apologies if you did not see this when you placed your order. Look forward to hearing from you to process your refund.

Rated 3 out of 5 stars

Bread is lovely, photos are not accurate. Expensive.

Bread has a lovely flavour and its great to get proper sourdough.
Photos arn't so honest.
The difference between the photos and the actual item you get is a little astounding, especially considering the price.
Plus if you ask for it sliced, you get less bread.
If you look at the photo of the small tin loaf, beautiful, artisanal, 12 slices.
What you get though is 6 slices of a square large loaf, sure its tasty, but very industrial looking.
Photos are pretty fictional.
Toast is lovely.
If you start selling what gets photographed I wouldn’t mind it being so expensive.
Cant make 12 slices of toast with 6 slices, so £6 a ‘loaf’ starts to get pretty unsustainable.

25 February 2026
Unprompted review
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Reply from Good In Bread

Hi Abi. Thank you for your feedback and the photo you sent us. We have updated the website photos to reflect your comments and have also issued you with a refund for your last order.

Rated 5 out of 5 stars

Absolutely fantastic

Absolutely fantastic, a very friendly driver with such a gratitude and culture.

10 February 2026
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Reply from Good In Bread

Glad to hear this. Thanks for the review.

Rated 5 out of 5 stars

Nice bread

Nice bread, great delivery, will buy again 😁

6 February 2026
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Reply from Good In Bread

Thank you for your review... so pleased you are happy.

Rated 5 out of 5 stars

i ordered the country bread for the…

i ordered the country bread for the freezer , and a selection of bagels ,
The Country sourdough loaf was delishious , and i ordered 2 , 1 didn’t make it to the freezer as it was delishious. the sea salt and rosemary bagels were ok . The customer service , very good , and replied promptly with some queries . i would recommend the bread

7 February 2026
Unprompted review
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Reply from Good In Bread

Thank you for your lovely review. We are so happy to hear this.

Rated 4 out of 5 stars

Real home made bread!

The quality of the bread is unbelievable! There is nothing like it in the market. This is real home made bread, not industrial. The subscription system is not great. If you try to update, as I did once, you could end up not receiving the orders. I had to create a new subscription, but apart from that it works well.

28 January 2026
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Reply from Good In Bread

Thank you for your review and we are so happy to hear that you love our bread. Sorry about the website issues, we are working on a new website. Please always email us at hello@wearegoodinbread.com and we will fix any issues for you.

Rated 1 out of 5 stars

I have not yet receive my bread order

I have not yet receive my bread order, suppose to arrive today Wednesday 4th Feb by DPD , but nothing arrived..
For the price of bread plus delivery charge this is not acceptable. Disappointed

28 January 2026
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Reply from Good In Bread

Hi Maurizio. So sorry for the delay to your order. I can see you received them on 05/02 and we have been in touch via email.
With regards to freshness, our products are packaged in order to be able to stay fresh even in the event of a delay to your order. If any items were impacted by the delay, we will always refund you. Please email us at hello@wearegoodinbread.com.

Rated 5 out of 5 stars

I really the taste of there bread

I really the taste of there bread. Recently used some points and got
Bread that I can finish off baking. So nice. Love the pastries to.

28 January 2026
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Reply from Good In Bread

So happy to hear this, thank you for this lovely review.

Rated 5 out of 5 stars

I bought a sourdough starter

I bought a sourdough starter and it was brilliant. My first attempt at making sourdough was perfect. Highly recommend

28 January 2026
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Reply from Good In Bread

Thank you for your review... so glad you baked perfect sourdough.

Rated 4 out of 5 stars

It came quickly and works well

It came quickly and works well
Could have done with more instructions on how to use. Had to find out on the internet

28 January 2026
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Reply from Good In Bread

Thank you for your review. What instructions were missing? We are always available on hello@wearegoodinbread.com in case it happens next time.

Rated 4 out of 5 stars

Lovely bread.

Lovely bread.
However I had a problem when changing my order.

29 December 2025
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Reply from Good In Bread

Hi Carol. So gald you love our bread. Sorry for any issues with your orders. Please can you email hello@wearegoodinbread.com and we will be happy to help.

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