Good In Bread Reviews 316

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 94 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, especially the sourdough bread and bagels, highlighting their delicious taste, excellent quality, and natural ingredients without additives. Many appreciate the convenience of delivery and the option to freeze the products, maintaining their freshness. Reviewers frequently mention the ease of ordering and the variety of choices available. However, some customers were dissatisfied with the delivery service, citing issues like delayed or missed deliveries, and damaged packaging. There were also occasional concerns about the price, with some finding it expensive compared to other options. A few people mentioned receiving incomplete or incorrect orders, or experiencing difficulties with making changes to their orders.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers consistently praise the delicious taste and... See more

Quality

People report positive experiences with quality. Customers consistently praise the excellent quality of the... See more

Delivery service

Consumers have mixed experiences with delivery services. While some customers appreciate the convenience of... See more

Order

Users describe ambiguous interactions with order. Many customers praise the ease of ordering, the ability to... See more

Price

Customers consistently note ambiguous experiences with price. Many reviewers find the bread expensive, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Absolutely the best sourdough! We have been ordering from this company for about a year now and have loved everything, loaves, ciabatta, bagels, everything was lovely and always delivered on time.... See more

Company replied

Rated 5 out of 5 stars

This bread is the nicest I've ever had. It's soft, chewy and very tasty. Quick delivery and packed well. What I love is it's all natural - no rubbish like regular ultra-processed bread that taste... See more

Company replied

Rated 5 out of 5 stars

My fave are the Everything Bagels but the Plain, Poppy, Sesame are delicious aswell. As is the Ciabatta, Foccacia, Sourdough Loaf etc Yes it costs slightly more than your normal loaf but you can im... See more

Company replied

Rated 5 out of 5 stars

Thank you for your response and apologies accepted. Your bread is excellent and I can confirm now that your customer service is too. Thank you. ----- They are excelent (not just good) in brea... See more

Company replied


Company details

  1. #37 of 48 best companies in Bakery
  2. #21 of 27 best companies in Delivery Service

Written by the company

We deliver fresh artisan Sourdough loaveliness to your doorstep on a subscription or à la carte basis, always ensuring that you are receiving not only the best tasting bread but a wide variety of loaves, buns, rolls & bagels to suit every taste in your household.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

316 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

sourdough starter by post

I ordered a sourdough starter. They sent a sourdough starter. It arrived as promised - even though it was just before Christmas. I followed their instructions and am now happily making sourdough. Thank you.

23 December 2025
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Reply from Good In Bread

Hi Carol, thank you for your lovely review, we are so happy to hear this.

Rated 5 out of 5 stars

Amazing sourdough bread

Amazing sourdough bread. Ordered cheese and bread board for Christmas. Cheese was lovely and it came with onion marmalade. This was absolutely delicious. My son and I couldn’t get enough of it. Sorry they didn’t do their spiced Christmas bread this year was looking forward to that. Would absolutely recommend Good in Bread. ❤️❤️

24 December 2025
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Reply from Good In Bread

Hi Donna. Thank you for this lovely review, we are so happy to hear that you love our products.

Rated 5 out of 5 stars

TASTY

I have been getting the bread for a few months now and absolutley love it. I have a fortnightly subscription and freeze the loafs until I need them. It is full of flavour and I look forward to my toast every morning.
The team are really quick to respond to any enquiries and very helpful as well.

29 December 2025
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Reply from Good In Bread

Hi Wendy. Thank you for your lovely review. So great to hear this.

Rated 5 out of 5 stars

Best sour dough by far

It’s great to find a company that offers proper sour dough bread with no additives, I love the bread and there is so much choices, would highly recommend

29 December 2025
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Reply from Good In Bread

Thank you for yourlovely review, we are so happy to hear this.

Rated 3 out of 5 stars

Excellent bread. Challenging service/website

The bread is really very excellent and I’m a big fan of artisan and real sourdough options. For many in Uk this will be the only way to get hold of it. It’s astronomically expensive (way more than any other artisan sourdough I’ve ever purchased elsewhere). Even so, the bread is truly wonderful so if you live somewhere without access to real sourdough, it’s fab. And sourdough bagels changed my world! My main reason for a low score is due to the website being appallingly clunky and hard to navigate, coupon codes that are promised and then fail to work, plus a fairly poor customer service response by email. Eventually compensation offered but the team often don’t even understand the query so it’s frustrating to deal with. Occasionally the bread is burnt or missing items but they are usually very good at refunding very very quickly for that type of issue which is great. Overall I’d recommend them if you are VERY keen on sourdough (which I am!) and willing to get hold of it at all costs and despite frustrating systems/expense.

17 December 2025
Unprompted review
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Reply from Good In Bread

Hi Jess. So sorry you experienced issues with our website. We will have a brand new website in 2026 which will be much more customer friendly. Per our email, we have applied a discount to your next subscription order in January. Sorry you found the customer service poor, we did try to offer you support during the frustrating website issues. Glad you love our bread though and apologies once again.

Rated 3 out of 5 stars

Nice bread

Nice bread, nicely packaged, but just too expensive. Around £11 with delivery is just too much.

27 November 2025
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Reply from Good In Bread

Thank you for your review and glad you like the bread.

Rated 4 out of 5 stars

I always look for small artisan…

I always look for small artisan bakeries around the UK as shop bread is so disappointing. My first impression was the packaging and the offer of slicing the bread which is a great help. The seeded loaf was delicious but a little dry. The bagels quite heavy and stodgy

27 November 2025
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Reply from Good In Bread

Thank you for your review.

Rated 5 out of 5 stars

Excelent bread

Thank you for your response and apologies accepted. Your bread is excellent and I can confirm now that your customer service is too.

Thank you.

-----

They are excelent (not just good) in bread but awful in customer service. I got my delivery (5 Large Sourdoughs) duplicated (double charged), so sent an email to understand what had happened to avoid happening again and after a week and two reminders I still haven´t got an answer.

25 November 2025
Unprompted review
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Reply from Good In Bread

Hi Geraldo. We are very very sorry. On reading this review we checked as to why you had received no reply. Your email went to the junk mail folder. We will email you separately to see how we can make it right. We are a small company and would never knowingly not reply to an email. Very sorry again.

Rated 5 out of 5 stars

Bread like you remember as a child.

We have just signed up for a subscription, after trying a few loafs we decided that eating healthy bread was something to fit in with our organic choices we already have delivered.The flavors are amazing and we like the idea of receiving different breads each week to keep it interesting.I am looking up recipes for using everything up so we don't waste anything.Slighty worry about freezing it but it says it is fine so we'll give it a go.Thanks for another great choice to fuel our day.

22 November 2025
Unprompted review
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Reply from Good In Bread

Thank you for your lovely review.. so glad you love our bread.

Rated 5 out of 5 stars

It’s wonderful to have good bread…

It’s wonderful to have good bread delivered! Sadly funds are short now so I’m discontinuing my delivery, but how l enjoyed it. The company are working hard to deliver the best experience and they are so easy to contact and willing to correct any issues.

21 November 2025
Unprompted review
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Reply from Good In Bread

Thank you so much for your lovely review Gillian.

Rated 1 out of 5 stars

Inferior packaging, quite likely to fail during delivery process

Our first order arrived and was dumped on our doorstep by DHL. The packaging was obviously damaged during transit and therefore we have no idea whether the items have been tampered with or not. Unfortunately the quite substantial loaves were dispatched in a paper envelope which is a very optimistic choice given the journey its got to make!

22 October 2025
Unprompted review
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Reply from Good In Bread

Hi Wendy. We are very sorry to hear this. Sadly, we have no control over what happens to the parcels once they are dispatched, we understand how frustrating it is though.We are changing couriers within the next couple of weeks due to these issues. I can see we issued you with a refund for your order. Very sorry again.

Rated 3 out of 5 stars

More salt please...

I love the idea and add I have only tried one of the sourdough loaves. I also add that service has been really good: friendly and efficient. I'm basing my score entirely on the quality of the bread itself, which I thought was severely under-seasoned. I know the salt-police are everywhere these days, and it may be that the salt content in this loaf adheres to some guidance or others. But while the crust was very nice, and the texture pretty good, I found the taste rather bland. I probably won't bother buying anymore. Of course, I may have had a low-salt batch, or some such thing, but on the whole I like bread with more taste to it than this. As I said, however, this is a great idea. And just honest feedback.

7 October 2025
Unprompted review
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Reply from Good In Bread

Hi Tim. Thank you so much for your review.. we will take note of your feedback.

Rated 1 out of 5 stars

Disgusted

Disgusted

The company was recommended, and as people who appreciate good quality bread and after checking the site, we decided to place an order.

We were offered delivery options, chose the next available day, and looked forward to it arriving, even planning a whole meal around it.
Delivery day came and went, meal plans ruined, and then notified that it would not be delivered until the following day.

Decided to plan the meal for the next day, and had the notifications to say it will be delivered. We waited before preparing the food till it arrived, and after a long, hard day at work, we were looking forward to enjoying the meal. 5pm/6pm/7pm/8pm still no delivery, getting hungrier and hungrier. Then at 8.30 pm, notification "can't be delivered" will be delivered on the NEXT WORKING DAY.
So, not only were we expecting fresh bread a day earlier, we now had two ruined meals and nothing to eat, AND as it's a Friday, we won't get what we paid for until MONDAY!! When the bread is old and stale.
While the company will blame the shipping issue, it's on them; it's on the company to honour their commitment to provide what they say they can when they say they can.

I am furious at this and can't even comment on their bread because we never received it!
Expect a full refund, and will not be using this company again, as their promise of a delivery date is worthless.

2 October 2025
Unprompted review
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Reply from Good In Bread

Hi. We are very sorry about the delay to your delivery. We have issued you with a full refund and offered you a 20% discount on your next order to prove that we can offer a high quality service. Unfortunately DHL have really let us down recently and we are moving our business to DPD going forward. We put a label on all our parcels stating delivery must be made the same day, and that they contain perishable goods, we understand how frustrating it is, but sadly once the parcels have been dispatched we have no control over the delays. We are very sorry again.

Rated 4 out of 5 stars

We're really enjoyingvthe bread

We're really enjoyingvthe bread, bagels and rolls every week. Really tasty and fresh. However, the baguette last week was not that great. We expected it to be softer and fresher.

28 August 2025
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Reply from Good In Bread

Thank you for your review... if you are not happy with the quality, please always email us and we will issue a refund or replacement.

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