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wed2b Reviews 2,493

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, attentiveness, and ability to create a comfortable and relaxed atmosphere. Many found their dream dress thanks to the staff's expertise in understanding their vision and offering suitable suggestions, often without any pressure to purchase. The overall service is frequently described as outstanding, making the dress-finding journey a truly special and memorable experience. However, some people were dissatisfied with the retail experience, specifically mentioning that the selection of dresses in-store was not as extensive as advertised online. A few other people also felt that the process of trying on dresses was restrictive, being confined to a changing room and not allowed to browse the full collection independently.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Product

Customers consistently note positive experiences with the product, particularly finding their ideal wedding... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the staff for making them feel... See more

Retail

Clients share positive opinions on retail, with many reviewers having amazing experiences finding their... See more

Service

Users describe positive interactions with service. Many customers praise the staff for being quick,... See more

Based on these reviews

Rated 5 out of 5 stars

Tina my bridal consultant was amazing!! Couldn’t have faulted her she was so engaging and committed to her task at hand. We flew from Newcastle England to try on wedding dresses in Belfast and she put... See more

Company replied

Rated 5 out of 5 stars

Courtney made our experience! She was literally what every bride needs when looking for dresses. She explained everything in the way we would understand, had alot of patience with all of us but most o... See more

Company replied

Rated 5 out of 5 stars

Insanely exceptional service I came in as a flustered bridesmaid whio had problems with dresses from other stores to find another dress. I was by myself and the staff helped me through all the fitti... See more

Company replied

Rated 5 out of 5 stars

From start to finish, all the ladies were professional, welcoming and polite. I was so nervous but that soon subsided with Sabrina’s help. There are so many beautiful dresses from both bride and bride... See more

Company replied


Company details

  1. #3 of 11 best companies in Bridal shop
  2. #13 of 27 best companies in Boutique
  3. #4 of 19 best companies in Wedding Shop

About wed2b

Written by the company

We believe every bride deserves to look stunning and feel special on their wedding day - regardless of budget. With 1000's of designer wedding dresses all priced £599 - £1199, friendly expert Bridal Consultants, and 60 stores across the UK and Europe, there is a reason we are so highly rated by our beautiful brides.

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Our fabrics, construction, detailing and finishes are second to none.

The major change to tradition that wed2b offers is to enable brides to take their dress home the very same day they find ‘the one’. There’s no waiting for long order times, hoping the dress arrives as perfectly as you remember it for the big day. All our dresses are designed in limited edition quantities and are sold off the peg. So, you really can visit today and get married tomorrow!

Why choose wed2b

Written by the company

60 Stores throughout Europe
wed2b is the UK’s largest bridal retailer with 40 stores across the UK and 20 in Europe. Each of our stores are stocked with hundreds of dresses in sizes 6 to 30 to take home the same day, priced from £499 to £999.
No appointment neccessary
We don’t offer appointments- browse and try on dresses without the need to book in advance! Our expert bridal consultants are in stores waiting to help you find the perfect dress.
We are the bridal experts
With over 15 years of experience, at wed2b we are dedicated to offering our brides an expert bridal consultant service as well as a wide choice of designer wedding dresses that are ready to try on in your own size!

Premium wedding dresses for less

On average our prices are 40% lower than other boutiques

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Their fabrics, construction, detailing and finishes are second to none

Contact info

Promotion box for wed2b

Your perfect wedding dress awaits!

1000s of designer dresses available from £499-£999 available same day


4.8

Excellent

TrustScore 5 out of 5

2K reviews

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Replied to 82% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

It was all sorted so quickly

It was all sorted so quickly, lovely sales assistant.

9 April 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

Excellent

Excellent! Friendly helpful. Made my day great. Listened to what I wanted in a dress and I found the perfect one 🫶🏼♥️ thank you so much!

15 April 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

Lauren was an absolute star

Lauren was an absolute star. I walked in to try out wedding dresses for the first time in my life and Lauren was very patient and encouraging. I found my dress by trusting Lauren and ended up feeling like a princess ❤️ thank you Lauren and her lovely manager- who gave me affirmations after finding my dress

15 April 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

Professional bridal experience

Warm friendly greeting on arrival by Karen. Professional and enjoyable bridal experience, that every bride deserves. Karen did not rush me with my choices, she gave me all the time I felt i needed. Would recommend WED2B to any future bride.

15 April 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Wed2b Edinburgh

From start to finish it was made to feel relaxed and listened too , Briony could not do enough for me in the Edinburgh store , she new exactly what she was doing and that gave me confidence that she helped me find my perfect dress for my special day .

7 April 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Tonya was amazing!!!!

Tonya was amazing!!!!! I had the most incredible experience today. We were greeted by Rebecca, the Store Manager and she was friendly and polite as soon as we walked in the door. Tonya then took over and led my appointment. She listened to all of my views and was so excited for me. She helped me carefully try on multiple dresses until I found the one. Tonya you made this experience incredible and I will always remember the love and care you demonstrated to me today. It meant the world to me as I prepare for my big day. Thank you for your time, genuine interest and patience. God bless you! Also a thank you to both Rebecca and Hannah who were also so lovely and complimented me. I said yes to the dress woohoo!!!

14 April 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Amazing service, highly recommend!

What a lovely experience today at wed2b manchester, it was my first time trying dresses so I was a little nervous, Louise was so lovely and helpful and made me feel at ease, I fell in love with the first dress I tried on and was able to take it home today which was fab! All the girls were so lovely and complimented me in my dress which gave me a confidence boost, I highly recommend this store to any brides to be!

14 April 2026
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Reply from wed2b

Thank you for sharing this incredible review with us. We are so pleased to hear that you and your family had a magical time in store. We wish you the very best with the rest of your wedding planning. Best wishes, wed2b

Rated 5 out of 5 stars

Southampton WED2B - 10/10 experience

The ladies at Southampton were so helpful and went above and beyond to help me find the dress. I was really apprehensive about dress shopping as I am on the larger size and they made me feel good and had very good attention to detail. I went on a week day and would highly recommend this if you want time/a more relaxed experience as it wasnt busy and ended up having a few of the ladies help me.

24 March 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Southampton team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Tina my bridal consultant was amazing!

Tina my bridal consultant was amazing!! Couldn’t have faulted her she was so engaging and committed to her task at hand. We flew from Newcastle England to try on wedding dresses in Belfast and she put her all into helping me find my perfect dress. She listened and was attentive and couldn’t have found my dream dress without her!!

11 April 2026
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Reply from wed2b

Thank you so much for your wonderful recommendation. Tina and our Belfast team will be so happy to hear your kind words! Best wishes, wed2b

Rated 5 out of 5 stars

I got my dress from the Brighton branch…

I got my dress from the Brighton branch and couldn't be happier, staff were amazing and made me feel very comfortable and confident. Can hardly wait until August to wear my dress

7 February 2026
Unprompted review
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 4 out of 5 stars

Staff were lovely

Staff were lovely, helpful and professional.
Unfortunately being a bigger size there were very few under £800 and they put the price up on the dresses a day after I had tried them on.

12 April 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

The Perfect Experience

My whole experience from beginning to end was lovely. My dress assistant Denise was wonderful, she made me feel comfortable, asked me about exactly what I wanted for my dress and left out no details. Denise was so welcoming to all of my family I had with me. She came with dresses exactly what I had described and was so helpful and supportive during the whole process. She also made the experience very personal to myself which I loved. I walked away with my perfect dress for my Disney Wedding!!

Aswell as Denise, all of the staff where so lovely and kind and made you feel so good about yourself in the dresses, they would all give you lovely comments as they walked past. There was one woman (I can’t remember her name) who came over as she was also obsessed with Disney world and I was able to share all my excitement with her and we had lovely conversations about it.

12 April 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Had an absolutely incredible experience…

Had an absolutely incredible experience at Wed2be Wrexham; it was so easy to walk in and get an appointment and the team there were absolutely lovely, friendly and welcoming. I wasn’t expecting to find my wedding dress straight away as it was the first time I had been shopping for it. But they understood what I wanted so well and after trying on 5 dresses, I found the perfect one! Honestly, a magical experience and I would recommend Wed2be to any bride looking for the perfect wedding dress!

3 April 2026
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Reply from wed2b

Thank you so much for your recommendation - we are so happy to hear that we were able to give you the 5-star service that you deserve! We wish you all the best for your special day 😊 Best Wishes, wed2b

Rated 5 out of 5 stars

Knowledge is power

It was my 2nd time back at Wed2b, and I was ready to check out mentally and go back to the drawing board because there was just “something” missing with every dress, but then Kelly came along and asked me to trust her, and let her help me. Kelly got down to the bottom and found what that “something” was. I picked my dress but all thanks to Kelly and her knowledge and expertise. She got to know me, my wedding and the vibe we were going for.

As Kelly said “knowledge is power”

10 April 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Georgia is just the best

Georgia is just the best! She made the whole experience light hearted and fun. She listened to what I was looking for and also picked a few wildcards which I loved. A happy and positive shopping trip!

13 April 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 4 out of 5 stars

Such a joyful moment with Hadiya's help!

I went in feeling a bit unsure after reading mixed reviews, although I did know a few brides who had positive experiences and even found their dresses there. I honestly didn’t expect to find mine—especially not on my very first day of wedding dress shopping, but I’m so happy to say I did say yes to the dress!

We arrived at 9:15am on a Saturday, knowing it would likely be busy and that we couldn’t book in advance. We were third in the queue, were seen at 10:00am, and left around 12:30pm.

Hadiya was super friendly, helpful, and patient. She asked all the right questions, selected a variety of dresses, and guided me through the experience with ease. Throughout the experience, various staff members were warm and friendly, especially when I was trying on the dress I ultimately chose—they were very complimentary and made the moment feel special. Once I found “the one,” it was very nicely packaged, and I later received thoughtful, personalised notes along with helpful supplier information and follow-up communications.

If I could suggest one improvement, it would be to provide a water dispenser or refreshments. Since brides and their guests can be there for quite a while, as we were, having access to drinks would make the experience even more comfortable.

Overall, I’m so pleased with my dress and had such a joyful, memorable experience.

11 April 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Milton Keynes team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Amazing

Amazing, felt so heard and got the most amazing dress!

13 April 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

We visited the Edinburgh store on…

We visited the Edinburgh store on Saturday . All the staff made us feel very welcome from the moment we arrived.
Milly was absolutely amazing, she made me feel at ease , was incredibly patient and helpful in helping me figure out the styles that were and were not for me.
All the staff around the store were very kind and helpful and provided a very relaxed atmosphere . I would recommend this store to other brides to be.

11 April 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Amazing

The minute we entered we were greeted by lovely kind staff, talked through the process and everything was explained so clearly. Verity was the kindest person ever! Really understood what she was talking about and made me and my party feel so welcome and amazing!

11 April 2026
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Reply from wed2b

Thank you so much for your wonderful recommendation. Verity and our Bournemouth team will be so happy to hear your kind words! Best wishes, wed2b

Rated 5 out of 5 stars

Great customer service

The girls in the Milton Keynes store are lovely. They made it really easy to understand the types of bridesmaid dresses on offer and how to order. They were super lovely to my 13 year old and made her feel at ease.

6 April 2026
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Reply from wed2b

Thank you for sharing this incredible review with us. We are so pleased to hear that you and your family had a magical time in store. We wish you the very best with the rest of your wedding planning. Best wishes, wed2b

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