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Abel & Cole Reviews 

15,806
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #13 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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4.7

All reviews

(15,806)

1,702 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely love this company

Absolutely love this company. The veggie boxes are full of good quality food, and food that lasts. You get loads of choice too. Definitely recommend

16 July 2026
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Reply from Abel & Cole

Hi Helen,

Thanks for your support and for taking the time to leave a review!

Best,

Sam

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years.

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection of pantry items, chilled products and so on. Far too many products to highlight individually..In summary an extensive range of quality food, most of which is organic, which is important to me. On the very occasional time that there has been a problem it has been rectified immediately.
The customer service team are pleasant and a pleasure to talk to. Also,the deliveries are good with a time slot given. And finally the delivery drivers are excellent too.
I have recommended Abel&Cole over the years and continue to do so.

23 May 2026
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Reply from Abel & Cole

Hey there,

Thank you for taking the time to leave such a lovely review and being a loyal customer for all these years.

I noticed on your account that your last delivery actually marked the 7th year! I've gone ahead and popped on a special anniversary gift to your next order as a massive thank you for the support.

I'm thrilled to hear you've received such great quality products, and that your experience with our Customer Care team has also been a pleasure.

If you’d like to share the love, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you’ll get a £10 voucher as a thank you from us.

We really do appreciate your support!

Best,

Mariaa

Rated 5 out of 5 stars

Excellent

My experience with Abel and Cole has been very positive. They pretty well always have what I've ordered, it's delivered promptly by polite delivery people, and meat is always delivered on ice to keep it fresh. If they haven't had what I've ordered they've made substitutions, and if those substitutions haven't worked they've been very understanding. The produce is excellent and of a very high standard.

7 August 2026
Rated 5 out of 5 stars

The food delivered by Abel and Cole is…

The food delivered by Abel and Cole is always of excellent quality. You know the provenance and that you are helping farmers grow food in a way that is the most sustainable and best for the environment. The packaging is returned and reused and they offer a returnable plastic and refill service. I have been a satisfied customer for at keast six years.

6 August 2026
Rated 5 out of 5 stars

Been a loyal customer for 10 years.

Been a loyal customer for 10 years.

Delicious Food
Almost never make an error on the order.
Customer services are outstanding
Always deliver on time
Huge variety of food and household supplies
Reusable boxes

If you want healthy, organic food delivered to your door, A&C are the ones to use.

27 May 2026
Rated 5 out of 5 stars

Good culture.

The company is my go to for organic goods that are difficult to find elsewhere, but it can also be competitively priced when it comes to artisan products.

They have frequent discount and voucher cycles through out the year, showing value to existing customers.

Deliveries have also improved from a couple of years ago.

5 August 2026
Rated 5 out of 5 stars

Excellent company

Excellent company, really appreciate all the environmental focus and flexibility in ordering. Even the drivers are lovely! Thank you

4 August 2026
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Reply from Abel & Cole

Hi Cathy,

Thank you so much for your support and for taking the time to leave us a review. It's much appreciated!

Best,

Sam

Rated 5 out of 5 stars

Lovely company to deal with

Lovely company to deal with. Friendly people, communication is excellent and I use them weekly

21 May 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Tracy,

Thanks for leaving such a lovely review. We really appreciate the support!

Best,

Sam

Rated 5 out of 5 stars
Abel & Cole logo

Reply from Abel & Cole

Hi Larissa,

Thanks for taking the time to leave a review. We really appreciate the support and hope you continue to enjoy your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Good quality vegetables

Good quality vegetables. Delivered on time.

4 August 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

I'm so pleased to hear you've been enjoying your deliveries with us, and thanks for your support. We really appreciate it!

Best,

Sam

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