Alex was super helpful with getting the bike set up and explaining how everything worked with suspension adjustment, the motor etc. being my 1st EMTB bike. Would definitely come back here again.
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See what reviewers are saying
Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
Company details
- #61 of 95 best companies in Bicycle Shop
- #55 of 123 best companies in Activewear shop
- #21 of 32 best companies in Bicycle repair shop
- #39 of 60 best companies in Bike accessories store
- #11 of 24 best companies in Road Cycling
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
943 reviews
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Super helpful and great range of bikes
Balfes couldn't be more helpful and were super flexible when I changed my mind on the model before I collected the bike.
7 March 2026
I had a great experience with Alex at…
I had a great experience with Alex at Balfe’s Waterloo. He repaired my bike quickly and professionally, and the quality of his work was excellent. Alex was extremely polite, friendly, and happy to explain what needed fixing, which I really appreciated.
It’s clear he takes pride in his work and cares about providing great service. My bike now rides perfectly thanks to him. I would definitely recommend Balfe’s Waterloo and especially Alex to anyone needing a reliable and knowledgeable bike mechanic.
Thank you again for the excellent service!
12 March 2026
Unprompted review
Service is excellent
Service is excellent. I came to collect my order and ask for an advised about e-bikes. Giles happily accommodated my request. He shared information on what to look for in an e-bike, power, battery and the placement of this in a bike. Showed some e-bikes that are currently in store. As I am on a shorter side, most of the e-bikes are big for me but Giles assured me that they can help with the adjustment to ensure the bike will fit me. I'm grateful that Giles did not hesitate to accommodate my request even if I am not buying yet. That is what customer service is about.
6 March 2026
Warm welcome
Always a warm welcome when arriving at the shop in Waterloo . My bycycle running perfect after some minor alterations . Great store great staff no doubt my custom will always Balfe's first choice
4 March 2026
Excellent hands on bike workshop
I attended a brilliant bike workshop yesterday with 6 of my friends. Max and Joe spent two hours showing us how to safety-check, clean and maintain our bikes and fix punctures. We each had the opportunity to change an inner tube on our own bikes and never felt like any question was too stupid. Joe and Max gave up their Saturday evening to run this session and made the 2 hours super relaxed and welcoming. They provided snacks from Gail’s and free goodies from Muc-Off. All of us left feeling we had learnt a lot and far more confident looking after our bikes.
This is a perfect class for beginners and couldn’t recommend the staff at Waterloo more!
28 February 2026
Unprompted review
Great Customer Support
Great experience with very insightful advice while I was deciding which bike to purchase. They set everything up for me, so when I picked it up, it was ready to go and thoroughly explained.
20 February 2026
Would recommend
Dropped my bike off for a service.
Full transparency on the work they were doing, completed really quickly.
Would recommend.
5 February 2026
Great service on all channels
Great service via email, phone and in store. Friendly staff, responsive and keen to explain and support. They made it a very smooth journey to get my new bike!
4 February 2026
A really trusty and helpful team
A really trusty and helpful team, it has local bike shop vibes. Super useful to have round the corner to my office.
30 January 2026
Excellent service
Excellent and immediate service on day of problem arising. Sorted the repair the same day
25 January 2026
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