Balfe's Bikes - Waterloo Reviews 

939
TrustScore 5 out of 5

4.8

69-71 The Cut, Waterloo, SE1 8LL London, GB


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Rated 5 out of 5 stars

Alex was super helpful with getting the bike set up and explaining how everything worked with suspension adjustment, the motor etc. being my 1st EMTB bike. Would definitely come back here again.

Rated 5 out of 5 stars

Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more

Rated 5 out of 5 stars

I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more

Rated 5 out of 5 stars

Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k


Company details

  1. #61 of 95 best companies in Bicycle Shop
  2. #55 of 123 best companies in Activewear shop
  3. #21 of 32 best companies in Bicycle repair shop
  4. #39 of 60 best companies in Bike accessories store
  5. #11 of 24 best companies in Road Cycling

About Balfe's Bikes - Waterloo

Written by the company

The Bike Sales and Servicing Specialists.


Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.


We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.


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About Balfe's Bikes

Written by the company

Free Click & Collect
To our 12 stores across London and the South East
Free delivery
Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
0% finance
Available to help spread the cost via Klarna. Terms & Conditions apply.
Cycle to Work available
Vouchers accepted to save 25-39%
Online service booking
For our professional workshops
Balfe’s personal bike delivery
No unpacking required. Bike built and ready to ride straight away, for local customers

Contact info

  • 69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom

  • 020 4529 7777

4.8

Excellent

TrustScore 5 out of 5

939 reviews

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4.8

All reviews

(939)

4,812 reviews in the last 12 months

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Rated 4 out of 5 stars

Experience

4.5 / 5, as nothing's perfect..
A bittersweet note..

Straight forward service..
The person who brought the bike, don't know his name;
Made an initial comment in a way, I won't say what, that I could tell straight away his mindset & motivation was different & more genuine..

Also the description of the methods for booking services were a complete contrast to my previous experience with Balfe Angel Islington, where in short, bar a couple of individuals' good service, was a P.R disaster in general..

This bike is an upgrade & back-up I wanted, to my Contessa EQ..

İt's beautifully elegant & reminiscing 70's & 80's Italian supercars, with the curved top tube etc, unlike the unstylish male designs, & I'm male..

İt's excellent, agile, smooth & doesn't struggle against road bikes, & in no way inferior to my previous big brand bikes'..
Awesome Bike...

The standard 29" wheels make sense, unless you do over-excessive manoeuvring..

14 January 2026
Rated 5 out of 5 stars

Amazing!

Super friendly staff and excellent products. Recently bought a new bike and Max at the Waterloo shop was incredibly helpful in getting me sorted. Couldn't be happier, thanks very much!

10 January 2026
Rated 5 out of 5 stars

Good solid advice

Good solid advice, no pressure from the team. Helpful from initial discussion through to collection at my convenience a few days later

12 January 2026
Rated 5 out of 5 stars

Excellent service

Unlike some other bike shops, not at all patronising, and did a good job on the repair, with clear communication about when my bike would be ready.

4 December 2025
Rated 5 out of 5 stars

Great service, very friendly staff

I walked into the shop in Southwark looking for a couple of very specific adapters to fit 160mm rotors on my bike. They told me they didn't normally sell them but they managed to fish some out of their parts bin to help me out.

4 December 2025
Unprompted review
Rated 3 out of 5 stars

Bike not tested after service

When my folding electric bike was returned, the cranks were badly out of line making riding impossible. I returned to the shop and it was fixed. When I got home I discovered that the cranks had been put on the wrong way round - left on righthand side and right on left. This could mean the pedals might unscrew and the removable pedal, for when the bike was folded' was on the wrong side. I also noticed the adjustable bolts fixing the wheels to the frame were both the wrong way round making it impossible to fold the bike. I returned to the shop, in the rain, and the faults were fixed.
Surely an expensive service should include a short test ride and a check that the bike can be folded correctly.

15 November 2025
Rated 5 out of 5 stars

excellent work

work was great. the bike came home clean and pleasant to ride. the staff are friendly, kind and professional. The cost was bit high but service delivered was great.

14 November 2025
Rated 5 out of 5 stars

Very good service

Most of the self service jobs done by the staff at the store on behalf of myself. That was quite satisfying for a visitor.

15 November 2025

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