DFS Furniture - Rugby Reviews 

2,398
TrustScore 5 out of 5

4.9

Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB


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See what reviewers are saying

Rated 5 out of 5 stars

We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more

Company replied

Rated 5 out of 5 stars

Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward

Company replied

Rated 5 out of 5 stars

Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more

Company replied

Rated 5 out of 5 stars

Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!

Company replied


Company details

  1. #13 of 395 best companies in Home Furniture Shop
  2. #2 of 56 best companies in Furniture Accessories
  3. #10 of 246 best companies in Homewares Shop
  4. #5 of 114 best companies in Living room shop
  5. #5 of 92 best companies in Sofa store
  6. #2 of 25 best companies in Upholstery shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom

  • 0333 999 9524

4.9

Excellent

TrustScore 5 out of 5

2k reviews

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4.9

All reviews

(2,398)

99,510 reviews in the last 12 months

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Rated 5 out of 5 stars

Sofa from DFS - Awesome experience



We recently purchased the Cheshire Grande sofa from DFS, and the entire experience was outstanding. A special thank you to Debbie, our sales consultant, who truly made the process effortless. Her professionalism, detailed explanations, and genuine courteousness stood out from the moment we walked in. She took the time to guide us through every option, answered all our questions with patience, and showed real kindness throughout. We felt completely confident in our choice thanks to her expertise. The sofa itself is beautiful, comfortable, and exactly what we hoped for. Highly recommend DFS for anyone looking for quality furniture and exceptional service.

4 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

The young lady who assisted us was very…

The young lady who assisted us was very pleasant and helpful.

16 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Afternoon,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Pearl was fabulous- very knowledgeable

Pearl was fabulous- very knowledgeable

15 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

More than pleased.

Lovely not to be hassled as soon as we walked through the door. After strolling around, we made a selection and found Debbie who was very approachable, friendly and helpful without being pushy. She ensured we knew advantages/disadvantages of types of materials and fillings and aftercare.
The coffee was an added bonus.

15 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Good customer service from Pearl

Good customer service from Pearl. Efficient and concise. Thank you

12 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for your 5 star review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

positive experience overall

On our first visit we were assisted by Bob and on our second visit when we place our order it was Maddie; both were very helpful and made the transaction seamless. Explained the details of what we are paying for which made us confident of our purchase.

12 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great experience

Great experience. Wonderful member of staff

12 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind Regards,
Vanessa
DFS Customer Support

Rated 3 out of 5 stars

“Better to buy online”

Went to try out sofas in store and was approached by a member of staff who advised us that there were more online. I found a sofa I liked and we went home to order the same exact one along with a sofa-bed. I was quite surprised by this approach, as I would have expected more support and guidance in-store when making such a significant purchase.

2 April 2026
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Reply from DFS Furniture - Rugby

Good afternoon Faye,

Thank you for your feedback, please accept our apologies if your experience was not as expected. Our sales advisers are there to help and assist where possible, we will ensure your feedback is relayed to the relevant management team for review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 3 out of 5 stars

Mediocre Don't like to be followed round and…

Don't like to be followed round and even when my daughter made it obvious that it was me buying the sofa and not her the saleswoman addressed her to begin with. Case of ignoring the older generation.

6 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good morning Carol,

Thank you for sharing your experience with us, we are so sorry to hear you felt this way within the store and will ensure this is fed back to the relevant management team.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Bob was amazing he was patient and kind…

Bob was amazing he was patient and kind and answered every question very well and he was full of information

6 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Popped in to sort out the sofa i was…

Popped in to sort out the sofa i was pretty much already set on. Friendly customer service and simple ordering process. Couldn't complain. Everything was explained and clear

6 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Our sales lady was excellent

Our sales lady was excellent, friendly no hassle and placed order without any fuss. Delivery in 1 week. Perfect. Lovely staff and furniture. Thank you

4 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

My wife and I visited the Rugby DFS…

My wife and I visited the Rugby DFS store this afternoon to look at, and possibly purchase, a two seater sofa for her brother who lives in Cirencester. The sofa that we'd seen online wasn't quite as comfortable for our legs, but Bob, our very knowledgeable sales assistant pointed us in the direction of two more sofas that he thought might fit our criteria. We opted for the Newsome FB 2S Power Recliner. Bob explained, in great detail the operation of the reclining part of the sofa and he answered every question that we asked very thoroughly. His input, made the decision to purchase very easy. At no stage, did we feel pressurised to make the purchase, which, is commendable these days.
We were so happy with Bob's efforts that my wife and I then decided to purchase a 3 seater, a 2 seater plus a single seat in the same range for our lounge at home. Preferring a leather texture, Bob again explained the treatment of natural leather and steps required to help with longevity of this product. His input prompted us to make the purchase after a very favourable amount was discounted.
After the superb customer service that my wife and I received at DFS Rugby this afternoon we would certainly return to purchase other home items. Bob has to be commended on his expertise and knowledge in helping us to make these two purchases.

4 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Morning,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Amazing customer service from Bob thanks.

We went in store to have a look at sofas. We were greeted by Bob who was extremely helpful. His customer service was amazing and he spent a lot of time in store with us looking at different sofa options to match what we wanted. He even offered to help with customising the sofa to fit the size and layout of our living room. He was very patient and service was excellent and with a smile. Couldn’t have asked for a better experience and would definitely recommend DFS and Bob for future help.

4 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Easy purchase

Easy purchase

4 April 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

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