Fitness Superstore Reviews 

35,485
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 3,264 reviews, reviewers overwhelmingly had a great experience with this company. People consistently praise the friendly store team for offering professional advice, providing helpful demonstrations, and taking ample time to understand individual needs without any sales pressure. Consumers are extremely satisfied with the wide selection of durable gym equipment and the smooth, highly reliable delivery service. Some reviewers were not happy with product quality, noting that certain machines developed mechanical faults, showed poor fitting joints, or arrived missing necessary parts. A few individuals also encountered frustrating delivery schedule delays alongside unexpected customer challenges and high expenses regarding return shipping charges.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items are sturdy, operate quietly, and... See more

Staff

Users describe positive interactions with staff, highlighting that team members are knowledgeable, patient,... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Service

People report positive experiences with service, highlighting helpful and approachable staff who provide... See more

Quality

Reviewers mention positive feedback about quality, expressing satisfaction with solid and sturdy items like... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were forced into buying a recumbent bike for medical reasons and from the very first call, Ricky Osborn at Fitness Superstore Tunbridge, was absolutely fantastic. He guided us through the minefield... See more

Company replied

Rated 5 out of 5 stars

I popped into store during the week to look over some adjustable dumbbells for me and my son, I was shown what was on offer by very knowledgeable staff. While looking online at the Bowflex dumbbells... See more

Company replied

Rated 5 out of 5 stars

We visited the store wanting to buy a treadmill. Cameron went through all the different options within our budget encouraging us to try them. We did not feel pressurised and Cameron was very patient a... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service. Great advice. The guys working in the Norwich store were very professional and knowledgeable. Jordan helped me choose the right piece of equipment for me, and it was reall... See more

Company replied


Company details

  1. #6 of 48 best companies in Exercise Equipment Shop
  2. #26 of 234 best companies in Fitness and nutrition
  3. #4 of 40 best companies in Fitness Equipment Wholesaler
  4. #2 of 4 best companies in Indoor Cycling
  5. #36 of 130 best companies in Sporting Goods Shop

About Fitness Superstore

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE

Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info


4.8

Excellent

TrustScore 5 out of 5

35k reviews

5-star
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1-star

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4.8

All reviews

(35,485)

3,041 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service from Chris who was very…

Great service from Chris who was very knowledgeable about the different types treadmills and rowing machines in store. Very happy with our purchases!

15 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Andrew Jones,

We're delighted to hear about your positive experience and that our team member was very knowledgeable about the different types of equipment. We're so glad you're happy with your purchases!

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

BH Treadmill from Fitness Superstore

We have bought a set of BH Treadmill from Fitness Superstore Manchester branch, Lee provided a professional advice to us to select the right product. Thank very much for his patience in us!

4 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Sam Y,

We're delighted to hear about your positive experience at our Manchester branch. We appreciate your kind words about the professional advice and patience you received while selecting your product.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 1 out of 5 stars

Terrible Product & Even Worse Customer Service

Short Review

⭐️Very disappointed. The treadmill developed a burning smell from the first week and now trips the electricity as soon as it’s plugged in.

The customer service has been extremely frustrating. the manager, can take 4–5 days to respond to an email, making the whole process even more stressful.

After 2 months of trying to resolve this, I’m now being told I may have to pay £100 for collection and an engineer investigation if they decide the treadmill isn’t faulty.

For a £600 treadmill, I expected much better quality and customer service. I would not recommend this company.

17 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Kiamile
Thank you for taking the time to leave a review. We are sorry to hear that you feel disappointed with your experience.

However, we do not believe your review reflects the full circumstances of this case.

Throughout our correspondence, we have tried to assist you in diagnosing the issue and understanding the cause of the reported fault. Based on the information provided, our concern was that the treadmill was being used via an extension lead alongside other cardio equipment in a commercial environment, which can affect performance and cause electrical issues. We therefore asked that the treadmill be tested on a dedicated wall socket and circuit to help establish whether the fault lay with the product itself or with the operating environment. Unfortunately, this request was declined.

We also offered to arrange collection and inspection of the treadmill so that the reported fault could be independently assessed. The treadmill carries a home-use parts and labour warranty; however, the information provided indicated that the product was being used in a commercial setting, which falls outside the intended warranty terms. For this reason, our proposed solution was to have the treadmill returned and tested so the cause of the issue could be properly determined.

It is also important to note that some of the information provided during the troubleshooting process changed over time, which made it more difficult for our team to accurately diagnose the issue and identify the most appropriate resolution.

At no stage have we refused assistance. We continued to offer technical support, troubleshooting advice, and a collection option to investigate the reported fault. Any discussion regarding collection and inspection charges was explained in the context that, should testing find no manufacturing defect, those charges may apply. This was communicated in advance and is standard procedure.

Unfortunately, despite the support and solutions offered, these were not accepted, and you subsequently advised that you did not wish to proceed with the options available. As a result, the case has now been closed. We are disappointed that a resolution could not be reached, particularly as our ability to investigate the reported fault was dependent on either the requested testing being carried out or the treadmill being returned for inspection.

We are genuinely sorry that you feel unsupported. However, based on the information available to us and the assistance offered throughout the process, we do not feel this review accurately reflects the efforts made by our team to help resolve your concerns.
Kind Regards Fitness Superstore TrustPilot Team

Rated 5 out of 5 stars

Great fast responsive service

Great fast responsive service with clear advice. Our salesperson Aidan was excellent.

15 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Mrs Davidson,

We are delighted to hear you received fast and responsive service with clear advice. We truly appreciate your positive feedback and are glad that you found Aidan to be excellent.

Kind Regards
Fitness Superstore North London

Rated 5 out of 5 stars

Exercise bike

Great range of products with helpful and informative staff.

9 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Jill Horgan,

We're so pleased to hear you found our product range great and our staff helpful and informative. Your positive feedback is truly appreciated!

Kind Regards
Fitness Superstore North London

Rated 1 out of 5 stars

Dishonest shop

Dishonest shop. I just went to the Wembley show room and wanted to purchase a £2000 full body gym machine. The sales person there tried to rip me off my adding an extra £250 surcharge on the installation for a total of £500 of installation cost, compared to the £250 quoted on the website. When I confronted him, he lied to me it’s a postcode surcharge despite the address being in west london which is well within their catchment area. Clearly he was trying to rip me off. Very dishonest.

16 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear RG,

Thank you for taking the time to leave your review.

We are sorry that you were disappointed with the installation cost quoted during your visit. Our Head Office Installation Team has reviewed the quotation and confirmed that the installation charge provided in store was correct. Installation costs are calculated based on both postcode and the location within the property. As the installation was for a basement location within a surcharge area, the additional charge was applied in accordance with our standard pricing structure and website terms and conditions.

We would like to reassure you that the surcharge was not applied at the discretion of the sales adviser and was not an attempt to overcharge. The quotation provided was based on our established installation pricing policy and has since been independently verified which remains as highly competitive when compared with similar services offered elsewhere.

We appreciate your feedback and would welcome the opportunity to discuss your purchase further and see how we may be able to assist.

Kind regards,

Fitness Superstore

Rated 5 out of 5 stars

Returning customer

Returning customer. Super knowledgeable and great overall customer service - always a pleasure.

16 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Ms Patrizia Galeota,

We're so glad to hear you consistently have a positive experience with us. Thank you for your kind words and for being a returning customer!

Kind Regards
Fitness Superstore North London

Rated 5 out of 5 stars

Ralph Burkinshaw. Jack was very helpful on the right…

Jack was very helpful on the right treadmill for us, he was very pleasant and knowledgeable, without pressure on us; good quality equipment on display.

14 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Ralph Burkinshaw,

We're happy to hear that our team member was helpful and knowledgeable in assisting you with finding the right treadmill, and that you appreciated the no-pressure approach. We're also glad you found our equipment to be of good quality. Thank you for your positive feedback!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Jennie’s bike

We were served by Julian and were not sure what level of a static bike we required - He talked us through all options after determining our needs - He did not try to over sell a more expensive piece of equipment and we are very pleased with the bike he recommended

6 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Peter Anson,

We're so pleased to hear about your positive experience with our team member! It's wonderful that they helped you find the perfect static bike without overselling. We truly appreciate your kind words and positive feedback.

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

What a great well informed purchase

What a great well informed
Experience, James provided great advice and knowledge

15 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Mike ,

We are delighted to hear you received a great and well-informed experience. We truly appreciate your positive feedback and are glad that our team member provided great advice and knowledge.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Served by Andy

Served by Andy. He was very friendly and knowledgable, which helped us choose the right equipment that suited us

15 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Gareth,

We are so pleased to hear that our team member's friendly and knowledgeable assistance helped you find the perfect equipment. Thank you for sharing your positive experience!

Kind Regards
Fitness Superstore Gloucester

Rated 5 out of 5 stars

Great Customer Service

We visited the store wanting to buy a treadmill. Cameron went through all the different options within our budget encouraging us to try them. We did not feel pressurised and Cameron was very patient answering all our questions. Such a great guy to deal with. We left the store feeling happy with our purchase. Wish more retail outlets offered this type of customer service

14 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Lorraine Lawrence,

We are so pleased to hear about your positive experience and that our team member provided such patient and helpful service. It's wonderful that you felt happy and unpressured with your purchase. Thank you for your kind words!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Excellent in all ways

Excellent, helpful knowledgeable member of staff, the ability to try the machines and the efficient delivery

20 July 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear D,

We're delighted to hear you had such a positive experience with our knowledgeable staff and appreciated the opportunity to try out our machines. We're also glad to know our delivery was efficient!

Kind Regards
Fitness Superstore Gloucester

Rated 5 out of 5 stars

Great service and superb price. Wouldn’t go anywhere else

The purchase was easy and competitively priced. Great service - always reliable

6 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Ian,

We're so pleased to hear that your purchase was easy and that you found our pricing competitive. Thank you for acknowledging our reliable service!

Kind Regards
Fitness Superstore Trust Pilot Team

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