Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more
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Review summary
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I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for... See more
First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more
Company replied
The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more
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Company details
- #36 of 116 best companies in Perfume store
- #46 of 133 best companies in Cosmetics shop
- #28 of 108 best companies in Hair product shop
- #32 of 63 best companies in Skin care clinic
- #28 of 70 best companies in Wellness centre
About Fragrance Direct
Written by the company
Prices so fabulous, why would you go elsewhere?
Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.
Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.
Contact info
Garrison House, Byrons Lane, SK11 7JW, Macclesfield, United Kingdom
- 01625 443143
- help@fragrancedirect.co.uk
- www.fragrancedirect.co.uk
4.7
Excellent
41k reviews
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Professional service
I found Fragrance Direct a fantastic site. The prices were excellent and the process from start to finish was so easy. The item arrived as mentioned and was well packaged. Genuine item received. Will use again.
2 December 2025
Reply from Fragrance Direct
We're happy to hear that you found our site fantastic and easy to use. It's great to know you were pleased with the prices, packaging, and the genuine item you received. Thank you for your positive feedback; we appreciate it.
Great price on the perfumes
Great price on the perfumes, quick delivery & they keep you informed from order to delivery!
19 December 2025
Reply from Fragrance Direct
We're so happy to hear you received your perfumes at a great price with quick delivery! It's great to know you were kept informed throughout the process.
Reply from Fragrance Direct
We appreciate you mentioning our prices and punctuality. Thank you for your positive feedback; it means a lot to us.
Reply from Fragrance Direct
We appreciate your positive feedback! We are so happy that you were pleased with the prompt delivery and the product.
Always good service good prices and…
Always good service good prices and range used this company for years highly recommended
29 November 2025
Reply from Fragrance Direct
We're so pleased to hear you consistently receive good service, prices, and range! We appreciate your long-term support and high recommendation.
I can honestly say my orders have…
I can honestly say my orders have always arrived safely and on time
17 December 2025
Reply from Fragrance Direct
We're happy to hear that your orders consistently arrive safely and on time! We appreciate you taking the time to leave us this positive feedback.
Great price for recognised brands
Great price for a gift. Quick delivery and well packaged.
14 December 2025
Reply from Fragrance Direct
We appreciate your positive feedback! We're so glad you were happy with the great price, quick delivery, and well-packaged gift.
Be careful is fake perfumes.i bought…
Be careful the perfumes are fake.i bought Delox TT i had before from Selfridges but nowhere I can’t find this anymore ..So I decided to get from them but smells different
12 February 2026
Unprompted review
Reply from Fragrance Direct
Thank you for your feedback. We’re very sorry to hear of your concerns regarding your product. We take product authenticity extremely seriously and would like to assure you that we source all our items from authorised distributors or reputable beauty wholesalers.
Reply from Fragrance Direct
We appreciate your feedback and are so happy you found fantastic perfumes at good prices. Thanks for sharing your experience with us.
Quick delivery
This was a Christmas present, so unable to comment really. The aftershave was what the person asked for.
13 December 2025
Reply from Fragrance Direct
We appreciate your feedback. We're happy to hear the aftershave was what they wanted. We hope they enjoy their Christmas present!
Reply from Fragrance Direct
We appreciate your feedback and are happy you experienced great value with our quick delivery service.
Reply from Fragrance Direct
We appreciate you taking the time to review our service. We are so glad you were happy with the service and the price you paid.
Great product and good price
Great product and good price. Arrived within the given time frame. Very good service.
12 December 2025
Reply from Fragrance Direct
We're delighted you consider the product great and the price good! We appreciate you noting that it arrived within the given time frame and that you found the service very good.
Christmas Present
Bought as Christmas present for my wife.
She already uses the perfume I bought, but she was impressed by the size and the new colour of the bottle. I was impressed by the price
10 December 2025
Reply from Fragrance Direct
We're happy to hear that your wife liked her Christmas present! It's great to know she appreciates the size and color, and that you were pleased with the price. Thanks for sharing your positive experience.
Excellent Service…
The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised.
The one occasion that there was a problem you resolved it rapidly and efficiently. Your prices are most competitive . I have been using your service for
n years . Why should I change?
10 December 2025
Reply from Fragrance Direct
We appreciate you taking the time to share your positive experience. We're happy to hear that you're satisfied with the merchandise quality, timely deliveries, efficient issue resolution, and competitive pricing.
What can I smell it's fragrance direct…
What can I smell it's fragrance direct with their beautiful perfumes, fast delivery times, wide choice of products, very competitive prices
9 December 2025
Reply from Fragrance Direct
We're happy you appreciate our beautiful perfumes, fast delivery, and wide selection at competitive prices. Thank you for your positive feedback!
CK Air womens fragrance
Hard to find product, delivered promptly and easily. Thank you
30 November 2025
Reply from Fragrance Direct
We're happy to hear that we could promptly deliver the hard-to-find product easily. Thank you for your positive feedback and for taking the time to share.
Excellent prices- Reliable Company
Excellent prices- Reliable next day delivery - quality genuine products. great company to buy my wife's perfumes from. I have used Fragrance Direct a few times with no issues and will definitely use when I need more perfume!
6 December 2025
Reply from Fragrance Direct
We're happy to hear that you consistently receive excellent prices, reliable delivery, and genuine products. We appreciate you choosing us for your wife's perfumes and your continued patronage. Thanks for your positive feedback!
Your delivery firm lost my order.
8 December 2025
Reply from Fragrance Direct
We regret that your order was lost. We see that you had contacted us, and this has now been resolved.
I live in the U.S
I live in the U.S. and bought perfume for someone in the UK. She loved it. Note that I bought it blind from your randomly picked web site.
Thank you
8 December 2025
Reply from Fragrance Direct
We're happy to hear that the perfume was well-received in the UK! Thank you for trusting our service with your blind purchase. We appreciate your positive feedback!
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