Lightfoot Reviews 

1,316
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 178 reviews, reviewers had a great experience with this company. Customers frequently mention how much they appreciate the easy-to-use app, noting that it successfully helps them drive more safely while also boosting fuel economy. Many individuals also enjoy participating in the weekly competitions, finding the prizes to be a fun incentive to maintain steady and careful driving habits over time. However, some people mentioned that the device is far too sensitive when joining busy motorways or navigating steep hills, which can lead to frustrating penalties. Consumers also noted that the loud audio alerts and alarms can become quite distracting and annoying during everyday driving situations.

What people talk about most

User experience

Customers had positive experiences with user_experience, highlighting that the platform is very simple to use... See more

Product

Consumers find product to be ambiguous, with highly mixed reactions regarding its performance and utility.... See more

Application

Customers consistently note positive experiences with app, praising its ability to improve driving standards... See more

Staff

Reviewers mention positive feedback about staff and excellent customer service. Consumers appreciate that... See more

Competition

Users describe positive satisfaction with competition, noting it gamifies driving and encourages better... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good App, makes you drive safer naturally, the odd small prize is a great incentive My only gripe, is you can't see how and why youve scored what you've scored, that would be beneficial to to see... See more

Company replied

Rated 5 out of 5 stars

After having a mid route change of van, I was awarded five penalties on my original vehicle. I contacted Lightfoot to explain that a change of vehicle had occurred and the penalty points were at a t... See more

Company replied

Rated 5 out of 5 stars

Expectations set, managed and surpassed! Great customer service, realistic pricing and an outstanding result. genuinely a lovely guy to deal with and deserves to be very successful! We'll use Colin a... See more

Company replied

Rated 5 out of 5 stars

I've driven for over 40 years and can honestly say that lightfoot has taught me to be a better driver in the last few years. Even when you drive a vehicle without Lightfoot, it becomes apparent that y... See more

Company replied


Company details

  1. #11 of 13 best companies in Telematics Service
  2. #108 of 122 best companies in Business-to-Business service
  3. #47 of 66 best companies in Electronics Company
  4. #20 of 23 best companies in Electronics manufacturer
  5. #11 of 12 best companies in GPS supplier
  6. #88 of 126 best companies in Software company

Written by the company

Lightfoot has been specifically designed to help businesses run safer and more efficient fleets.​ Unlike traditional big-brother black boxes, Lightfoot is all about the driver, the human-in-the-machine, and the person with the power to make the difference. ​ Lightfoot empowers those in the driving seat to drive change by adapting their driving style through visual and audible prompts from our unique in-cab device. ​ When drivers adapt to Lightfoot's smoother driving style, they become 'Elite Drivers' (scoring 85% or above). For some drivers that’s a big change, for others a small change, for some it’s no change at all.​ ‘Elite Drivers’ receive benefits and rewards via the Lightfoot app, which includes features such as The Drivers Lottery where 1 in 10 ‘Elite Drivers’ win cash prizes every week - we are the world’s first technology to reward better driving.​ When a fleet as a whole achieves Elite status, this can result in reductions in fuel consumption and emissions of up to 15%, reductions accidents by up to 40% and wear and tear costs reduced by up to 45%. ​ Lightfoot is the only Insurer-endorsed driver safety technology thanks to validated accident reduction results seen over millions of miles of driving data. ​ Lightfoot is installed in 30k+ vehicles and is used by 50k+ drivers from more than 200 companies who are committed to safer, greener and more efficient motoring.​ If you are a business customer already using Lightfoot and require support, please contact your Account Manager or support@lightfoot.co.uk ​ ​ If you’re a Lightfoot driver – our Engagement Team would love to hear about your experience through driverrewards@Lightfoot.co.uk - the Engagement team are here exclusively to help you the drivers, not your employers. ​ We understand that changing years of driving habits can be challenging and even irritating at first. Remember, you don’t need to be perfect, the target is 85% not 100%, which gives you plenty of scope to drive in the amber and red when required and still achieve ‘Elite Driver’ status.​ We created our industry-first driver engagement platform – real cash, real rewards, real prizes, real winners – to ensure drivers are rewarded for challenge and inconvenience of adapting to Lightfoot. One in ten ‘Elite Drivers’ win cash prizes every week through The Drivers’ Lottery. ​ As a driver, you are one of more than 50,000 using Lightfoot. The vast majority of drivers are happy with the experience, but a tiny proportion (0.1%) have used this forum to express their displeasure. We hope that your experience has been a positive one and that you’re here just having a look around, but if you are frustrated and here to vent your rage then please instead contact our Engagement team via driverperks@Lightfoot.co.uk - the Engagement team are here exclusively to help you.. ​


Contact info

4.2

Great

TrustScore 4 out of 5

1k reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(1,316)

173 reviews in the last 12 months

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Rated 5 out of 5 stars

Great support

Great support. Emailed my query and within 24 hours had the problem resolved.

19 June 2025
Lightfoot logo

Reply from Lightfoot

Thank you so much for taking the time to leave this great review.

Rated 5 out of 5 stars

Great experience

Well set up and thought through experience. Good prizes. A pleasure to be a part of. Thank you lightfoot team 🙂

17 June 2025
Unprompted review
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Reply from Lightfoot

Hi Trevor, this is a fantastic review to hear, we are really happy to read this. :)

Rated 5 out of 5 stars

5 ⭐️’s

The Lightfoot team were excellent is speed of response and also resolving my query! Excellent customer service!

11 June 2025
Lightfoot logo

Reply from Lightfoot

Hello, Thank you for leaving this amazing review, great to hear this.

Rated 1 out of 5 stars

I am driving an automatic van

I drive an automatic van. Thus have very little control over rev counter, when I need to get to speed. So from standing starts, and wishing to merge and on slip roads to motorways, my revs must go up for safety. This incurs penalties for me. I have gone on the website to look for guanidine on this, as a driver, there's none that I can find. Also in these critical moments, I have thing tell me, which I can not just blank out thanks to having ADHD. So I find it highly distracting, please rethink your product, or give advice to automatic van drivers, who have little control over the rev counter.

10 June 2025
Unprompted review
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Reply from Lightfoot

Hello, thank you for the feedback. We're sorry to hear that it's taking a while to get used to your Lightfoot device. Please remember that you are in control of the vehicle and should use your own best judgement to drive safely. Lightfoot does not measure your speed but the efficiency of your driving. There are times where you must drive inefficiently, for example joining a motorway from a slip road or at a roundabout. This is why we set the Elite Driver score at 85% to allow for real world situations. Your device should be positioned just outside of your eyeline, so you only need to glance at it occasionally as you would a speedometer or a satnav when you want to check your progress. If the position of the device is obstructing your view, please inform your manager so that this can be dealt with.

Rated 1 out of 5 stars

Too sensitive for acceleration.

Too sensitive for acceleration.

9 June 2025
Unprompted review
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Reply from Lightfoot

Hi Scott, thank you for the feedback. We're sorry to hear that it's taking a while to get used to your Lightfoot device. Please remember that you are in control of the vehicle and should use your own best judgement to drive safely. Lightfoot does not measure your speed but the efficiency of your driving. There are times where you must drive inefficiently, for example joining a motorway from a slip road or at a roundabout. This is why we set the Elite Driver score at 85% to allow for real world situations.

Rated 1 out of 5 stars

Lightfoot gives scores for driver id…

Lightfoot gives scores for driver id and van that is not being used everyday i get scored on someone else's driving. Not good
26/5/25 did not sign in did not drive still got scored.
27/5/25. Between 8am and 10am and 12 and 2 did not drive and signed out still scored

26 May 2025
Unprompted review
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Reply from Lightfoot

Hi Colin, unfortunately we just collate the data that your company send to us, so any incorrect journeys have been sent to us by your company. But by emailing into us at support@lightfoot.co.uk, with the vehicle registration and company you work for, then we can resolve this very quickly for you and your score will go back to how it was as well.

Rated 1 out of 5 stars

Completely useless app

Completely useless app.
There are no different prices to win rather then £3. Increased fuel consumption once following driving style according to the app.

28 May 2025
Unprompted review
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Reply from Lightfoot

Hi Marcin, The Drivers Lottery prizes range from £2.00 up to £100 with a 1 in 9 chance of winning, not forgetting the amazing extra prizes we offer like Virgin Experiences, gadgets, and one-off big cash prizes of thousands of pounds.

Rated 5 out of 5 stars

A better way to drive

Being on the Lightfoot system in my opinion makes me a much more careful driver, it makes me think before I pull off at junctions and roundabouts also makes me more aware of speed restrictions, and the better I drive the more I get rewarded

27 May 2025
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello Stephen, It is great to hear that you are reaping the awards driving with Lightfoot. We wish you the very best of luck in the competitions.

Rated 5 out of 5 stars

It's made me a better safer driver

It's made me a better safer driver.
You can win some good prizes.
Makes the job a bit more interesting

27 May 2025
Unprompted review
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Reply from Lightfoot

Hi Mark, this is great to hear! We are glad you are enjoying Lightfoot.

Rated 1 out of 5 stars

Doesn`t know what a hill is - Dangerous

Doesn`t know what a hill is and I live in a hilly area. Every time I go up a hill, I get penalties. To keep it out of the red you have to drive at 25mph on a long hill on a 60mph road. I have video evidence of getting a penalty at 30mph on a slight hill on a 60mph road.
I can`t join a motorway without getting a penalty and that`s when doing no more than 50-55mph. It keeps telling me to change gear when my car is an automatic. I get penalties all the time for not changing gear in an automatic car. Ridiculous device and Very demoralizing. It is also Very dangerous with the nagging voice and "bing, bing, bing - penalty received" - takes your concentration off the road ahead. It has turned a once pleasurable part of my job into a tyrannical, downgrading nightmare. One regret I do have is, I can`t give it zero stars.
Please don`t put one of your copy and paste patronizing canned replies on this review.

EDIT: There you have it. A canned reply just as I predicted. Ridiculous Orwellian device. Probably designed by someone who throws orange paint on things.

25 May 2025
Unprompted review
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Reply from Lightfoot

Hello, all the review answer are written by a real person, but unfortunately a lot of the review queries we get are along the same lines and have been answered before. We're sorry to hear that it's taking a while to get used to your Lightfoot device. Please remember that you are in control of the vehicle and should use your own best judgement to drive safely. Lightfoot does not measure your speed but the efficiency of your driving. There are times where you must drive inefficiently, for example joining a motorway from a slip road or at a roundabout. This is why we set the Elite Driver score at 85% to allow for real world situations.

Rated 5 out of 5 stars

James Lynas resolved my issue quickly…

James Lynas resolved my issue quickly and identified the problem and sorted it without fuss.
Well done James

21 May 2025
Lightfoot logo

Reply from Lightfoot

This is so great to hear! We really appreciate you taking the time to leave this fantastic review, we will make sure James gets this feedback.

Rated 1 out of 5 stars

Useless

I’ve entered every single competition religiously every week for the past 16 months, I’ve always been in the ‘elite driver, category and never won a thing. It’s absolutely pointless and dangerous!!

17 May 2025
Unprompted review
Lightfoot logo

Reply from Lightfoot

We can confirm that every driver who enters The Drivers' Lottery has a 1 in 9 chance of winning a prize, which can be anything from £2 up to £100.

Rated 1 out of 5 stars

Dangerous driving experience

Lightfoot is a major distraction to drivers. Our company has reported many near misses where drivers are looking at the flashing lights amd not at the road ahead.

7 May 2025
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Andy, we know for some drivers it can take some getting used to, but the majority do find that you soon adjust to driving with Lightfoot and only need to look at it on the rare occasion, as the smoother driving style becomes second nature after a while. If you believe the position of your device is making it a distraction, please let your manager know and we can get this sorted, as it should be outside your eyeline so as not to distract from the road.

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