Lightfoot Reviews 

1,316
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 181 reviews, reviewers had a great experience with this company. Many customers find the system effective in improving their driving habits, leading to safer driving and better fuel economy. The app is generally praised for being easy to use and helpful for monitoring driving scores. People also appreciate the engaging competitions and the opportunity to win prizes, which serves as a strong incentive for maintaining good driving standards. However, some customers also noted that the system's scoring lacks transparency, making it difficult to understand why scores decrease or how to improve. A few other people also felt that the product penalizes necessary driving actions, such as accelerating to join motorways or driving up hills, especially in hybrid or commercial vehicles. Additionally, some reviewers found the alerts and beeps distracting while driving.

What people talk about most

User experience

Customers had positive experiences with user experience, finding the app easy to use and helpful for... See more

Product

Clients share ambiguous opinions on the product, with some reviewers praising it as a "great device" that... See more

Application

People report positive experiences with the app, finding it a great tool to improve driving and environmental... See more

Staff

Reviewers highlight positive aspects of staff, with many expressing gratitude for the team's help and quick... See more

Competition

Reviewers mention positive feedback about competition, finding them great and varied, and a good incentive to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good App, makes you drive safer naturally, the odd small prize is a great incentive My only gripe, is you can't see how and why youve scored what you've scored, that would be beneficial to to see... See more

Company replied

Rated 5 out of 5 stars

After having a mid route change of van, I was awarded five penalties on my original vehicle. I contacted Lightfoot to explain that a change of vehicle had occurred and the penalty points were at a t... See more

Company replied

Rated 5 out of 5 stars

I've driven for over 40 years and can honestly say that lightfoot has taught me to be a better driver in the last few years. Even when you drive a vehicle without Lightfoot, it becomes apparent that y... See more

Company replied

Rated 5 out of 5 stars

I like how the app is laid out and actively tries to reward good driving and can show areas through the journey section on where I need to improve. Also it's very simple to know just would like a bi... See more

Company replied


Company details

  1. #11 of 13 best companies in Telematics Service
  2. #108 of 122 best companies in Business-to-Business service
  3. #47 of 67 best companies in Electronics Company
  4. #20 of 23 best companies in Electronics manufacturer
  5. #11 of 12 best companies in GPS supplier
  6. #88 of 126 best companies in Software company

Written by the company

Lightfoot has been specifically designed to help businesses run safer and more efficient fleets.​ Unlike traditional big-brother black boxes, Lightfoot is all about the driver, the human-in-the-machine, and the person with the power to make the difference. ​ Lightfoot empowers those in the driving seat to drive change by adapting their driving style through visual and audible prompts from our unique in-cab device. ​ When drivers adapt to Lightfoot's smoother driving style, they become 'Elite Drivers' (scoring 85% or above). For some drivers that’s a big change, for others a small change, for some it’s no change at all.​ ‘Elite Drivers’ receive benefits and rewards via the Lightfoot app, which includes features such as The Drivers Lottery where 1 in 10 ‘Elite Drivers’ win cash prizes every week - we are the world’s first technology to reward better driving.​ When a fleet as a whole achieves Elite status, this can result in reductions in fuel consumption and emissions of up to 15%, reductions accidents by up to 40% and wear and tear costs reduced by up to 45%. ​ Lightfoot is the only Insurer-endorsed driver safety technology thanks to validated accident reduction results seen over millions of miles of driving data. ​ Lightfoot is installed in 30k+ vehicles and is used by 50k+ drivers from more than 200 companies who are committed to safer, greener and more efficient motoring.​ If you are a business customer already using Lightfoot and require support, please contact your Account Manager or support@lightfoot.co.uk ​ ​ If you’re a Lightfoot driver – our Engagement Team would love to hear about your experience through driverrewards@Lightfoot.co.uk - the Engagement team are here exclusively to help you the drivers, not your employers. ​ We understand that changing years of driving habits can be challenging and even irritating at first. Remember, you don’t need to be perfect, the target is 85% not 100%, which gives you plenty of scope to drive in the amber and red when required and still achieve ‘Elite Driver’ status.​ We created our industry-first driver engagement platform – real cash, real rewards, real prizes, real winners – to ensure drivers are rewarded for challenge and inconvenience of adapting to Lightfoot. One in ten ‘Elite Drivers’ win cash prizes every week through The Drivers’ Lottery. ​ As a driver, you are one of more than 50,000 using Lightfoot. The vast majority of drivers are happy with the experience, but a tiny proportion (0.1%) have used this forum to express their displeasure. We hope that your experience has been a positive one and that you’re here just having a look around, but if you are frustrated and here to vent your rage then please instead contact our Engagement team via driverperks@Lightfoot.co.uk - the Engagement team are here exclusively to help you.. ​


Contact info

4.2

Great

TrustScore 4 out of 5

1k reviews

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Replied to 100% of negative reviews

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4.2

All reviews

(1,316)

173 reviews in the last 12 months

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Rated 2 out of 5 stars

System man be OK in towns and cities…

System may be OK in towns and cities but poor on rural roads collecting nudges overtaking cyclists safely and penalties when overtaking tractors and trailers safely. Unable to accelerate to speed limit when leaving a village if on a downward slope.

22 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Roy, thank you for taking the time to review Lightfoot. We are not looking for a perfect 100% score; we are only looking at 85% to be an elite driver, to take into account varied road conditions. 85% is also the score that gets you entered into the great competitions we hold for drivers.

Rated 4 out of 5 stars

Need to sort out with iceland as I was…

Need to sort out with iceland as I was getting other drivers scores and missing out on winning stuff.

12 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Andrew, unfortunately, as you say, you will need to speak to your fleet managers at Iceland if they are sending us incorrect journeys in your name, as we can only score the data they send.

Rated 2 out of 5 stars

In my opinion NOT a very good product

In my opinion not a very good product. Have had to endure this device in a work van for around 5 months now, and I agree with all the other drivers in the business we work for - it is just not fit for purpose. The sensitivity is so erratic in all the pool vans. Maybe on the flats of East Anglia it could just about work, but here in Devon where we have hills (and you guys should know being based here), it is not only impractical and annoying not being able to use the correct revs but bordering dangerous having to change up gear before the vehicle is ready with enough revs, so stalling is a frequent event trying appease this green box ticking device. Nowadays we just have to ignore it for safety reasons, its safer to drive properly and at the correct revs than cause an accident. Getting on slipways to main roads is just nudge-nudge constantly. It encourages dangerous driving from other road users wondering why this van in front of them is driving at 30-40mph joining a main road. We did have an automatic van in our pool which of course changes gears when the engine revs and gearbox are ready (and naturally does not over rev the engine), yet with this device it was pinging, nudging, and giving out penalties all day long. This must tell you something about how you have just got the balance and sensitivity so wrong. You have the basis and right foundations for a device that could give a lot of benefit, however the way you have configured this is just not fit for purpose. It was quite distracting looking at the device in the corner of the windscreen, now we just cover it with a towel or rag so we don't have yet another distraction and annoying beeps and nudges at around 1800rpm. I'm sure it ticks some green boxes for the company to get their ISO accreditations and so on. You have been trading as a business long enough now to have made something a lot more robust and practical to a wide range of different vehicles and weight loads - however, you are just not there in my opinion and many others I discuss this product with. It was a toss up between a rating of one and two stars - I chose two for having the right idea but, can't give it anything better than this for all the reasons above, and unfortunately I could go on and on about the flaws in this product. To finish, please don't bother sending me a reply trying to justify it with the ridiculous rubbish you have spouted to other bad reviews. I suspect if you didn't buy good reviews by doing cash prizes and other stuff like that then Lightfoot's rating would almost certainly be down around 2-3 stars.

20 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

"Hello, Adrian, and thank you for the feedback. I won't repeat things we often say to reviews like this, but I will point out a couple of things.

We give away cash and other prizes all the time - tens of thousands of pounds per month. That's a key part of what we do, not a way to buy good feedback! Our belief is that by rewarding and motivating the person behind the wheel, it will lead to improved efficiency and safety. That's borne out by the results our customers get in reducing emissions, fuel consumption, vehicle wear and tear, and accidents.

The other thing is that we don't expect anyone to drive at 100% efficiency all the time. It's just not realistic. That's why the Elite Driver score (that you need to qualify for prize draws) is 85% - it allows for the reality of the road, where you will sometimes have to accelerate or brake quickly. Your device is there to advise you on how to drive most sustainably, and will warn you before giving you a penalty - but you should only follow its advice when it's safe to do so.

We regularly look at calibrating device sensitivity for different vehicles. If you feel yours is really off, let us know the details of your vehicle at support@lightfoot.co.uk, and we can look into it, as we do make every effort to get Lightfoot to work for your specific driving setup. You can also speak to your manager about your fleet/vehicle settings.

Rated 5 out of 5 stars

Lighthoot app is such a great app…

Lighthoot app is such a great app because this app teaching lots of learning driving safety,No polution, lots benefit every week& months, I Love to use in my work place so I'm always focus on my driving score and safety.

20 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, this is really great to hear. Thank you so much for taking the time to leave this fantastic review.

Rated 5 out of 5 stars

I accidentally deleted the app on my…very happy

I accidentally deleted the app on my phone and have been trying to get it reset but could not do it ..then your team contact me and now I am back...

16 January 2026
Lightfoot logo

Reply from Lightfoot

Hi Malcolm, thank you for this fantastic feedback. We will make sure it gets back to the team who helped you.

Rated 3 out of 5 stars

Height and width restrictions through…

Height and width restrictions through bollards and bridge overpasses, they are not specific to ths size of vehicle that i am driving.
Impossible to achieve 100% driving score on any journey, moreover, speed score is affected when travelling on motorways even though my vehicle is restricted to 68mph.

10 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Brandon, thank you for taking the time to review Lightfoot. We are not looking for a perfect 100% score; we are only looking at 85% to be an elite driver, to take into account varied road conditions. 85% is also the score that gets you entered into the great competitions we hold for drivers.

Rated 1 out of 5 stars

Utter garbage

Utter garbage, completely unfit for purpose and uses incorrect information. Can’t differentiate between a loaded and unloaded vehicle. Has no consideration for temperature and drivers personal health and wellbeing. Issues idling penalties at outside temperatures of -9°C.

9 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, thanks for the feedback. Lightfoot is there to guide you towards a more efficient driving style - it is not telling you how to drive, just how to drive more economically. Over time, driving in this way becomes second nature as you get used to accelerating more gently or changing gear in good time, for example. As this happens, you'll hear the audio prompts less and less as your driving will naturally land you in the green more often.

Idling penalties are optional and are chosen by the fleet if they feel it's necessary to remind drivers not to leave the engine running unnecessarily. If you believe these are not applicable to your journeys, please speak to your management team to let them know.

We hope this helps, but please email support@lightfoot.co.uk if you require any further assistance. Thank you.

Rated 5 out of 5 stars

Lightfoot is a great idea to control…

Lightfoot is a great idea to control speed and acceleration.however thrte are occasions eg when joining a motorway when you need acceleration and as soon as you do,you are penalised and in the red.
Great also for fuel economy

6 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Jack, Thank you for taking the time to leave this feedback. You are correct, Lightfoot is making sure the vehicle remains in its sweet spot, but we also understand that there will be times you need to drive inefficiently, which is why we have set the Elite Driver score at only 85%. This allows for any times like coming off a slip road onto a motorway etc, when you need to speed up.

Rated 5 out of 5 stars

Won a fiver…

Review updated: I won a fiver in the weekly draw and received it today. Thought I wasn't going to get it, but was only delayed due the the Xmas period, just me being impatient. I do like the whole system, does make me think how I am driving.

6 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Chris, firstly, congratulations on your win. Yes, unfortunately, the wins over the Christmas period were paid on the 8th January, due to our offices being closed over Christmas - glad to hear you've now received it! Great to hear you are enjoying driving with LF, and it's helping with how you drive.

Rated 5 out of 5 stars

Team score

Great way of keeping score and seeing how well driving team are doing

4 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Thank you for the great review.

Rated 3 out of 5 stars

The Lightfoot is fine if you only do…

The Lightfoot is fine if you only do short low speed journeys,absolute rubbish if you have to try and join a motorway or dual carriageway as it is in the red before you can get up to a Safe speed to join the traffic and this has a big impact on your journey scores, I suppose it is better than having a camera recording you driving all the time!

1 August 2025
Lightfoot logo

Reply from Lightfoot

Hello, thank you for the feedback. We're sorry to hear that it's taking a while to get used to your Lightfoot device. Please remember that you are in control of the vehicle and should use your own best judgement to drive safely. Lightfoot does not measure your speed but the efficiency of your driving. There are times where you must drive inefficiently, for example joining a motorway from a slip road or at a roundabout. This is why we set the Elite Driver score at 85% to allow for real world situations.

Rated 5 out of 5 stars

Excellent app and rewards system

Encouraging drivers to remain good drivers by rewarding them with opportunities to win cash and prizes is a genius idea

26 December 2025
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Andy, great to hear you are enjoying driving with Lighfoot and see it for the great idea it is.

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