Sinclair Group Reviews 

5,667
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 1,937 reviews, reviewers overwhelmingly had a truly great and satisfying experience with this company. Customers frequently highlight the exceptional staff members, praising their incredibly helpful, welcoming, and knowledgeable approach during vehicle selections and purchases. Buyers consistently appreciate the remarkably smooth handovers, highly professional service, and beautifully presented cars that make the entire purchasing journey completely straightforward. Some reviewers were not happy with communication gaps, reporting unhelpful management, delayed responses, or frustrating difficulties during the vehicle collection process. A few consumers also experienced unexpected technical glitches, persistent software errors, or noticeable cosmetic flaws right upon taking delivery of their new automobiles.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional and welcoming service from sales executives... See more

Service

People report positive experiences with service, highlighting professional staff who make the entire purchase... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting staff who go above and... See more

User experience

Reviewers highlight positive aspects of user experience, noting that purchasing a vehicle is smooth,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very high... See more

Company replied

Rated 5 out of 5 stars

We received a great welcome from the receptionist and David Curtis the Sales Executive. David could not have been more helpful and patient. Having listened to our requirements, he took us for a demons... See more

Rated 5 out of 5 stars

Josh was amazing from start to finish. We could not be happier with our Defender. He is very professional, knowledgeable and we felt looked after all the way through the process. The showroom and t... See more

Company replied

Rated 5 out of 5 stars

We had a really good experience when ordering a new style Cupra Born. Martin Jones was friendly and helpful and clear about the expected delivery time. He made part ex straightforward and we were plea... See more


Company details

  1. Car dealer
  2. also in
  3. Car Body Shop
  4. Used car dealer
  5. Vehicle Repair

About Sinclair Group

Written by the company

𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.

We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.

Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.

We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.

So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.


Contact info


4.8

Excellent

TrustScore 5 out of 5

6k reviews

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Asks customers to review

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Replied to 69% of negative reviews

Typically replies within 1 month

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4.8

All reviews

(5,667)

1,849 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service

My vehicle had to go into the garage at Sinclair Group due to a fleet recall issue that needed fixing. I waited whilst the work was completed. They also fixed a tyre pressure warning that had just popped up and washed the car. Having only bought the vehicle (from Sinclair Group) only 3 months before, they also answered a few queries I had. All the staff are very polite and helpful. The waiting area is very comfortable and hot and cold drinks are available.

24 September 2026
Unprompted review
Sinclair Group logo

Reply from Sinclair Group

Hi Marcus, thank you for your wonderful review! We're thrilled to hear that our team provided you with excellent service and addressed your concerns. It's great to know you enjoyed our comfortable waiting area. We appreciate your trust in us and look forward to assisting you again!

Best wishes,
Sinclair Land Rover Hay-on-Wye

Rated 4 out of 5 stars

Knowledgeable friendly

Olivia was very pleasant and knowledgeable. We ended up buying a completely different car that better suited our needs. However the were a number of times that messages were not passed on and callbacks missed.

26 September 2026
Rated 1 out of 5 stars

* 6 months from order to delivery

* 6 months from order to delivery of my new LR Defender 110 - (06 March - 10 September 2026).
* Sidesteps additionally ordered on 13 March 2026 not fitted. 5 further days delay before collection.
* Problems encountered with setting up LR account activation. Still not set up.
* Have not felt confident enough to drive my new Defender 110 without onboard operating system instructions being made functional.
* printed copy Owners Handbook ordered on-line on 14 September and still awaited 13 days after payment.
* queries raised on 16 & 17 September concerning GAP insurance policy still unanswered. Policies sold on 10 September but policy documents not supplied until 16 September after chasing up by me.

10 September 2026
Sinclair Group logo

Reply from Sinclair Group

Thank you for detailing your concerns, Stephen. We’re sorry to hear that you have not felt confident enjoying your new Defender. We would appreciate the opportunity to review the points you’ve raised regarding delivery, vehicle setup and documentation, and understand what remains outstanding. Please contact our Newport retailer on 01633 271888 and ask to speak with the Head of Business so we can discuss these with you directly.

Best regards,
Sinclair Land Rover Newport

Rated 5 out of 5 stars

Michael Green was exceptional!

Michael Green was exceptional! His product knowledge and patience really stood out as I was progressing through the selection and purchasing of my ID Buzz. I would really recommend Sinclair VW Van Centre Cardiff.

24 September 2026
Rated 5 out of 5 stars

A good experience at Sinclair Mercedes Benz in Swansea

I found the welcome at the MB dealership very welcoming.All the staff seem to be enjoying their work and this creates a good atmosphere. My sales executive Andy could not have been more patient and understanding. Despite the vast difference in age between us we quickly developed a rapport. This continued despite digital and insurance hitches. This led to a successful sales/lease agreement .

25 September 2026
Rated 5 out of 5 stars

Defender

This is the second time I have dealt with Sophie she was excellent throughout also giving me updates on delivery and handover a real asset to the company

25 September 2026
Sinclair Group logo

Reply from Sinclair Group

Thank you for your kind words! We're thrilled to hear that Sophie provided you with excellent service and kept you updated. She truly is an asset to our team. We appreciate your continued support and look forward to serving you again!

Best wishes,
Sinclair Land Rover Ludlow

Rated 5 out of 5 stars

Excellent personal service

The sales man showed an interest in my car history, my likes and dislikes of particular models and showed comparisons with the new model. Gave a thorough explanation of various operations within the vehicle and the new additions to my previous vehicle.
All the personnel were friendly and polite in a relaxed environment with no rush or pressure. A pleasant experience.

24 September 2026
Rated 1 out of 5 stars

Diabolical experience

Diabolical experience. No customer service. No one to talk to. Car booked in at 9.30am. Rang the day before to confirm and ask how long I would be waiting if I chose to stay and wait?Informed my car had a 2 and a half hour slot and would he complete by 12 noon. I live 45 minutes away so opted to stay. On arrival no one to greet you or speak to. Have to put your reg into a machine, then a box opens and you leave your keys. By 12 I had heard nothing; still sat in a waiting area. Finally I did get to speak to someone, only to be told my car had not been looked at yet. By 1.15 I went and found someone else, who then said I was next. Told them not to bother and asked for my keys back. They then had the audacity to say no one gets told it is only going to take 2 hrs 30 minutes. If they had not said this I would have arranged for a lift to return home and go back in to get the car. Customer service absolutely shocking! Bought my car from here will NOT be returning here again to purchase a car or for anything else. A very angry customer!!!!!

25 September 2026
Unprompted review
Sinclair Group logo

Reply from Sinclair Group

Hello Victoria,
Thank you for taking the time to share your feedback regarding your recent Service appointment at Sinclair SEAT Swansea. We are disappointed to read about your recent experience with us and would like to apologise for the frustration and inconvenience caused. It is clear that the communication you received prior and during your service appointment did not meet the high standards we aim to provide.
Looking into the details of your service booking, it appears that our team were not aware you were waiting in the showroom after checking your vehicle in using our kiosk system. We regret that this was the case, especially since you had called us the day before your appointment to advise that you would wait for your service work to be completed. We recognise we could have done more on this occasion to proactively keep you updated throughout your time on site with us.
We value all customer feedback and would like to thank you for sharing your comments. This gives us an opportunity to review our customer check-in processes and the way we communicate with customers who choose to wait on-site, helping us to avoid similar situations in the future.
Once again, please accept our apologies for the disappointment caused, and thank you for bringing your concerns to our attention. Should you like to discuss your visit in more detail, please contact our Aftersales Manager, Chris Parfitt on c.parfitt@sinclairgroup.co.uk or by calling our dealership on 01792 222299.
Kind regards,
Sinclair Group

Rated 1 out of 5 stars

Bizarr and unprofessional

This has been one of the most bizarre and unprofessional experiences I have ever had.

To begin with, I had to call the manager Adam just to obtain basic information about our purchase. If we had not already made up our minds to buy a particular car before visiting the showroom, we would not have gone back.

The sales representative Nathanial also promised two gifts for my little ones on the collection day. They were very excited about receiving them, but the sales representative said that he did not have them with him on the day and promised to bring them to us the following day. This never happened. I therefore texted him three days later, but he did not reply. I then called the showroom to ask what was going on a week later, and the person who answered the phone told me that the manager Adam or Louis would call me back. However, I have not heard from anyone since.

At this point, it is not really about the two gifts that the sales representative promised. It is about the lack of professionalism, communication, and respect shown throughout the whole experience. I am genuinely surprised that this level of customer service is being provided at this showroom.

16 September 2026
Rated 1 out of 5 stars

Disappointed by the poor quality

​Picked up my brand-new car from Sinclair on Saturday and I’m honestly gutted by the state of it. For a brand-new vehicle, the lack of quality control is shocking.
​When I checked the back, it was clear it hadn't even had a proper valet—thick dust on the rear doors and brown marks on the seats. Looking closely, it only got worse: a dent on the rear driver-side panel, a scratch on the driver's sill, moulding issues along the doors and panels, marked headrests, and a snag on the steering wheel right where my hand sits. On top of the cosmetic defects, the tech is already playing up.
​I want to make it clear that none of this is down to our sales advisor. He was brilliant—patient, professional, and great to deal with throughout the handover. It’s just a shame the prep team and quality control let the experience, down so badly.

19 September 2026
Rated 1 out of 5 stars

My daughter leased a car vw golf…

My daughter leased a car vw golf automatic when it arrived which we were told they could get it earlier but there was confusion at their end and they ordered a manual. At pick up Thomas said we didn't order a automatic but a manual and said if we cancel they would charge us 350 pound so we took car and found the order and we did order an auto.

At no stage did they Mike branch manager cardiff vw and Thomas try to rectify the situation the customer service was appalling once you drive car off they just say you got 28 days and you could cancel but they ordered wrong car and bullied my daughter into taking it

I would not irder a car from this company

The manual cars are cheaper to lease than auto but they would not match the aa which are much cheaper than sinclair cardiff vw

POOR CUSTOMER SERVICE THEY DID NOT TRY TO RESOLVE THE ISSUE AT ALL

AVOID AVOID AVOID

WE SENT CAR BACK AND ORDERED ONE FROM THE AA SAVING 1600 POUND

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Thank You for the Outstanding Service

Good afternoon,

I just wanted to take a moment to say a huge thank you to the whole team following my recent purchase of my Land Rover Defender.

Having noticed a minor paint blemish, I returned the vehicle to you, and from start to finish the service I received was absolutely tremendous. Nothing was too much trouble, and the way the whole matter was handled was professional, efficient and, most importantly, personal.

It is very reassuring when you make a significant purchase that the level of care and attention does not stop once the sale is completed. You have once again gone above and beyond, and I genuinely cannot fault the service I have received.

A particular thank you to everyone involved for making the process so straightforward and for looking after me so well. It is this level of customer service that makes a real difference and leaves you feeling that you have genuinely been looked after.

Once again, thank you very much. You have surpassed yourselves, and I would have absolutely no hesitation in recommending you to others.

Ryland Cooper
Cardiff Aggregates

21 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Ryland, thank you so much for your kind words! It brings us great joy to hear that you were pleased with the service you received at our business. Client satisfaction is our top priority, and we are thrilled that we were able to exceed your expectations. We truly appreciate your recommendation and look forward to serving you again in the future. Thank you for choosing us as your trusted partner in your Defender purchase.

Best wishes,
Sinclair Land Rover Cardiff

Rated 5 out of 5 stars

Car purchase September 26

Very good customer service and a professional and amicable business approach. Special mention to Charles who excelled in these aspects.

19 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hello Martin,
Thank you for this 5-star review and your kind comments following your recent purchase at Sinclair Škoda Swansea.
We're so pleased to read you found Charles and the wider team to provide you with a professional and enjoyable customer service throughout your time with us.
We wish you many happy years in your new Škoda car and look forward to welcoming you back to our showroom again in the future. Thank you again for sharing your review, we do appreciate it!
Kind regards,
Sinclair Group

Rated 5 out of 5 stars

Great experience with Sinclair group

Great experience with Sinclair group, josh was very helpful and even delivered the car to my address. Very happy with the sales team.

20 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Angharad, thank you for your kind words! We are thrilled to hear that you had a great experience with our team at Sinclair Land Rover Swansea. Josh is dedicated to providing exceptional client service, and we are glad he could go above and beyond by delivering your car to your address. Thank you for choosing us as your trusted dealership.

Best wishes,
Sinclair Land Rover Swansea

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