Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very high... See more
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Written by the company
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
United Kingdom
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Great experience with Sinclair group, josh was very helpful and even delivered the car to my address. Very happy with the sales team.

Reply from Sinclair Group
Good to deal with. Friendly And enjoyable process of purchasing a new vehicle. Highly recommended.

Reply from Sinclair Group
Mike green was a true ambassador for Sinclair Vw Cardiff he went above and beyond his duty to give us the experience that we had Sinclair Vw Cardiff are very lucky to have a man of this calibre
Buying my new car was such a great experience from start to finish. Charles is such a gentleman and really took care of me.
I would highly recommend this company if you want reliability, peace of mind and a brilliant service.
Thank you Charles!

Reply from Sinclair Group
We had an absolutely fantastic experience buying our new Mercedes from Mercedes-Benz of Swansea. From start to finish, the whole process was smooth, professional and genuinely enjoyable.
A very special thank you to Niamh Jenkins who was absolutely wonderful throughout. She was extremely knowledgeable, supportive and approachable, and nothing ever felt like too much trouble. She patiently answered all our questions, explained everything clearly and kept us updated at every stage of the process.
What particularly impressed us was how responsive Niamh was. She replied to our emails incredibly quickly, even on her day-off, which we really appreciated. Every time we came into the dealership, she welcomed us with a smile and made us feel completely at ease. Her friendly and supportive approach made such a difference, especially when there were various things to organise with our part-exchange vehicles and the purchase of the new car.
We collected our new car a few days ago and absolutely love it. The handover was excellent and everything was explained to us clearly.
What was especially lovely was that Niamh’s support didn’t end once we had collected the car. She contacted us afterwards to check that everything was going well, that we were enjoying our new car, and to make sure we knew we could contact her at any time if we had any questions or needed any help. That level of after-sales care really means a lot and made the whole experience feel very personal.
Thank you, Niamh, for making the whole experience so positive and for looking after us so well. We couldn’t have asked for better service and would happily recommend both Niamh and Mercedes-Benz of Swansea to anyone considering buying a new car. A genuinely five-star experience!
I travelled from London to Wales for the third time for a new car, Sannan Morgan who is an outstanding salesman. He never lets me down. The service in London is completely different to the experience you receive at Sinclair. Nothing is too much trouble. Will use again in the future.

Reply from Sinclair Group
This is an honest review from my perspective, Sinclair Skoda will no doubt disagree, originally I went to view a 1 Yr old car for £28k , text drove agreed to purchase, admittedly I didnt dress like I could afford the car in tracksuit bottoms &gym top , while doing the paperwork the salesman said dont want a new one for a couple of grand more ? , I thought it was a sarcastic flippant comment to which I replied yes , he seemed somewhat surprised so agreed to purchase a new in stock car , communication for the next week was poor as best , salesman said on collection day that he was on leave but no other of member of staff took it to contact me collection day I dressed like I could afford the car , it has to be noted I transferred over £21k and part exchange my old car and the funds were transferred 2 days after I paid deposit, collection day cont , collection seemed rushed as if couldn't wait to get me out of there, short demonstration and run around of the car , no mention of warranty and no mention of service plan , disappointed in a lot of areas , only positive was the offer of a new car instead of the 1 yr old .

Reply from Sinclair Group
Updating our T Roc
We updated our T Roc to the model had great support from Nav and Wendy
Fantastic experience at Mercedes-Benz Swansea!
A huge thank you to Niamh Jennings, who was brilliant — professional, knowledgeable, genuinely helpful and, most importantly, no pressure whatsoever. She listened to exactly what we wanted and found us our dream car: a black CLA 200 Electric Sport Executive!
Niamh made the whole experience so enjoyable and is a real credit to Mercedes-Benz Swansea. We couldn’t have asked for better service! ❤️ Look forward to collecting our dream car in two weeks
Don’t know what the rest of the group is like but my experiences of the business in Neyland is absolutely shocking, receptionist who knew it all, deadlines not achieved, unless you buy a brand new vehicle there, they really don’t want to know you.

Reply from Sinclair Group
Thanks to both Ross & Lewis , just bought a great car c63, great deal and things done as
Promised . Good service , traveled from London , pick me up for station and reimbursed costs. Most definitely be back for my next car in the future!
Rob at Sinclair Direct Bridgend branch was exceptional from the very start and continues after sale to deliver the best customer service possible.
Nothing was too much trouble and he gave us a very good deal on both purchase and part exchange and delivery was trouble free.
The car we bought was delivered in an immaculate condition.
From the first appointment we were given constructive information about vehicles that suited our needs and lifestyle. The Sales Executive (Tom Hiley) went out of his way to help with every aspect of our purchase.
Well i have to say from the first time i went into mercedes in Cardiff, i was treated with the upmost respect, as being young and purchasing my first A Class. Even from first test drive driving my first Automatic, they let me drive on my own, and let me take the car home for 24 hours, i couldnt of asked for more from Nathanial Powell the sales guy.
And on collection everything went so smoothly, also they made us feel so welcome

Reply from Sinclair Group
Very helpful, supportive and understanding through the whole procesS. Not pushy and genuine helpful. The car is amazing.
Had the most amazing experience with Mercedes Swansea,
Collected my New Mercedes CLA220, all the staff went over and above to make my experience special.
I Purchased my car through Niamh, who was very professional, very friendly, helpful and again went overboard to make sure everything went smoothly.
Cant praise Mercedes Swansea enough!!
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