TUI Reviews 

197,658
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. #103 of 143 best companies in Tour operator
  2. #5 of 8 best companies in Airline
  3. #4 of 7 best companies in Cruise line company
  4. #151 of 203 best companies in Travel agent

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198k reviews

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4.6

All reviews

(197,658)

43,027 reviews in the last 12 months

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Rated 4 out of 5 stars

Lovely holiday but won’t return

The hotel was lovely and clean, very modern and perfect location, but there are some negatives.

There’s the typical race for sunbeds here unfortunately, unless you reserve beds with a towel before 7.30/8am you won’t get one despite there being signs saying it’s prohibited. Most of them that are reserved are left empty for hours on end aswell. The pool opening times are 10.00-18.00 which sounds like a long time, but you aren’t able to go for a morning or evening swim which is perfect for how hot it can get. The food is pretty average, we ended up eating out a couple of nights to find nicer food. Food was usually warm, sometimes even cold and some meals we had weren’t very tasty at all. Some of the staff in the restaurant area were walking into people because they were on their phones, and you just didn’t feel very welcome at meal times. The snack bar where pizza and wraps etc are in the day was great! We were put up 2 flights of stairs with a pram and no lift access which wasn’t ideal. We had a lovely holiday but I don’t think we’ll visit again

26 July 2026
Unprompted review
Rated 4 out of 5 stars

A mostly easy process to book

A mostly easy process to book.
The only thing I would say is that it’s unclear how to add extras like golf bags and you have to book the flights before you can add them so will already have paid if for any reason the golf clubs can’t be added.

4 August 2026
Rated 1 out of 5 stars

Not helpful!!

I was interested in upgrading my room, contacted Tui to ask, who advised that there are no upgrades available (July 27) and to contact the hotel, which I did, they advised Tui have plenty of upgrade options and insist I upgrade through them!! Not much confidencene in yourselves or the hotel as honestly do not know what the issue is!!!

4 August 2026
Rated 5 out of 5 stars

Marella Explorer 2

Once landed at Palma we got our transfer to the boat. There we checked in and about 90 minutes after arriving in Majorca we were onboard having a drink. The Captain Richard was brilliant so friendly and welcoming. We had our Celebration of Vows with him a few days later and it a wonderful experience for our 25th Silver wedding anniversary. The staff onboard are so friendly and helpful. The meals were lovely with so much choice even with my fish/seafood allergy and my wife's gluten intolerance there was always something to have. The ports of call were great and we saw so many lovely places and we will be returning to at least one of them again to have a week there. That was Malta. We have done 2 Marella cruises and they are really wonderful so we have just booked another 14 day cruise for 2028.

28 April 2026
Rated 1 out of 5 stars

Poor Customer Services

Contacted customer services after our return night flight from Cyprus had no heating so we had to suffer severe cold for over 5 hours. Customer services were not interested.

28 July 2026
Rated 3 out of 5 stars

Customer Service problems

I had the need to phone about my upcoming cruise I phoned the number on the Manage my Booking page and was transferred several times to different departments who weren’t very helpful , finally got through to Katy who was most helpful .

28 July 2026
Rated 3 out of 5 stars

Not sure how I can review my experience…

Not sure how I can review my experience with TUI as I have not been informed of any problems (which I am sure there are judging by the negative comments ) of cancelling the river cruise holiday booked I am sure they will leave it until the last minute. Still deliberating whether to cancel

28 July 2026

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