TUI Reviews 

197,715
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. #102 of 143 best companies in Tour operator
  2. #5 of 8 best companies in Airline
  3. #4 of 7 best companies in Cruise line company
  4. #149 of 203 best companies in Travel agent

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198k reviews

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4.6

All reviews

(197,715)

43,223 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Holiday did not meet expectations and the after service is worse. Spoke to 2 different people and they just read from a script. Once that have your money they don’t care about your experience or value for money. Won’t be using them again

13 July 2026
Unprompted review
Rated 2 out of 5 stars

Was sent a hundred pound voucher and…

Was sent a hundred pound voucher and read it correctly and it was fir use with my purchase ,but it would not except it .I even phoned customer service who were no help ,so I lost out .Iam a very good customer and was not pleased

4 August 2026
Rated 5 out of 5 stars

Trip to Fuengerola at the Globales…

Trip to Fuengerola at the Globales Gardenia hotel, what a fantastic holiday from start to finish all the travel and organisation of the Holiday went to plan, the hotel was excellent as were the TUI reps , we had a fantastic time and would recommend TUI and the hotel

25 July 2026
Unprompted review
Rated 5 out of 5 stars

fantastic time

A fantastic holiday in turkey, the hotel TUI Blue Tropical was amazing. The staff could not do enough for everybody the chefs and the service staff work incredibly hard there. The Food offering is amazing so much to choose from the display of the food was fantastic. I love the kids corner there my son did like that too although he did like the adult buffet too, especially the desserts. the Lady making the pancakes throughout the day tasted amazing could not get enough defiantly my sons fav, the cleanness of the hotel and the housekeepers are such a fantastic job and the little treats throughout the time of making swans and hearts little things like that just made it feel a little bit special, but yes, everyone was so friendly fantastic hotel would definitely recommend and would love to come back again.

26 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service at my highstreet branch. Very helpful staff and I didn't feel hurried or up-sold in any way. I made 2 long appointments and both went well. The emails were clear and helpful. The holiday itself, ran smoothly and to plan. The app was useful and easy to use.

19 March 2026
Rated 3 out of 5 stars

Charges for Alcohol free beer is wrong on so many levels!!

Being charged for Alcohol free beer at an all inclusive resort is an outdated process and needs an urgent review. The hotel itself was excellent but let down by this outdated policy. I had to argue that this was not how All inclusive should be done and is not a problem at other all inclusive resorts have visited. I was eventually given complimentary alcohol free beers but had to constantly remind bar staff of this every time I ordered one. I was also told that the room mini bar would be stocked with alcohol free beer but this only happened on the 2nd and 3rd day of my holiday! I could have challenged this but by then had lost faith in getting a positive response. An outdated policy which really did bring down what should have been a very positive experience!!!

26 July 2026
Unprompted review

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