Vitality Reviews 

67,592
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. #21 of 28 best companies in Health insurance agency
  2. #50 of 54 best companies in Life Insurance Agency
  3. #3 of 3 best companies in Doctor referral service
  4. #24 of 43 best companies in Wellness Programme

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68k reviews

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Asks customers to review

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4.5

All reviews

(67,592)

11,101 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really helpful team!

Really helpful team who ensured I was set up properly in their app, and knew hot to maximise the benefits of being a member (activity points etc).

I particularly appreciated the call today to make sure I was happy and knew where to find everything!

14 August 2026
Rated 5 out of 5 stars

So helpful

Friendly, patient and helpful! As someone who’s new to making health claims, my anxiety has been alleviated. All my questions have been answered (so far) and I have no qualms about calling again if I need anything further. Hold times aren’t too long either!

14 August 2026
Rated 5 out of 5 stars

Got hit with a surprise charge from the…

Got hit with a surprise charge from the hospital that wasn't covered by the initial plan, and amazingly Vitality were able to help me through it and figure out a solution with me. Kelly helped me through this tricky situation and managed to resolve it so I'm very thankful!

14 August 2026
Rated 5 out of 5 stars

Always quick to answer calls and help…

Always quick to answer calls and help talk through anything you don't understand or need help with. Customer service is excellent! The app could do with some tweaking to make it more user friendly but other than that really happy with the service.

14 August 2026
Rated 5 out of 5 stars

I can’t recommend Tom highly enough

I can’t recommend Tom highly enough. I’d spoken to several people about private healthcare but had never felt confident enough to go ahead until speaking with him.

Tom was incredibly knowledgeable, understanding and helpful, and genuinely took the time to make sure I understood exactly what I was getting and what I would be covered for. I never felt rushed or pressured, and the customer service was exceptional from start to finish.

Thanks to Tom, I finally felt confident enough to take out a policy, and I’m now recommending him to everyone! An absolute credit to Vitality.

5 August 2026
Unprompted review
Rated 5 out of 5 stars

Wuery

The lovely call handler Melissa was very helpful, she listened to my questions and answered fully. She was very friendly and made me feel at ease.

14 August 2026
Rated 2 out of 5 stars

A very poor service

A very poor service, everything is slow and complicated, I haven't found one thing to be straight forward. Payment to providers is slow and I am aske to pay when not required, due to Vitality telling them I am liable to make payment. I find the service slow and poor.

14 August 2026
Rated 3 out of 5 stars

Smart Phone

Smart Phone: I dont have a smart phone and done want one however to progress and get rewards / perks with you I need one. I swim regularly 2 x a week and cover approx 2-3km each time. I have no way of recording this apart from wearing a watch and therefore feel I am overlooked and in the minority

27 May 2026
Rated 5 out of 5 stars

Very helpful

Friendly, helpful and efficient. Dealt with my query and then took it further than I was expecting.

14 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive feedback. We are so pleased to hear that our team was friendly, helpful, and efficient, and that we exceeded your expectations. - Lisa

Rated 5 out of 5 stars

Sophie is very helpful and answered all…

Sophie is very helpful and answered all my questions

14 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're delighted to hear that our team member was very helpful and answered all your questions. We appreciate your feedback.- Lisa

Rated 5 out of 5 stars

Active listening

I disagreed with Emmanuel on how to move forward with my claim and he actively listened and spoke with a manager for advice, and together we found the solution

14 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member actively listened and collaborated to find a solution for your claim. It's great that we could assist you effectively.- Lisa

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