Florence London UK Reviews 

120
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning jewellery collections and the exceptionally helpful customer service team that resolves inquiries promptly. Many buyers highlight the smooth ordering process and the ability to speak directly with staff for customized requests. A few other people also felt that the personalized engraving options and gorgeous packaging made these items wonderful gifts for special occasions. Consumers consistently note that the pieces are crafted with high quality materials and remain durable during everyday wear without tarnishing. Reviewers express a strong desire to return for future purchases due to the overall satisfaction.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing overwhelming satisfaction with the gorgeous... See more

Quality

Users describe positive interactions with quality, consistently praising the beautiful and exquisitely... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting quick problem-solving... See more

Service

People report positive experiences with service, frequently highlighting quick query responses and helpful... See more

Order

Reviewers mention positive feedback about order experiences, highlighting that the process is straightforward... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Lovely jewellery and so beautiful gift boxed, very personal service. I just love all the pieces I've bought for myself and as gifts. Will definitely be buying christmas gifts this year. High recomme... See more

Company replied

Rated 5 out of 5 stars

Lucy was such an amazing help! I originally contacted Florence London through Etsy for a personalised bracelet as a gift. The response was really quick, and even over the weekend! Lucy guided me towar... See more

Company replied

Rated 5 out of 5 stars

Molly was so helpful, she went above & beyond. My daughters gifted me a bracelet for Christmas which I sadly lost. Not wanting to admit it, I searched the web & found Florence, London. I emailed them... See more

Company replied

Rated 5 out of 5 stars

I’ve ordered jewellery from here multiple times and been gifted jewellery from here too. I wear every piece literally every day, I don’t even take them off to shower and they don’t tarnish at all. The... See more

Company replied


Company details

  1. Jewellery shop

Written by the company

Florence London Jewellery is a British brand based in the UK founded in 2017 by Rosie Florence. Our small team make personalised engraved and enamel jewellery, making perfect gifts for men, women and children. We serve customers through our website and pop up at shows and events across the UK such as Spirit Of Christmas, offices in central London and Badminton Horse Trials.


Contact info

4.8

Excellent

TrustScore 5 out of 5

120 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(120)

31 reviews in the last 12 months

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Rated 3 out of 5 stars

Nice company… until there is a quality issue

I have brought several pieces of jewellery from Florence London all have been fine until I purchased a signature necklace. Two of the letters tarnished I contacted the company and they said they changed the size of letters so they couldn’t replace them. Then two other letters actually fell off of the necklace and I contacted them again and they said to send the necklace back. They replaced the letters that had fallen off so they obviously have that size lettering still so they could have replaced the tarnished ones but they didn’t. I was accused of bullying when I tried to express I wasn’t happy with the quality of the necklace. This company is very helpful when trying to sell but unfortunately extremely unhelpful when there is a problem.

7 July 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hello, I am so sorry to hear that you were not happy with your repair experience with your necklace. If a piece of jewellery is repairable, we will always repair it and bring it up to standard for free. Please feel free to send us all of your previous correspondence information to hello@florence-london.com and we will investigate as a matter of urgency. Team FL x

Rated 5 out of 5 stars

Great experience always from ordering…

Great experience always from ordering my daughter’s first pair of earrings, letters of course:)) to the stunning bangles! Excellent service, highly recommended!

11 December 2024
Unprompted review
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Reply from Florence London UK

Thank you so much Anna! We are so grateful for this. Rosie x

Rated 5 out of 5 stars

Such a personal service!

I wanted a special item of jewellery which I could were every day to represent my two children. I came across Florence London at a Christmas fair and took a leaflet home.

After lots of scrolling (I wanted it all) i decided on a bangle which looked great for everyday wear but still special. I was a little unsure on the specific of the engraving but I sent a quick Instagram message and they came back with really helpful videos and pictures which they took just for me.

The bangle arrived and it is so perfect! Can’t wait to add more of their jewellery to my collection.

18 December 2024
Unprompted review
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Reply from Florence London UK

Dear Helen, thank you so much for your kind review. We are so happy that you love your bangle! We hope that you have a super 2025 and are here to help you with any jewellery needs you may have. Best wishes, Rosie

Rated 2 out of 5 stars

Ordered a child’s personalised bangle

Ordered a child’s personalised bangle -

Pros - fast delivery, came in nice packaging.

Cons- the personalisation did not come as expected or as advertised. It was so small you couldn’t really see it on the bangle and it had huge gaps between the lettering which the one advertised didn’t have. You have to order from the company without actually knowing what the item looks like and then you can’t return it when it comes not as advertised.

Spoke to customer services who did reply quickly but wasn’t happy with the outcome. They advised me to purchase a new bracelet from them at a discounted rate however that would mean I’d be paying over £60 for a bracelet.

Regarding the sizing, advertised from 2 years plus. This falls straight off my two and a half year old. I’d say more 4+ however every child is different.

18 October 2024
Unprompted review
Rated 3 out of 5 stars

I purchase a necklace that was…

I purchase a necklace that was personalised. Was advertised as silver. Unfortunately I had a reaction to the chain and have been unable to wear. In all fairness I reached out to the company through their WhatsApp and had a fast response. I’ve never had a reaction to any jewellery previously. They have given me a partial refund which I think I think is acceptable given the item was personalised. I was impressed by their fast response.

8 October 2024
Unprompted review
Rated 5 out of 5 stars

Beautiful gift

My husband bought me this beautifully packaged, signature coloured bangle with my daughters DOB engraved with roman numerals...absolutely love it! I wear it most days, even in the shower, and its still in pristine condition. Its my most treasured piece of jewellery.

4 April 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Susan, thank you for being kind enough to come and leave us a review. We were so happy to make your bangle with such a sentimental date on it. You're right, you can wear them in the shower! Really glad you're enjoying it. Best wishes, Rosie

Rated 1 out of 5 stars

I still have not received my order…

I still have not received my order which was placed in august. Now worried this is not a true website

27 August 2024
Unprompted review
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Reply from Florence London UK

Hello, we don't believe that you have the correct company. Are you looking for 'Florenza London'? Sorry, we are not them. Please contact them directly. We are a British company called Florence London. Best wishes, Rosie

Rated 5 out of 5 stars

This company is special

This company is special! The jewellery is stunning and beautifully made, and the customer service is next level. I love!

5 September 2024
Unprompted review
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Reply from Florence London UK

Dear Lucy, thank you so much for taking the time to write about us, we're so pleased that you love your new jewellery. Best wishes, Rosie x

Rated 5 out of 5 stars

Amazing all across the board

Amazing all across the board. Got my cuff bracelet just right. Quick delivery and they wrote my name on their card. Thank you so much guys ❤️

29 August 2024
Unprompted review
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Reply from Florence London UK

Dear Ogochu, thank you for being so kind as to leave us this lovely review. We very much enjoyed making your bracelet for you and are so pleased that you love it too. Best wishes, Rosie Florence

Rated 5 out of 5 stars

Anniversary bangle

Bought a Lovely anniversary bangle for my wife. Florence refunded me 10% discount code as I didn't have the code when I purchased. Very good communication with Tilly who let me know when dispatched. Very good delivery time.

21 August 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Gareth, thank you so much for choosing to create your wife's special bangle with us, we felt honoured to make it for you. Thank you for kindly leaving us a review! Best wishes, Rosie Florence

Rated 5 out of 5 stars

Stunning, elegant - simply beautiful!

My husband purchased the Hinge Signature Bangle as a wedding anniversary present for me. There is only one word to describe it - STUNNING! My daughter's name is set into the enamel; her date of birth, weight and time engraved on the inside. It is the most beautiful keepsake I could ask for. Thank you for making such a beautiful bracelet. I cannot wait to order more gifts for family and friends x

1 August 2024
Unprompted review
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Reply from Florence London UK

Dear Ashley, thank you for so kindly leaving us this review, we are so thrilled that you love your wedding gift. Please do get in touch if we can help with gifts in the future. Best wishes, Rosie Florence

Rated 5 out of 5 stars

I purchased 6 engraved bracelets for my…

I purchased 6 engraved bracelets for my grooms team when asking them to be a part of my big day. Obviously quite a big deal for me. I made an error with my basket and some of the engraving, I got in touch via WhatsApp and email and was met with a swift response, asking what I wanted exactly and it would be sorted. I was under time pressure and was reassured that I would receive the gifts before the required date.
2 days after placing my order I received 6 perfect bracelets, overwhelmed at the quality especially at the price that I paid. That’s including the time it took for them to get back to me and sort my problem out. Outstanding service.

I’m usually not the type to make a review, but the whole process from start to finish was nothing short of exceptional. The communication when I was extremely stressed out about my own error + the end product was more than I could have asked for.

I believe I was in contact with one of the owners of the company who was extremely helpful and clearly has put a lot of work in to get where she is.

I will most certainly be back for more gifts for friends and family!

24 July 2024
Unprompted review
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Reply from Florence London UK

Dear Nitesh, your bracelets were such fun to make! We all loved seeing them as a group together. Thank you for trusting us with such special gifts and thank you very much for taking time to leave this review, we really appreciate it! Best wishes, Rosie Florence

Rated 5 out of 5 stars

Beautiful jewellery and fantastic customer care

Thank you so much, absolutely love my new pendant! Customer service absolutely fantastic. I could not be more delighted with such a beautiful and personal piece. Highly recommend!

18 July 2024
Unprompted review
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Reply from Florence London UK

Thank you so much Alex, this means a lot to me! We loved making this pendant for you and hope that you will enjoy it for many years to come. Best wishes, Rosie Florence x

Rated 5 out of 5 stars

Purchased 3 Lovely engraved necklaces…

Purchased 3 Lovely engraved necklaces as gifts. Very quick delivery and nicely presented box with ribbon. Contacted Customer Service for a query and they replied very quicky. Would happily recommend.

3 July 2024
Unprompted review
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Reply from Florence London UK

Thank you so much, Marion for taking the time to write about your necklaces. I loved making them for you! Best wishes, Rosie Florence x

Rated 5 out of 5 stars

Child's engraved bangle

Purchased an engraved child's bangle. Very happy with it. Fantastic communication from the Florence-London team.
Absolutely love the purchase and very appreciative of the outstanding customer service from company. Highly recommended!

3 July 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Piraveena, it was such a pleasure taking to you on the phone. Thank you for taking the time to write a lovely review! Do stay in touch. Best wishes, Rosie Florence x

Rated 5 out of 5 stars

Highly Recommend Florence

Got a personalised bangle from Florence and it was just a lovely item. Brilliant customer service from start to finish. 👍🏼👍🏼👍🏼👍🏼👍🏼

15 June 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Thank you, Paul! Loved making this bangle for you! Best wishes, Rosie Florence x

Rated 5 out of 5 stars

Excellent quality and service!

Wow! I just received my order of gifts for upcoming birthdays and I was pretty taken aback by the quality of the jewellery, which is outstanding. Everything is superb from the jewellery itself to the packaging and care instructions. Delivery was very speedy (2 days from ordering) and the team were brilliant in helping me choose what to order for some very picky friends birthdays.

4 June 2024
Unprompted review
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Reply from Florence London UK

Thank you so much for trusting us with these special gifts, Olie! Do stay in touch. Best wishes, Rosie Florence x

Rated 1 out of 5 stars

Avoid…shocking quality

Avoid…shocking quality, snapped within weeks.

Really disappointing when you purchase a gold chain and within 4 weeks it isn’t gold anymore, and the neckless has snapped.

I didn’t think anything could be worse than the quality of the neckless, but I was wrong… their customer support is shocking.

22 May 2024
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Joe, I am so sorry but I cannot see any orders under your name from our brand. If we are the brand who you purchased from, please send in your order number to hello@florence-london.com and we will get everything settled for you. Best wishes, Florence London

Rated 1 out of 5 stars

Horrendous customer service and…

Horrendous customer service and terrible quality

Bought a gold initial necklace from Florence London and within 4 weeks the clasp has broken and the gold has already worn off. The customer service claims this is all wear and tear and will not offer a return and refund. Terrible quality - do not waste your time or money!

14 May 2024
Unprompted review
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Reply from Florence London UK

Dear Ella, we are so sorry to hear about this strange experience. Certainly not what we are aiming for! I do believe a replacement was immediately offered. Best wishes, Rosie Florence

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