Jamie kay Reviews 

1,250
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 168 reviews, reviewers overwhelmingly had a great experience with this company. Parents often mention that the clothing features gorgeous prints, vibrant colors, and wonderful attention to detail that make dressing children fun. Shoppers frequently state that the fabrics feel exceptionally soft, breathable, and durable enough to be passed down to younger family members. Consumers note that the online staff and in-store team provide fantastic assistance, answering questions quickly and resolving order mix-ups with impressive speed. Some reviewers were not happy with the product quality, noting that certain garments felt much thinner than expected, lacked softness, or developed unexpected flaws. A few other people also felt that customer support lacked empathy and failed to handle specific complaints satisfactorily.

What people talk about most

Product

Consumers find product to be positive, highlighting the gorgeous prints, classic styles, and attention to... See more

Quality

Reviewers highlight positive aspects of quality, praising the beautiful designs, soft fabrics, and durable... See more

Customer service

People report positive experiences with customer service, noting that support teams are consistently kind,... See more

Response time

Users describe positive interactions with response times, consistently highlighting fast and prompt replies... See more

Staff

Customers had positive experiences with staff, describing them as friendly, prompt, and professional.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been a regular customer for almost 2 years now. It’s an addiction that I love! The quality, designs, variety and colours are the most beautiful! Kids look amazing in JK and as a mom I’m just gr... See more

Company replied

Rated 5 out of 5 stars

Beautiful, high quality kids clothing. Great reward programs, sales and well priced basics to compliment the more expensive items. I've purchased many items over a few years and only one item had a mi... See more

Company replied

Rated 5 out of 5 stars

Jamie Kay is my go to for beautifully made, designed and diverse pieces for my two daughters and son. I have been buying their clothing items for years now and people always comment on the gorgeous pr... See more

Company replied

Rated 5 out of 5 stars

I’ve always loved Jamie Kay clothing, so I was very excited to visit their Auckland sample sale. Unfortunately, I noticed an issue with one of the items I purchased after washing it according to... See more


Company details

  1. Children's clothes shop

Written by the company

Beautiful colours, delicate prints, crafted from the softest highest quality fibres in the world. www.jamiekay.co.nz


Contact info

4.8

Excellent

TrustScore 5 out of 5

1k reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(1,250)

165 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Happy Gigi

Always reliable. So easy for a Gigi to buy beautiful clothes for her grandies xx

17 April 2026
Jamie kay logo

Reply from Jamie kay

Option 3 (polished but still heartfelt):
So happy to hear this — thank you for trusting us for such special gifts for your grandies 🤍

Rated 5 out of 5 stars

Great quality clothing for kids

Great quality clothing for kids, with a added bonus of professional + friendly customer care!

21 April 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for your kind words 🤍 We’re delighted you love the quality of our clothing and had a great experience with our customer service team!

Rated 5 out of 5 stars

Quality top notch

Been with Jamie Kay for so long now.. never disappoint. The quality of the clothing is absolutely good!! The only thing that make me side soon my children will outgrow Jamie Kay as they are getting older each year.. I have so many Jamie Kay clothing since they were babies!!

1 April 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing this — we’ve loved being part of your Jamie Kay journey over the years 🤍
It means a lot to hear that the quality has always hit the mark and that our pieces have been with your little ones since they were babies. Watching them grow is such a special thing! Thanks for all the love and support — it truly means everything to us

Rated 5 out of 5 stars

Amazing customer service and the most…

Amazing customer service and the most beautiful product

10 April 2026
Unprompted review
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Reply from Jamie kay

Thank you for taking the time to share this feedback. We’re thrilled to hear you loved the product and experienced great customer service—your support means so much to us.

Rated 5 out of 5 stars

Beautiful Clothes, Great Company

Beautiful, high quality kids clothing. Great reward programs, sales and well priced basics to compliment the more expensive items. I've purchased many items over a few years and only one item had a minor fault, the customer care team responded in less than 24 hours with a free replacement already on its way to me. All of our other items have lasted so well and been passed along to younger cousins where they continue to last well and look gorgeous.

8 April 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for your lovely feedback. We’re thrilled to hear you’ve loved the quality, value, and longevity of our pieces, and that they’ve continued to be enjoyed by others. We’re also glad our Customer Care team could help quickly when needed — thanks so much for your continued support.

Rated 5 out of 5 stars

Always loved JamieKay

Always loved JamieKay for their very sweet outfits. Their customer service is responsive, considerate and next level!

8 April 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for your kind words. We’re thrilled you love our sweet styles, and it means a lot to hear that our Customer Care team made such a positive impression.

Rated 5 out of 5 stars

This brand is beautiful

This brand is beautiful, it’s such an amazing balance of soft and fun , the customer service is out the gate, th quality is the best iv ever bought, the loyalty program is a game changer . It’s the brand I buy every season, they do great sales that make it financially more affordable .

9 April 2026
Unprompted review
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Reply from Jamie kay

Thank you for your lovely feedback — we’re so happy you love the quality, loyalty program, and our Customer Care. Your continued support means so much to us.

Rated 5 out of 5 stars

I have been shopping with Jamie k for a…

I have been shopping with Jamie k for a total of almost 7 years. The quality of this brand is just unmatched. The beautiful clothes. The attention to detail is truly amazing and something you'll never find in another brand. Customer service is always above and beyond. Each drop is absolutely breathtaking. I don't look forward to the day that my little girl outgrows this brand. My fingers are crossed that they continue to extend sizing to bigger kids so that my little girl can continue to wear this lovely brand

7 April 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for this truly heartfelt review and for being part of the Jamie Kay journey for almost seven years 🤍
It means the world to hear how much you value the quality, details, and care that go into each piece—we pour so much love into our designs, and knowing it’s felt by families like yours is incredibly special.
We’re especially grateful for your kind words about our customer service, and we completely understand hoping your little one never outgrows Jamie Kay. Expanding sizing is something we’re always listening closely to our customers about, and feedback like yours genuinely helps guide future decisions.
Thank you again for your continued support and for being such a treasured part of our community

Rated 5 out of 5 stars

Good customer service

Good customer service, anytime I have a problem with a product they’ve always resolved it. Product quality is amazing and fast shipping!

1 April 2026
Unprompted review
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Reply from Jamie kay

We’re so pleased to hear you’ve had great experiences with our customer service and you’re loving the quality of our pieces and fast delivery. We truly appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

Beautiful Quality

Good sale and beautiful quality items was able to get many things for new Bub also love the snuggle bunny!

18 March 2026
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Reply from Jamie kay

Thank you for your gorgeous feedback! It’s wonderful to hear you found lots of special pieces for your new little one, and that you’re loving the Snuggle Bunny.

Rated 5 out of 5 stars

Always good quality and fair prices

Always good quality and fair prices. Amazing sales and customer service

Had nothing but good experiences

27 March 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for your wonderful feedback! We’re delighted to hear you’ve consistently had great experiences with our quality, pricing, and customer service—it truly means a lot.

Rated 5 out of 5 stars

I placed an accidental order…

I placed an accidental order and they canceled my order no problem

22 March 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for your review! We're glad we could quickly help with cancelling your accidental order. If you ever need anything else, we're always here to help.

Rated 5 out of 5 stars

The clothing quality is insane

The clothing quality is insane, worth every penny! We were missing a cardigan from our order but once I sent a quick email to customer service, a package with the cardigan was on the way within 12 hours of sending the email! Very impressed & will definitely be purchasing again in the future! Thanks :)

22 March 2026
Unprompted review
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Reply from Jamie kay

Thank you for taking the time to share your experience. We're so pleased to hear you’re loving the quality of our clothing, and we're glad our team could resolve the missing cardigan swiftly. We truly appreciate your support.

Rated 5 out of 5 stars

Clothes are amazing material

Clothes are amazing material, it is daily wear for my girls. Love it all. Postage is fast and effective giving me notifications. Thank you Jamie Kay 🥰

15 February 2026
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Reply from Jamie kay

Thank you for your beautiful feedback! We’re delighted to hear your girls wear our clothing every day and that you’re loving the quality. We’re also glad the fast shipping and notifications have been helpful. We really appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

A truly elite clothing brand..

I have been buying my daughters' clothing from Jamie Kay for years now (since 2020) and they have only continued to exceed my expectations in quality and diversity of their clothing lines. The clothing itself is gorgeous quality and timeless! The styles of each piece are just so stunning, I constantly get remarks about how beautiful the kids clothing and accessories are. JK also has excellent customer service and are so obvious in that they truly care about their customers. This is shown in how they support customer queries/issues, as well as the incredible rewards system and sales that they offer. By far, my favourite clothing brand that I continue to buy from regularly. Thank you JK xx

20 March 2026
Unprompted review
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Reply from Jamie kay

We are truly honoured to have been a part of your daughters’ wardrobes since 2020. Knowing that our pieces continue to exceed your expectations in both quality and design means the world to us.

Thank you for your loyalty, your kindness, and for choosing Jamie Kay over the years. We’re so grateful to have you as part of our JK family, and we look forward to creating many more pieces your family

Rated 5 out of 5 stars

High Quality Clothing & Customer Service

High quality clothing that is both timeless and lasting! Excellent customer service and a company that truly cares about their customers. Our favorite clothing brand!

18 March 2026
Unprompted review
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Reply from Jamie kay

Thank you very much for your thoughtful review. We are delighted to hear that you value the timeless quality and durability of our clothing. We sincerely appreciate your support and are honoured to be your preferred clothing brand.

Rated 5 out of 5 stars

Jamie Kay thank you for your…

Jamie Kay thank you for your outstanding service.
I placed a last minute order and needed it urgently. I emailed the customer service and they send the order really quickly.
I was amazed by the customer service as it’s very hard to find these days . Thank you to the Jamie Kay team .

18 March 2026
Unprompted review
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Reply from Jamie kay

We’re so pleased we could get your order out quickly for you, especially when you needed it urgently. Our team always aims to go the extra mile, so hearing that you felt supported truly means a lot.
Thank you for taking the time to share your kind words – we’ll be sure to pass this on to the team.
We appreciate you and hope to assist you again soon!

Rated 2 out of 5 stars

Used to love it, but quality isn’t the same anymore

I’ve been buying from Jamie Kay since 2018, and it used to be one of my absolute favourite brands for kids’ clothing. The fabric quality was amazing back then — thick, super soft, and really durable. Most pieces lasted a long time (as long as the kids didn’t outgrow them first).

Unfortunately, I’ve noticed a significant decline in quality more recently. The newer items, especially leggings and tops, feel much thinner than before and tend to develop holes quite easily with normal wear. It’s quite disappointing compared to how well the older pieces held up.

Another thing I’ve started to notice is a strong chemical smell when opening new packages, which I never experienced with their earlier collections.

I still love their designs, but the drop in fabric quality and overall durability has made me hesitate to keep purchasing as frequently as I used to.

18 March 2026
Unprompted review
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Reply from Jamie kay

Thank you so much for taking the time to share your feedback, and for being part of our community since 2018 — we truly appreciate your long‑standing support.

We’re really sorry to hear that some of your more recent pieces haven’t felt as durable as the earlier collections. This certainly isn’t the experience we want for our customers. Our team is continuously reviewing fabric weights, blends, and construction to ensure our garments meet the high standard you’ve known and loved, so your comments are incredibly valuable and will be passed directly to our production team.

Regarding the smell you’ve noticed when opening new packages — we completely understand how off‑putting that can be. This scent actually comes from our compostable corn‑starch bags,. These eco‑friendly bags can occasionally have a stronger natural odour, especially when freshly packaged, but it does dissipate quickly once opened.

Please be sure to reach out to our team: orders@jamiekay.co.nz so that we can assist with any concerns.

The JK team

Rated 5 out of 5 stars

Fantastic company to deal with

Fantastic company to deal with. Very responsive and understanding. Great quality products and super fast shipping. Thank you

18 March 2026
Unprompted review
Jamie kay logo

Reply from Jamie kay

We’re delighted to hear that you had such a positive experience with our team. Being responsive, understanding, and ensuring fast shipping are all things we work hard to deliver — so it truly means a lot to know this shone through for you.
We’re also so glad you’re loving the quality of our products.
Thank you again for your kind words and for choosing Jamie Kay!

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