I cannot thank Ralph and Sam enough for their support throughout my buying journey. They helped to kit me out and advised based on my level of experience. They were both very patient and was an absolu... See more
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First visit to an actual Sigma Sport store in person. I've bought a bit of stuff online over the years but today I used the collection service at Letchworth and also had a browse of the store itself... See more
Excellent customer service from Kristina and the team. Provided options on the bikes I was interested in. When bike ordered and a few delays with suppliers etc the communication was excellent. Made a... See more
The best bike shop I have encountered in 45+ years of adult cycling. Friendly, knowledgeable cycling people who go the extra mile to assist and inform regarding equipment and accessory choices. A big... See more
Company details
- #23 of 98 best companies in Bicycle Shop
- #15 of 64 best companies in Bike accessories store
- #14 of 41 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Brilliant service online and instore
Brilliant service online and instore - cannot fault. Alex at the Letchworth store was brilliant.
I cannot thank Ralph and Sam enough…
I cannot thank Ralph and Sam enough for their support throughout my buying journey. They helped to kit me out and advised based on my level of experience. They were both very patient and was an absolute pleasure to shop at Sigma.
Super fast service
I ordered my item at the weekend and it was ready to collect on the Monday
Really helpful staff
Really helpful staff. Robin took a lot of time to go through everything with me and options available on my purchase.
Excellent customer service from…
Excellent customer service from Kristina and the team. Provided options on the bikes I was interested in. When bike ordered and a few delays with suppliers etc the communication was excellent. Made a few modifications to the original bike specification and Sigma assisted in the mods and also were decent with the pricing etc. Never felt pressure and will continue to use Sigma in Letchworth even though it is an hours drive away.
Usual great service
Great experience buying my Cervelo from Sigma.
You flexed your diary to fit me in.
You did not put pressure on to buy a bike.
You let me take as long as I needed.
You had coffee on hand.
I was able to have the bike checked and ready to go there and then.
You gave me a torque wrench for free.
The shop had all the brands I might have considered and a very helpful layout.
The shop was interesting rather than the dull Trek or Specialised concept stores.
First visit to an actual Sigma Sport…
First visit to an actual Sigma Sport store in person. I've bought a bit of stuff online over the years but today I used the collection service at Letchworth and also had a browse of the store itself. Robin and the team were very welcoming and helpful.
Recommended for high quality bikes, gear and clothing. Good location and free parking too.
Very helpful and friendly staff and…
Very helpful and friendly staff and order was in store next day for collection.
Excellent service
Excellent advice, guidance and service from Leon. I’ve got exactly the bike I wanted at a competitive price.
Alex was brilliant
Alex was brilliant
So helpful layed back attitude
Knowlageble
Listened
The way he dealt with myself could have been a trainning video for other bike shops
Of course i reccomend him
Thanks
Dem
Letchworth branch was excellent
Kristina at Letchworth put up with me for a 10 month wait on a Cervelo frame. With all my questions answered and even chasing Cervelo for a delivery date; the experience was easy and I always felt in the loop.
Top people, quality gear.
The best bike shop I have encountered in 45+ years of adult cycling. Friendly, knowledgeable cycling people who go the extra mile to assist and inform regarding equipment and accessory choices. A big thanks to Carolyn at Sigma in Letchworth.
Eban and the lads in the workshop…
Eban and the lads in the workshop helped me out big time with a warranty issue on my groupset. Although Sigma hadn’t supplied my bike, they still dealt with my warranty claim very happily, and resolved the issue with SRAM. Excellent service, thank you.
Fast efficient service great price
Fast efficient service great price
Telephone call to the Letchworth store to confirm that I was buying the correct integrated handlebar set spoke to Sam most helpful and knowledgeable so I ordered online
Bike Fit
Very friendly, professional people (Wei and Carolyn). I enjoyed the experience of the Bike Fit and learnt many things. I feel confident this will improve my cycling effectiveness and enjoyment.
Helpful advice and guidance
Helpful advice and guidance. Competitive pricing.
"Seamlessly Efficient Click & Collect for Dura-Ace Pedals"
I recently placed a click and collect order online, and I was very impressed with how smoothly everything went. My order was ready for collection within an hour, which was quicker than I expected. When I arrived to pick it up, the process was straightforward and hassle-free. The staff were efficient, and I left feeling very satisfied with the overall service. A reliable and convenient experience!
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