Great customer service, communications, pricing and all round service. I live 40 mins from the Letchworth branch but will go as the advice on products, maintenance on bikes and general advice is rea... See more
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Being mentally ill severe mental anxiety they were very helpful, kind and patient with me! After messing up shoe sizes from online shop they kindly asked me in to check and size me up! Ended up with... See more
Following my conversations with the sigma sports team members I decided to purchase a new Specialize 3D saddle its early days but will give a review of the saddle soon The guys at the shop were gre... See more
I placed an order on line for collection at the Letchworth Branch. Ordering via mobile Web sight was straight forward and easy. Deliver to Branch was quicker than quoted. Staff in Letchworth were... See more
Company details
- #22 of 96 best companies in Bicycle Shop
- #14 of 61 best companies in Bike accessories store
- #14 of 40 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Helpful and friendly staff
The service received was brilliant
The service received was brilliant. The staff were helpful, welcoming and knowledgeable. Would thoroughly recommend a visit.
New bike purchase
After an initial enquiry an appointment was arranged which included sizing and test riding a recommended bike on a turbo.
Bike ordered and built, followed up with another appointment to collect
Thanks to Alex for his help and advice.
May use AI-assist with repliesRead more
Second time I got themWas not informed I had to wait until…
Was not informed I had to wait until the tyres I ordered had come from the main warehouse. They couldn’t give me any they had in the shop 🤷♂️

Reply from Sigma Sports - Letchworth
I had an excellent experience with the…
I had an excellent experience with the customer service at Sigma Sports. I needed to return and exchange a bike part that I had purchased last week, right before closing time, and the staff couldn’t have been more helpful. They handled everything professionally, were patient, and made the exchange process quick and hassle-free. Even though it was the end of the day, they took the time to ensure I got the correct part without making me feel rushed. Their outstanding customer service and professionalism really stood out. I highly recommend Sigma Sports to anyone looking for knowledgeable staff and a great shopping experience.
Kristina was extremely helpful in…
Kristina was extremely helpful in explaining and selecting ASSOS cycle shorts and later detailing differences between specialized roubaix and factor monza bikes.
Excellent performance by Sigma Sports
Excellent performance by Sigma Sports. I damaged my bike five days before going away on a cycling trip and needed to replace it very quickly. Alex found exactly the model I wanted and it was at the Letchworth store two days later and ready to collect the next day. Collection was very efficient with setup checked on static rollers and it felt right straight away when I got it home. Big thanks particularly to Alex but also Ralph and the others at Letchworth that I dealt with. Highly recommended!
Kind people, good job.
The people were professional. The advice was correct. The job executed perfectly.
Brilliant service online and instore
Brilliant service online and instore - cannot fault. Alex at the Letchworth store was brilliant.
I cannot thank Ralph and Sam enough…
I cannot thank Ralph and Sam enough for their support throughout my buying journey. They helped to kit me out and advised based on my level of experience. They were both very patient and was an absolute pleasure to shop at Sigma.
Super fast service
I ordered my item at the weekend and it was ready to collect on the Monday
Really helpful staff
Really helpful staff. Robin took a lot of time to go through everything with me and options available on my purchase.
Usual great service
Great experience buying my Cervelo from Sigma.
You flexed your diary to fit me in.
You did not put pressure on to buy a bike.
You let me take as long as I needed.
You had coffee on hand.
I was able to have the bike checked and ready to go there and then.
You gave me a torque wrench for free.
The shop had all the brands I might have considered and a very helpful layout.
The shop was interesting rather than the dull Trek or Specialised concept stores.
Very helpful and friendly staff and…
Very helpful and friendly staff and order was in store next day for collection.
Excellent service
Excellent advice, guidance and service from Leon. I’ve got exactly the bike I wanted at a competitive price.
Alex was brilliant
Alex was brilliant
So helpful layed back attitude
Knowlageble
Listened
The way he dealt with myself could have been a trainning video for other bike shops
Of course i reccomend him
Thanks
Dem
Letchworth branch was excellent
Kristina at Letchworth put up with me for a 10 month wait on a Cervelo frame. With all my questions answered and even chasing Cervelo for a delivery date; the experience was easy and I always felt in the loop.
Top people, quality gear.
The best bike shop I have encountered in 45+ years of adult cycling. Friendly, knowledgeable cycling people who go the extra mile to assist and inform regarding equipment and accessory choices. A big thanks to Carolyn at Sigma in Letchworth.
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