I placed an order on line for collection at the Letchworth Branch. Ordering via mobile Web sight was straight forward and easy. Deliver to Branch was quicker than quoted. Staff in Letchworth were... See more
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See what reviewers are saying
Following my conversations with the sigma sports team members I decided to purchase a new Specialize 3D saddle its early days but will give a review of the saddle soon The guys at the shop were gre... See more
Very simple to return and exchange some road cycling shoes that didnt fit that Id bought on line. Also picked up a couple of other items in store and had an opportunity to have a quick look at an amaz... See more
Genuinely the best service I have ever received, from the moment I placed my order online right up until I came in Kristina has been AMAZING. They were super helpful with absolutely everything I asked... See more
Company details
- #22 of 95 best companies in Bicycle Shop
- #14 of 59 best companies in Bike accessories store
- #14 of 39 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Excellent service, knowledgeable and helpful
Sam in the Letchworth store was very helpful with choosing my new saddle and with looking at different options for new bikes. He gave me lots of time and opportunity to ask questions and to try different geometry set ups so I can make an informed decision. I also didn't feel pressured to buy a bike immediately as he understood it's a big decision to make. The no pressure, helpful approach makes me far more likely to buy from Sigma Sports in the future although please open a store near Southampton!
I couldn't be happier with the service…
I couldn't be happier with the service I received for my S-Works build. Carolyn was extremely helpful, offering brilliant guidance on the build and keeping me updated every step of the way. Her communication was fantastic, making the entire experience smooth and seamless. Highly recommend!
Leon was excellent through my purchase…
Leon was excellent through my purchase answering all my questions promptly right through to the purchase
Expert knowledge
Expert knowledge. No pressure sales. Very approachable and friendly sales team. Ill be back!
May use AI-assist with repliesRead more
I did not expect that
I booked a tyre change a couple of days earlier however when I arrived at the store they seemed a little confused. Eventually I bought new tyres and paid for a tyre swap on my bike and told it was all done with no questions asked. I went for a bike ride 2 days later and 20mins in a 40k ride I realised the tyres were practically empty which left me frustrated. This ruined my ride. The store team were nice hence the 3 star but this little oversight has ruined my experience on this occasion. I would never go to a garage and change the tyre on my car and they wouldn’t put air in it so I expected that as a standard service here.

Reply from Sigma Sports - Letchworth
Sam was very helpful today
Sam was very helpful today, he could answer all my questions, to help me to decide which bicycle to purchase.
Great service thanks Eben!
Ralph was great
Ralph was great, contacting me before bike arrived, double checking sizing etc.
Great people at the letchworth store
Great people at the letchworth store, everyone is super attentive, i had a few mechanical problems which they helped me to fix … the only but is that i wish the bikes were a bit cheaper!
Outstanding service and support
In the process of buying a bike via my company bike to work scheme. The service I have had from Leon in the Letchworth branch has been nothing short of excellent. The bike fitting service was excellent and stopped me from making a mistake. They’ve switched kit over from my old bike without charging and been an endless source of advice. Top work fella!
Very knowledgeable and helpful
Sigma Sports are very knowledgeable and helpful, no hard sell and tailor their suggestions your needs. Would definitely recommend and will be using them again.
Went in for a replacement tyre
Went in for a replacement tyre - which was done promptly. However, there was a further problem when I drove away on my bike (my fault from when I got the puncture) I took the bike back and after a quick play around by the mechanic he fixed it - I would have never been able to fix it. Top service and will now be returning for any issues I have because of it 👌👌👌
Helpful and friendly staff
The service received was brilliant
The service received was brilliant. The staff were helpful, welcoming and knowledgeable. Would thoroughly recommend a visit.
New bike purchase
After an initial enquiry an appointment was arranged which included sizing and test riding a recommended bike on a turbo.
Bike ordered and built, followed up with another appointment to collect
Thanks to Alex for his help and advice.
Second time I got themWas not informed I had to wait until…
Was not informed I had to wait until the tyres I ordered had come from the main warehouse. They couldn’t give me any they had in the shop 🤷♂️

Reply from Sigma Sports - Letchworth
I had an excellent experience with the…
I had an excellent experience with the customer service at Sigma Sports. I needed to return and exchange a bike part that I had purchased last week, right before closing time, and the staff couldn’t have been more helpful. They handled everything professionally, were patient, and made the exchange process quick and hassle-free. Even though it was the end of the day, they took the time to ensure I got the correct part without making me feel rushed. Their outstanding customer service and professionalism really stood out. I highly recommend Sigma Sports to anyone looking for knowledgeable staff and a great shopping experience.
Kristina was extremely helpful in…
Kristina was extremely helpful in explaining and selecting ASSOS cycle shorts and later detailing differences between specialized roubaix and factor monza bikes.
Excellent performance by Sigma Sports
Excellent performance by Sigma Sports. I damaged my bike five days before going away on a cycling trip and needed to replace it very quickly. Alex found exactly the model I wanted and it was at the Letchworth store two days later and ready to collect the next day. Collection was very efficient with setup checked on static rollers and it felt right straight away when I got it home. Big thanks particularly to Alex but also Ralph and the others at Letchworth that I dealt with. Highly recommended!
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