Great customer service, communications, pricing and all round service. I live 40 mins from the Letchworth branch but will go as the advice on products, maintenance on bikes and general advice is rea... See more
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See what reviewers are saying
Following my conversations with the sigma sports team members I decided to purchase a new Specialize 3D saddle its early days but will give a review of the saddle soon The guys at the shop were gre... See more
Being mentally ill severe mental anxiety they were very helpful, kind and patient with me! After messing up shoe sizes from online shop they kindly asked me in to check and size me up! Ended up with... See more
I placed an order on line for collection at the Letchworth Branch. Ordering via mobile Web sight was straight forward and easy. Deliver to Branch was quicker than quoted. Staff in Letchworth were... See more
Company details
- #22 of 96 best companies in Bicycle Shop
- #14 of 61 best companies in Bike accessories store
- #14 of 39 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Reunited
Giant back after it's first service at Sigma Sports Letchworth (but still in the safe hands of Eben). Really appreciate him taking me through what's been done (and also for not judging me for taking my bike in in such a state of disrepair - thank you for making her as good as knew!).

Reply from Sigma Sports - Letchworth
Alex Walker was brilliant from start to…
Alex Walker was brilliant from start to finish in helping me source the right bike and accessories. His knowledge and enthusiasm surpassed my expectations. I have recommended family to Alex to help them with their next bike upgrade. Thanks again Alex

Reply from Sigma Sports - Letchworth
Sigma sports always provide a great…
Sigma sports always provide a great customer experience, regardless of what you are purchasing. Whether that’s measuring up for accurate frame size or sourcing non-stock items for finishing off your bike the way that works for you. I’ve been a customer for many years and will continue to recommend these guys. Special thanks to Alex in Letchworth for dealing with my impatience (nbd is always exciting).

Reply from Sigma Sports - Letchworth
Tyred of poor service? Choose Sigma Sports
I had a manufacturer defect in one of my almost new tyres during a ride 2 days before a cycling trip away. Nightmare. But… from an online customer services chat first thing the next day, to a phone call to the staff at Letchworth, the tyre was replaced with similar in stock (and fitted!) within a few hours. They even did a deal on the rear tyre to make them match. All sorted and back on the road. The staff were incredible, a good laugh and really wanted to help my situation to right the issue. I’ve ordered from sigma in the past and would choose to order from them as a priority in future based on this. Flawless. And thank you again.

Reply from Sigma Sports - Letchworth

Reply from Sigma Sports - Letchworth
Comms can be more proactive
Generally I'm quite pleased with Sigma Sports, but with the most recent order I have been left a little disappointed. Appreciate there were delays the order, which i understand, but there should have been proactive updating from their side and not having me chase.

Reply from Sigma Sports - Letchworth
Sunglasses
I wanted a pair of sports sunglasses and Caroline was very knowledgeable in advising me on the right pair for my purposes. I am very happy with my purchase and would definitely recommend Sigma Sports.

Reply from Sigma Sports - Letchworth
I had a problem with a bar bag I…
I had a problem with a bar bag I purchased 2 weeks ago and today was the first time I had had a chance to take it back.
I was not to sure if it was me or a fault with the bag as it won't stay attached to the bars. Kristina had a look and confirmed it was a fault with the bag and changed it for a different type. Nothing was an issue and she listened when I explained the problem before investigating the issue.
Great friendly service thank you.

Reply from Sigma Sports - Letchworth
Another first class experience at Sigma…
Another first class experience at Sigma sports.
Shout out to Carolyn and Alex who were super helpful as always with their professional, efficient advice . Thank you!

Reply from Sigma Sports - Letchworth
Fantastic bike shop 11/10
Brilliant service. Staff are super friendly and super helpful. All are experts in their field, and the shop has a huge array of bikes and equipment for cyclists and triathletes (nothing over sold). Also a large and well equipped servicing department at the rear of the shop. Car parking and bike parking around The back. Coffee machine is due if you need a caffeine boost 😆. Great value and I will definitely use Sigma Sport online and Letchworth Garden City again. 11/10

Reply from Sigma Sports - Letchworth
First class bike shop
First time we’ve been into the new shop and the team were outstanding.
So helpful and knowledgeable. Mended my son’s bike for him so he is super happy.
Thank you so much 😊

Reply from Sigma Sports - Letchworth
Truly Amazing Service and Expertise
Truly Amazing Service and Expertise
I had a fantastic experience! The level of knowledge about cycling shoes and proper fitting was truly impressive. Carolyn helped me throughout the entire process — she was incredibly helpful, patient, and knowledgeable. Everyone I interacted with was friendly and welcoming, making the whole experience even better. Highly recommend.

Reply from Sigma Sports - Letchworth
Amazing help
Amazing advice on deciding on and purchasing padded cycling shorts and which ones to try, as well as specifics on how to be sure my cycling body position and seat height is correct - highly recommend chatting to Carolyn about anything you're unsure of about cycling, whether it's exercise or road bike related, I went in a bit hesitant about what I needed and came out feeling much more confident on how to improve my technique as well as having a perfect pair of shorts too! :D

Reply from Sigma Sports - Letchworth
Great customer service
Great customer service, always go above and beyond with what is expected.
Made sure what I wanted was appropriate and, correctly fitting.

Reply from Sigma Sports - Letchworth
From Sigma Sports to infinity and beyond
Carolyn and Becky were knowledgeable patient and fun when helping Simon and me select and kit out our Specialised Diverge bikes in preparation for our imminent London to France cycle via Suffolk over 9 days. Sigma have a great space for tailoring your bike to each individual so the geometric set up is just right. Highly recommend this amazing specialist cycling store in Letchworth Garden City with just a note of caution that the great selection of bikes on show could result in you spending rather more than you had planned!

Reply from Sigma Sports - Letchworth
New racing bike
I have just bought a new racing bike from Sigma Sport in Letchworth. A Cannondale that is a perfect fit. Kristina helped me and I very much appreciated her knowledge and care. She was excellent and really understood my requirements and goals.

Reply from Sigma Sports - Letchworth
Another great customer service experience- Letchworth…
Went back to the Letchworth store with a mechanical issue following a service. I was blown away by the positive customer service in the workshop - the staff diagnosed the issue and fixed it while I waited.

Reply from Sigma Sports - Letchworth
Bike purchase
Carolyn gave expert advice on which bike suited me and bike fitting.
Would recommend and return again, overall very helpful and friendly staff..

Reply from Sigma Sports - Letchworth
Helpful people
Helpful people, quick easy process, order showed up 1 working day later. Couldn't really ask for more.

Reply from Sigma Sports - Letchworth
Leon Wright was very knowledgeable and…
Leon Wright was very knowledgeable and diligent. I felt I was getting expert advice as to exactly what I needed for the type of rider I am and the riding I do.

Reply from Sigma Sports - Letchworth
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