Being mentally ill severe mental anxiety they were very helpful, kind and patient with me! After messing up shoe sizes from online shop they kindly asked me in to check and size me up! Ended up with... See more
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I placed an order on line for collection at the Letchworth Branch. Ordering via mobile Web sight was straight forward and easy. Deliver to Branch was quicker than quoted. Staff in Letchworth were... See more
Genuinely the best service I have ever received, from the moment I placed my order online right up until I came in Kristina has been AMAZING. They were super helpful with absolutely everything I asked... See more
Following my conversations with the sigma sports team members I decided to purchase a new Specialize 3D saddle its early days but will give a review of the saddle soon The guys at the shop were gre... See more
Company details
- #22 of 95 best companies in Bicycle Shop
- #14 of 61 best companies in Bike accessories store
- #14 of 39 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Highly recommend Robin, Letchworth store
I went into the new Letchworth store looking for my first pair of road cycling shoes, pedals and cleats and have to commend Robin for all his patience and knowledge. He talked me through all my options, explained all I needed to know about cycling for the first time using cleats etc.
would highly recommend
An excellent range of road shoes to try on
Being able to try on a range of road shoes of different sizes and brands, all with guidance by a member of staff who knew what he was talking about. I left the shop with the perfect pair of shoes. I wouldn't get that by shopping online.
The best customer service I…
Probably the best customer service I have ever experienced. Carolyn was so helpful and accommodating at your Letchworth store.
Excellent Customer Service
Visited the Letchworth store and found the ideal cycling shoes, Specialized Torch 2.0 which were a great fit. The sales rep, Alex, was absolutely brilliant and was tentative to my needs, also had a fantastic discussion about my charity cycling event in September, which he took a great interest in, thank you very much Alex, you are a star, outstanding customer service.
Great customer service
Purchased a new road bike from Letchworth shop with help from Carolyn. Started with a pre-sales consultation which was most helpful. Carolyn really took time to get the correct sizing and was very pleasant and professional throughout. I never felt pressured which is not always the case in such situations and although the bike I chose was a fraction of the price of many in the shop I am sure the service would be the same.
I then returned to collect the bike and again great service with the bike al ready on the turbo to try and make final adjustments. Again a great experience and I would thoroughly recommend Sigma Sports to anyone.
Great service and shoe fitting by…
Great service and shoe fitting by Carolyn. I came in with a modest budget for shoes but was easily convinced by Carolyn to up my budget 🤣
Great in shop experience
For years I’ve been buying shoes on line, ending up with something not quite right. I bit the bullet and drove to the Letchworth store for advice and a fitting. Came away very clear about what works for me, thanks to a very patient Carolyn who helped me find a pair of Lakes that are the best shoes I’ve ever owned
May use AI-assist with repliesRead more
Great help and service in Sigma…
Great help and service in Sigma Letchworth

Reply from Sigma Sports - Letchworth
Great Service and Product Knowledge
Thank you Carolyn with your help and knowledge I feel like I've made the right choices today

Reply from Sigma Sports - Letchworth
Customer Service excellence
Visited Sigma Sports for the first time and was served by Carolyn. Was buying new bib shorts and helmet. Carolyn was not only extremely knowledgeable she took the time to try various options until we found a good fit. Couldn’t recommend more highly.

Reply from Sigma Sports - Letchworth
Great staff, great selection
Staff were very knowledgeable and had lots of relevant experience of the type of cycling that I do

Reply from Sigma Sports - Letchworth
Great service from Kristina at…
Great service from Kristina at Letchworth Garden City very knowledgeable on products made buying a new bike easy and effortless from start to finish, would definitely recommend this place.

Reply from Sigma Sports - Letchworth
Fantastic experience buying my new…
Fantastic experience buying my new Pinarello X7 from Caroline who was full of knowledge and sensible advice. A very enjoyable experience from start to finish. Cannot recommend highly enough 🙌🏼🚴🏼♂️👌🏼

Reply from Sigma Sports - Letchworth
Great service from Caroline
Great service from Caroline helping me try a few sizes and advised on fit for a helmet and glasses that were good for me

Reply from Sigma Sports - Letchworth
New bike day
I have just bought a new bike from Sigma Letchworth and I have to say the service I received was excellent. I received honest advice and Sam showed great patience with me, changing my mind almost daily. The pricing was certainly competetive too.

Reply from Sigma Sports - Letchworth
Wonderful staff and help with shoes
Very knowledgeable and friendly staff, Catelyn, that helped me pick out and fit many different shoe sizes and brands. Relaxed and friendly vibes all around, definitely coming back.

Reply from Sigma Sports - Letchworth
Perfect customer care!
The whole experience of buying my bike with Sigma was perfect. They knew exactly what I needed when I went in unsure of what to get. Kristina was amazing with helping me get everything set up, fitting me to my bike and helping me sort all my accessories. Will 100% be a regular in the Letchworth store.

Reply from Sigma Sports - Letchworth
Reunited
Giant back after it's first service at Sigma Sports Letchworth (but still in the safe hands of Eben). Really appreciate him taking me through what's been done (and also for not judging me for taking my bike in in such a state of disrepair - thank you for making her as good as knew!).

Reply from Sigma Sports - Letchworth
Alex Walker was brilliant from start to…
Alex Walker was brilliant from start to finish in helping me source the right bike and accessories. His knowledge and enthusiasm surpassed my expectations. I have recommended family to Alex to help them with their next bike upgrade. Thanks again Alex

Reply from Sigma Sports - Letchworth
Sigma sports always provide a great…
Sigma sports always provide a great customer experience, regardless of what you are purchasing. Whether that’s measuring up for accurate frame size or sourcing non-stock items for finishing off your bike the way that works for you. I’ve been a customer for many years and will continue to recommend these guys. Special thanks to Alex in Letchworth for dealing with my impatience (nbd is always exciting).

Reply from Sigma Sports - Letchworth
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