The AA Insurance Reviews 40,167

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value and competitive pricing, often finding quotes significantly cheaper than other providers. Many people appreciate the user-friendly website and the straightforward online process for arranging insurance, noting its efficiency and ease of use. The service is consistently described as prompt, smooth, and professional, with many consumers praising the helpfulness of the staff and the quick handling of claims and repairs. However, some customers also noted difficulties with the website, specifically regarding logging into their accounts due to issues with confirmation codes. A few other people also felt that the process was too complicated or that they were unable to receive paper copies of documents. There were also isolated reports of very long wait times for vehicle recovery and dissatisfaction with the handling of specific insurance claims, particularly concerning communication and empathy.

What people talk about most

Price

Reviewers mention positive feedback about price, with many finding competitive quotes and good value for... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the fast and efficient... See more

Website

Users describe positive interactions with the website, finding it easy to use and navigate for obtaining... See more

User experience

Customers generally report positive experiences with the user interface, finding it easy to process,... See more

Value for money

People report positive experiences with value for money. Customers consistently find the prices affordable... See more

Based on these reviews

Rated 5 out of 5 stars

I shopped on comparison sites for car insurance. AA Platinum came out really good on the premium. I could not complete the purchase as it could not recognise the car registration number. I therefore h... See more

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Rated 5 out of 5 stars

We broke down at around 520pm. Called and told would be around 655 when they would attend which was fine Arrived at 625 and followed us to the garage to ensure all okay Martin our technician was v... See more

Rated 5 out of 5 stars

Excellent value & pricing I found the AA cheaper than my renewal quotes with some saving significant amounts. I found AA to be most competitive after searching multiple comparison sites The policy... See more

Rated 5 out of 5 stars

Your quote was very reasonable, cheaper than my previous company for renewal, however we shall see if price hiked up next year.I would also have appreciated a paper copy as have no printer but was tol... See more

Rated 5 out of 5 stars

Needed to renew my car insurance. Used confused.com - and AA had the best quote. I found the website user friendly and added some good extras to my cover, as also required business use. Good saving... See more

Company replied

Rated 5 out of 5 stars

Everything was arranged very promptly and smoothly. I had no issues whatsoever...extremely efficient from the moment I reported the accident to the arrival of the AA man, delivery of the courtesy car... See more

Rated 5 out of 5 stars

I was looking for home insurance and completed the generic forms via Compare the Market and The AA Insurance was provided as an option. The price was extremely competitive plus it offered and includ... See more

Rated 5 out of 5 stars

From my first phonecall to report my accident, the AA were brilliant! Everyone I spoke to were extremely helpful and reassuring - it really put me at ease. They contacted the repair garage and arrange... See more

Rated 5 out of 5 stars

insurance from The AA while living in Toronto, and I’m very impressed. The coverage options were clear and easy to understand, and I could manage everything online. Customer support was responsive and... See more

Company replied

Rated 5 out of 5 stars

We had the accident on the Thursday, rang AA insurance immediately, the car was quite badly damaged so needed extensive repair. AA took all details of the accident and got things going very quickly.... See more

Rated 5 out of 5 stars

It was quite easy to do but filling in all those questions is very frustrating but necessary could you come up with something easier.

Company replied

Rated 5 out of 5 stars

I looked on Go Compare and got a quote for AA then we rand as my husband prefers to have the paperwork through the post. The gentleman was very helpful and our policy is renewed.

Rated 5 out of 5 stars

The "quote" section of the website was easy to use and came up very quickly with a quote. The payment was easy to set up and I now have peace of mind that my house insurance is in safe hands. Never... See more

Rated 5 out of 5 stars

The AA have have my full confidence and supported both myself and the third party involved in the accident to conclude the matter and get both parties back on the road, vehicles mended within a month... See more

Rated 5 out of 5 stars

Such an easy process arranging my car insurance online. Very happy with the quote provided. Thank you for making it stress fee.

Rated 5 out of 5 stars

Very easy to insure my car with AA price was a lot lower than my renewal price with my previous insurer & cover seems good

Company replied

Rated 1 out of 5 stars

Far too complicated. Too many questions through MSE. Surely if it's me doing all the data entry and an algorithm calculating the risk, premiums should be much cheaper! No opportunity to find out why T... See more

Company replied

Rated 5 out of 5 stars

I have just renewed my car insurance with the AA using a comparison website. I got their platinum cover at a very competitive price. The online process was easy to use.

Rated 1 out of 5 stars

AVOID AT ALL COSTS!!!!! After cancelling my policy with plenty of notice, they continue to charge for further four months, when I brought it to their attention and requested they cancel my policy th... See more

Company replied

Rated 1 out of 5 stars

Following a write off collision the AA Insurance company was uncommunicative.so much so that I had to phone them for any update after patiently waiting several times. They had the results/answers I n... See more

Company replied

Rated 5 out of 5 stars

Purchased car insurance with AA through MSM, price was good, excess was low and some useful components of the insurance (I wouldn’t have added because of cost) were included as standard. Insurance has... See more

Rated 5 out of 5 stars

Simple straight forward language used Easy to download the app More importantly price was not the cheapest but insurance policy had better coverage than others, optional extras with other insuranc... See more

Rated 1 out of 5 stars

I found the AA insurance portal very easy to use and user-friendly. The premium was competitively priced, and the overall experience initially felt professional and reassuring. Unfor... See more

Company replied

Rated 5 out of 5 stars

Carried out my repair quickly and efficiently also supplied a courtesy car whilst mine was off the road very pleased with the service provided my claim number isAAS560705

Rated 5 out of 5 stars

cheapest quote I found for the best cover, easy to buy, policy and documents emailed over instantly, account easy to set up. No problems with purchase at all.

Rated 5 out of 5 stars

Ease of use and a human being to talk to about the various options I tried Compare but no phone numbers My present company Aviva priced themselves out. Thank you for pleasant procedure

Rated 5 out of 5 stars

I had a query before taking out my insurance to add a breakdown upgrade which was handled efficiently. The price was where I wanted to be too.

Rated 5 out of 5 stars

I have been with the AA for breakdown and insurance for sometime now. I have never had a problem contacting them with questions or requests. Their prices are quite frankly outstanding and while that i... See more

Rated 5 out of 5 stars

Easy, clear policy choices. Fast and efficient online service and a great renewal price.

Rated 5 out of 5 stars

The service was first class the gentleman was very helpful he sorted my problems straight away and would get my paperwork posted to me as I couldn't print

Rated 5 out of 5 stars

Easy process, the person who answered my call was very helpful and dealt with my car accident claim and got the process going. Also their car repair specialist IGR was a pleasure to deal with, from pi... See more

Rated 5 out of 5 stars

I had a great car insurance quote and friendly efficient personal who sorted everything easily and quickly

Rated 5 out of 5 stars

The AA was recommended to me on a comparison website. It offered the best value, the best coverage and the AA site was quick and very easy to use. Absolutely no complaints (so far)

Rated 5 out of 5 stars

Very easy to follow on from compare website . insured within 5 mini with no hidden charges. The only issue that I found was signing in to my actual account. A password is sent by email to... See more

Rated 1 out of 5 stars

I took out an AA home insurance policy for our self‑built bungalow after being approached by their street canvassers. The setup offer included the first few months free if we used direct debit,... See more

Company replied

Rated 5 out of 5 stars

AA was £200 cheaper than my previous insurer and everything was arranged in less than 10 minutes. Would highly recommend

Rated 1 out of 5 stars

Super slow when it comes to requesting a cancellation of car insurance. They take 10 working days to cancel an insurance and then you cannot request a cancellation letter or no claims bonus docu... See more

Company replied

Rated 5 out of 5 stars

Very easy to navigate through the process. The policy I took out perfectly matched what I was looking for.

Company replied

Rated 5 out of 5 stars

Took out new Home contents insurance in a matter of minutes, quick simple and easy. Very happy thank you 5*

Company replied

Rated 1 out of 5 stars

Everything OK until I tried to view my new home insurance details in my AA account as instructed to do at the end of the purchasing process. Via a tortuous chat it turns out that it takes 28 days to "... See more

Company replied

Rated 1 out of 5 stars

A tree fell on the car. Plenty of photographic and video evidence showing the damage all around the vehicle. We had to remove the tree ASAP so the car could be recovered. They took 5 day... See more

Company replied

Rated 4 out of 5 stars

During my no fault claim, I was kept informed all the time about what was happening. Logging the incident was very simple on the phone and the courtesy car arrived the following day. The only gripe... See more

Company replied

Rated 4 out of 5 stars

Due to renew home insurance but not happy with renew quote from provider. As being a gold member with the AA I did an online quotation. Thus had all the same benefits as my original provider was offer... See more

Rated 3 out of 5 stars

When you take out an insurance policy, you have no idea how the company will deal with any claim you might need to make in the future. That technicality doesn't stop the company asking for a custome... See more

Company replied

Rated 5 out of 5 stars

Filled in paperwork on line easy and quick. Had a problem as don't have printer so rang spoke to young lady who was helpful and changed me over to paper copies and organized them being sent .

Rated 5 out of 5 stars

Very reassuring, lovely people to talk to, will go out their way to help you.

Rated 5 out of 5 stars

Clear and concise instructions to navigate the policy application. Pleased with the cost and having AA roadside assistance.

Rated 1 out of 5 stars

My insurance came up for renewal 4 April 2026 with the AA brokering the matter. To the best of my knowledge last year 2025 the call operator asked me if I wanted to automatically renew next year 20... See more

Company replied

Rated 3 out of 5 stars

if you are calling for new insurance they will answer the call in seconds, if you are calling related to your existing policy , we need to wait more than 1hr, very bad customer support

Company replied

Rated 5 out of 5 stars

Extremely easy to find the cover needed online at a very competitive price. Had to contact by phone with a query which was resolved quickly and professionally by a friendly agent.


Company details

  1. #88 of 139 best companies in Insurance company
  2. #37 of 68 best companies in Car and Motor Insurance Agency
  3. #25 of 45 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

40K reviews

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Rated 3 out of 5 stars

Mixed feelings

Very pleased until I realised at the end that the breakdown cover only allowed for one use - one flat tyre and you’re done. Not reasonable in my opinion, very disappointed. I went ahead because everything else was good and I’d spent so long getting to that point, but this element would stop me renewing next year.

16 April 2026

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