The AA Insurance Reviews 

47,952
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,672 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the insurance prices are very competitive, providing fantastic financial value and significantly lower costs than previous providers. People also find the online platform extremely simple and easy to navigate when securing a brand new policy. Users appreciate the stress-free procedures and the polite assistance received over the phone when needed. However, some people mentioned experiencing frustrating difficulties when trying to set up their online user accounts or view essential policy documents. Customers occasionally noted annoyance with amending specific policy details online and encountering minor technical hurdles during the initial setup phase.

What people talk about most

Price

People report positive experiences with price, frequently highlighting competitive quotes and lower rates... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is easy to navigate with a... See more

Website

Users describe positive interactions with website, noting that the online quote process was quick,... See more

Service

Customers expressed great satisfaction with the service, frequently highlighting quick response times and... See more

Value for money

Reviewers express general satisfaction regarding the value for money, highlighting competitive prices and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Good choice of options to cover my car at reasonable prices. Had minor issues completing the form, but had opportunity to speak with a real person, who was extremely helpful and solved the issue I wa... See more

Rated 5 out of 5 stars

I found the options available for my car insurance policy very helpful and although I didn't take out many, I was very happy with what was on offer without any additions. Price was more than I wanted... See more

Rated 5 out of 5 stars

I purchased car ins, house insurance. Very good price for both. I also added breakdown cover as it was on a special offer. Not showing breakdown cover on my policy details. AA looked into it and con... See more

Company replied

Rated 5 out of 5 stars

I Bought the policy via Go Compare which gave me the option to choose which supplier and policy cover I required, but from the AA I also had the chance to speak to your operator to chech that I was co... See more


Company details

  1. #68 of 140 best companies in Insurance company
  2. #26 of 69 best companies in Car and Motor Insurance Agency
  3. #19 of 43 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

48k reviews

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4.6

All reviews

(47,952)

12,712 reviews in the last 12 months

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Rated 5 out of 5 stars

Easy to use website with clear and…

Easy to use website with clear and concise instructions, also very competitive pricing.

24 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted that you found our website clear and straightforward, Jeff 😊.

Rated 5 out of 5 stars

Excellent service

Excellent service - great price and we’re very happy

24 September 2026
The AA Insurance logo

Reply from The AA Insurance

Just what we love to hear, Pat 💛🚗.

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