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The AA Insurance Reviews 

45,709
•
TrustScore 4.5 out of 5

4.6

Insurance company
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Review summary

Created with AI, based on recent reviews

Looking at 11,399 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight that the online platform is exceptionally well-designed, extremely user-friendly, and makes comparing options and finding competitive prices completely straightforward. Consumers also deeply appreciate the remarkably helpful support team, noting that purchasing policies provides wonderful value and complete peace of mind. Though some reviewers were not happy with extra charges applied for policy changes or found printing documents via email cumbersome. A few other people also felt that managing paper versions or ensuring all personal details were correctly updated during the purchase process could sometimes be quite frustrating.

What people talk about most

Price

People report positive experiences with price, often highlighting great value and competitive rates compared... See more

Website

Consumers find website to be positive, noting that it is very easy to use, clear, and straightforward.... See more

Service

Users describe positive interactions with service, highlighting helpful and efficient phone staff who explain... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting that the website is easy to navigate,... See more

Value for money

Clients share positive opinions on value for money, highlighting excellent rates and comprehensive coverage.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time we have had car insurance with the AA, although we have had breakdown cover with the AA since 1986 and are Gold members. Your Website is so easy to use compared with many other company's.... See more

Rated 5 out of 5 stars

Unfortunately, I did not get the name of the advisor, who helped on the phone. I had got a quote from the online application, but was unable to retrieve it. The lady who answered my call identified th... See more

Rated 5 out of 5 stars

I went on confused dot com after my renewal with direct line had gone up to just under £500 I saw aa gold and this was excellent giving better deal and 250 pounds less. I now have my aa gold insurance... See more

Rated 5 out of 5 stars

This is a 'purchase' review, I haven't (and hopefully won't need to do) reviewed use of the policy for claims. Sign up/purchase very easy with informative on-line page options. Geed value for mone... See more

Company details

  1. #66 of 138 best companies in Insurance company
  2. #24 of 67 best companies in Car and Motor Insurance Agency
  3. #19 of 44 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46k reviews

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4.6

All reviews

(45,709)

11,012 reviews in the last 12 months

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Rated 3 out of 5 stars

Good price from a well known…

Good price from a well known organisation.

3 stars means they did what was expected, no more no less.

10 August 2026
The AA Insurance logo

Reply from The AA Insurance

Thanks for your feedback, David.

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