The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
- #61 of 135 best companies in Insurance company
- #25 of 69 best companies in Car and Motor Insurance Agency
- #19 of 44 best companies in Home Insurance Agency
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Straight forward simple to use straight…
Straight forward simple to use straight from the CTM.com site
Good service Good price
Online system was easy to use for an 80…
Online system was easy to use for an 80 year old like me ,good value what more can you ask for.
May use AI-assist with repliesRead more
Very easy to fill in details online
Very easy to fill in details online, fair price when comparing with the likes of compare the market, could have got home insurance a bit cheaper elsewhere but the coverage of the AA policy is far better so works out better value for money, very pleased with the AA home insurance

Reply from The AA Insurance
EXEMPLARY SERVICE
What a gem this business is. Immediate, trouble free access to all my car insurance documents.
Previously I had cheaper insurance elsewhere, but the website was clumsy, so when the AA offered a top class 'gold' comprehensive at a good price I bought in. I am now into year three.
I have been a member of the AA all my long driving life, going back to the 1960s, when they would post me route maps to wherever you wanted to go in the UK. Occasionally I had a car issue and AA Assistance arrived in a few minutes. In all my many driving miles I always had 'Peace of Mind' and I still do. My advice?- 'GO with it'.
Reasonable price for cover offered but the AI chat is useless
The price was reasonable and covered 99% of what I needed so I give it 4 stars. But the AI Chat bot was (as 99% of them always are) unhelpful and redirected me to a human so why not just use humans in the chat. Also, I got the quote through a comparison site and the "Buy now" part was ultra complicated so for these 2 reasons, I couldn't award the full 5 stars.
Excellent and very speedy Assistance…
Excellent and very speedy Assistance given with my issue.
Very good quite and insured quickly
Very good quite and insured quickly, but went to change my plate over and didn't recognise my email but used it to take my money, something to do with free cover from my bank.so got to phone and I'm sure they will want to charge me so not so happy at this moment 🤔🤔🤔☹️☹️
Very good customer service when I…
Very good customer service when I called them never left me hanging on for any length of time and very polite
Decided to renew policy as although it…
Decided to renew policy as although it was some £100+ more than last year’s premium, it offered more suitable provisions than some competitors
I can not get the insurance details pn…
I can not get the insurance details pn the app it shows mybreakdown cover which i have with my bank i have tried severals times

Reply from The AA Insurance
Did not know you did home insurance and…
Did not know you did home insurance and the quote was very good, so I’ve got it
Always good value…
We have always had breakdown with the AA and more recently car Insurance. We have now added house insurance. Always find the rates good and the service has always been very good. O ly thing they could work on is their accounts/app. If you want to use the same email but a partners name it cannot cope.
Clearly spoken too with a good price
The site was easy to navigate and
The site was easy to navigate and, although not the cheapest, the price was extremely competitive for the cover offered.
No brainer
No brainer
Excellent cover for the money by a company of standards.
House
Contents
Car
10/10.
Very easy to compare options and…
Very easy to compare options and significantly cheaper than my existing provider was quote for similar cover.

Reply from The AA Insurance
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







