The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more
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Review summary
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Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more
Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more
I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more
Company details
- #61 of 135 best companies in Insurance company
- #25 of 69 best companies in Car and Motor Insurance Agency
- #19 of 44 best companies in Home Insurance Agency
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44k reviews
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Reasonable price for cover offered but the AI chat is useless
The price was reasonable and covered 99% of what I needed so I give it 4 stars. But the AI Chat bot was (as 99% of them always are) unhelpful and redirected me to a human so why not just use humans in the chat. Also, I got the quote through a comparison site and the "Buy now" part was ultra complicated so for these 2 reasons, I couldn't award the full 5 stars.
27 June 2026
Excellent and very speedy Assistance…
Excellent and very speedy Assistance given with my issue.
28 June 2026
Very good quite and insured quickly
Very good quite and insured quickly, but went to change my plate over and didn't recognise my email but used it to take my money, something to do with free cover from my bank.so got to phone and I'm sure they will want to charge me so not so happy at this moment 🤔🤔🤔☹️☹️
3 June 2026
Very good customer service when I…
Very good customer service when I called them never left me hanging on for any length of time and very polite
28 June 2026
Decided to renew policy as although it…
Decided to renew policy as although it was some £100+ more than last year’s premium, it offered more suitable provisions than some competitors
28 June 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I can not get the insurance details pn…
I can not get the insurance details pn the app it shows mybreakdown cover which i have with my bank i have tried severals times
27 June 2026
Reply from The AA Insurance
Hi Graham, as your Breakdown cover is through your bank, you'd need to create another online account for your Insurance with another email address.
🔗 https://auth.theaa.com/signup/
Did not know you did home insurance and…
Did not know you did home insurance and the quote was very good, so I’ve got it
28 June 2026
Always good value…
We have always had breakdown with the AA and more recently car Insurance. We have now added house insurance. Always find the rates good and the service has always been very good. O ly thing they could work on is their accounts/app. If you want to use the same email but a partners name it cannot cope.
28 June 2026
Clearly spoken too with a good price
28 June 2026
The site was easy to navigate and
The site was easy to navigate and, although not the cheapest, the price was extremely competitive for the cover offered.
28 June 2026
No brainer
No brainer
Excellent cover for the money by a company of standards.
House
Contents
Car
10/10.
28 June 2026
Very easy to compare options and…
Very easy to compare options and significantly cheaper than my existing provider was quote for similar cover.
28 June 2026
Reply from The AA Insurance
We're thrilled to have got you a saving, Seb 💛.
I’m a retired insurance broker
I’m a retired insurance broker, when I phoned and asked perhaps more in depth questions I received sensible answers to help make a decision. Having access on the phone is a big plus- I’ve had awful experiences with other online providers that had even me baffled.
28 June 2026
Th guy was a gentleman I got on great…
Th guy was a gentleman I got on great with him no problems good to talk with him
28 June 2026
Easy to pick between different levels…
Easy to pick between different levels of cover, competitive quotes. Fast to send out documentation etc.
28 June 2026
The sales consultant was professional…
The sales consultant was professional and friendly which made it a pleasureable experience
28 June 2026
Easy to use service
28 June 2026
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