LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more
I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more
All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more
Company details
- #68 of 138 best companies in Insurance company
- #25 of 68 best companies in Car and Motor Insurance Agency
- #19 of 43 best companies in Home Insurance Agency
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
47k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The help and service provided by David…
The help and service provided by David your customer service operator. Being able to deal with a person rather than the internet. I had questions which answered in full. Other Insures did not provide this service.
9 September 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Axl is a great in every way
Axl is a great in every way. knew his stuff and sorted my requirements professionally with full product knowledge and with great customer skills
10 September 2026
Reply from The AA Insurance
We're so glad to hear that our team member provided you with such professional and knowledgeable assistance. Thank you for sharing your positive feedback.
it was easy the price was good
11 September 2026
The person I spoke to was very helpful
The person I spoke to was very helpful
She explained everything. The insurance policy I took was very reasonable.
11 September 2026
was able to start my insurance quickly with no fuss good price too
I was able to start my new policy with no fuss or long questions All done online price was very good too
11 September 2026
Very professional
Richard who I spoke to was very helpful & went through everything very well explaining all that I needed to know.
11 September 2026
Michelle was very professional and…
Michelle was very professional and knowledgeable, she dealt with my enquiry quickly and efficiently.
11 September 2026
Reply from The AA Insurance
We're so pleased to hear that our team member was professional and efficient in handling your enquiry. Thank you for sharing your positive experience with us!
Easy to navigate and a great price
11 September 2026
I am happy to accept car insurance from…
I am happy to accept car insurance from you but I seem unable to register in my account
10 September 2026
Easy to use website
Easy to use website able to change details quickly. Price was good for the cover provided
10 September 2026
helpful call assistant
10 September 2026
Excellent service and very friendly…
Excellent service and very friendly staff over the phone. Helped me with my new car insurance
11 September 2026
Friendly accessible support
Competitive prices and excellent support with follow up questions.
11 September 2026
Reply from The AA Insurance
We're so glad to hear that you found our prices competitive and our support helpful with your questions! Thanks for sharing your positive experience.
Easy to follow when booking online
Easy to follow when booking online. Reasonable prices
11 September 2026
Price was competitive and personal I…
Price was competitive and personal I spoke to regarding an issue I had in completing the process online was very helpful
11 September 2026
Reply from The AA Insurance
We're so happy to hear that our competitive pricing and helpful team made your experience a positive one!
Best choices
Easy to get what Insurance policy i wanted at a very competitive price
Easy use of the website to review everything
11 September 2026
Reply from The AA Insurance
We're so pleased you found the policy you wanted at a competitive price and that our website was easy to use. Thanks for choosing us!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.