The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more
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Review summary
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Reviews shaping this summary
Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more
Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more
I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more
Company details
- #61 of 135 best companies in Insurance company
- #25 of 69 best companies in Car and Motor Insurance Agency
- #19 of 44 best companies in Home Insurance Agency
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44k reviews
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Good insurance with no problem thanks
29 June 2026
Dead easy to navigate and understand
Dead easy to navigate and understand, very competitive and exceptional cover. Great customer service
27 June 2026
A good product at a realistic price
27 June 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from The AA Insurance
Just what we love to hear, Edwin 💛🚗.
Absolute waste of time and money
Absolute waste of time and money. Never keep to any sort of time frame they agree . Left a baby in a service station for nearly 12 hours and then eventually the recovery truck was cancelled as the driver “gave up” had to get a hotel until the next morning (30 miles away) to finally get a recovery truck who followed on to tell us he was only going to take us an hour further than we were , so still had to wait for the supposed 4th recovery truck in the space of 24hours . Never pay for aa you could probably walk home faster.
26 June 2026
Unprompted review
Reply from The AA Insurance
Hi Jade, we’ll always do our best to help as quickly as we can, but it’s been really busy due to the heatwave, which has led to longer wait times. Longer recoveries can also be split into stages so our Patrols can stay within their legal driving hours and local areas. We’re sorry about the delay and hope you all got home safely.
We’ve requested your details so your review can be moved to our Breakdown page, as it’s currently on our Insurance page. If you’d like us to look into your breakdown further, please in get in touch with us directly.
Easy straight forward and simple to do
29 June 2026
Car insurance
Details of insurance itemized . No hidden extras. Added breakdown cover for a little extra
29 June 2026
Reply from The AA Insurance
This is music to our ears, Agnes 💛.
Getting a quote and purchasing the…
Getting a quote and purchasing the insurance was easy. I can’t really rate the insurance as I have not had to make a claim.
26 June 2026
Reply from The AA Insurance
Hi Rebecca, we’re over the moon to hear you found everything straightforward. Fingers crossed for a claim-free year, but if you ever need us, we’re always here to help 😊.
If I could give the AA 0 stars I would
If I could give the AA 0 stars I would. This morning Monday after a 20 minute wait I got an answer from a lady who needed extra information which I didn’t have to hand. She promised to call me back at 15.00. I got no call back. Nor did I receive a call back promised on Friday. I rang back at 16.00. I was answered promptly by ‘new business option’. Agent transferred me to another option. It is now 16.35 and no answer. The number offered in a reply to my original review is nonoperational.(03705332211)
I now have a motor I cannot drive unless I drive without insurance.
It cannot be possible that there is a worse call answering service than the AA. It is beyond dreadful. I am now going to see if I can find another broker.
29 June 2026
Unprompted review
Reply from The AA Insurance
Hi Assumpta, we’re sorry to hear you’ve still not been able to get through to us. As mentioned in our previous reply, we’ll always do our best to help as quickly as we can, but it’s been really busy.
Please have the information we previously requested ready, then try calling again and stay on the line. The number we provided yesterday is active and working, and our team will be happy to help as soon as they can.
Whole order of car insurence
29 June 2026
Con artists
29 June 2026
Unprompted review
Reply from The AA Insurance
Hi Graham, we’ve checked your policy and can see you first got in touch around two weeks ago as you hadn’t received your renewal documents. These were resent, and a call back was arranged for the following day so they could be discussed with you. However, we can see there was no answer when our advisor tried to call.
We can also see that you called yesterday to cancel your policy. We’re sorry to see you go and hope you’re able to get everything sorted.
Great price
Great price, easy to navigate website, and spoke to assistant very helpful, polte and proffesional. Thankyou AA
29 June 2026
Reply from The AA Insurance
You're very welcome, thanks for choosing us 🙂.
During the process of obtaining a quote.
During the process of obtaining a quote there was a phone number to ring in case of any questions I wanted to ask. I was disappointed that nobody answered when I tried to ring.
27 June 2026
Excellent help from the guy on the…
Excellent help from the guy on the phone who checked a banking problem and got back to me when he said. AA app not good as there appears no way to add my policy as I have breakdown cover already and the two seem to clash
28 June 2026
Really good customer care and at a very…
Really good customer care and at a very affordable price
29 June 2026
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