Excellent Gym equipment sorry I left them. Will be rejoining them in the near future no negatives.
Company replied
Location
Switch locationUnit D, Imperial Retail Park, WS13 6AY Lichfield, GB
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Great gym Friendly staff -gym well run and managed Easy parking Plenty of equipment which is always clean Changing rooms in good order Atmosphere inclusive
Company replied
The cleanliness of the gym since they hired a new member of staff is fantastic showers changing room and even the gym floor is great. It's great to see someone take pride in their work
Company replied
I was not impressed with the staff zero help to busy chatting to each other…..just told to book a session… however there was not free for days and not a time that works for me at all…. Never been ba... See more
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Company details
- #14 of 16 best companies in Gym
- #11 of 11 best companies in Fitness centre
About PureGym UK - Lichfield
Written by the company
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Everybody Welcome at the UK’s favourite gym
At PureGym we believe everyone should have the opportunity to enjoy a fit and healthy lifestyle. So we have made it simple, affordable and convenient.
From low cost flexible memberships, to quality gym equipment and a wide of classes included, there are loads of reasons why PureGym is the UK's favourite gym.
We welcome everyone regardless of gender, sexuality, size, age, ethnicity or ability. Our gyms are friendly, supportive and judgement free spaces where everybody can come in, work out and leave feeling good.
We offer:
- Hundreds of gyms nationwide
- No contract memberships
- 24 hour opening times
- Classes included in your membership
- A huge range of quality kit
- Experienced Personal Trainers
Contact info
Unit D, Imperial Retail Park, WS13 6AY, Lichfield, United Kingdom
4.2
Great
94 reviews
Replied to 92% of negative reviews
Typically replies within 1 week
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Excellent Gym equipment sorry I left…
Excellent Gym equipment sorry I left them. Will be rejoining them in the near future no negatives.
10 July 2025
Reply from PureGym UK - Lichfield
Hi- Thanks for taking the time to leave this review, we're delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We do our very best to provide a wide range of equipment so that members have a variety of ways to workout and we are really happy to hear you enjoyed your time with us at PureGym. We wish you all the best with your current health and fitness journey and we hope to have you as part of the PureGym community again very soon! Thanks, PureGym
Lichfield PureGym has more negatives…
Lichfield PureGym has more negatives than positives in my experience. The changing rooms are quite small, and the shower areas often have an unpleasant smell due to drainage issues. There are also no sinks available in the changing area, and the separate communal toilets are frequently not as clean as expected.
The equipment also appears to be regularly out of service, with multiple machines often marked as out of order, which can be frustrating during workouts.
On a positive note, a few members of staff have been polite, approachable, and helpful. However, overall consistency in customer service could be improved, as experiences with staff professionalism have varied. There are two ladies that would benefit from customer service training.
Overall, PureGym Lichfield ranks low compared to other gyms in the area. My experience has not been particularly enjoyable, and I will be moving my membership to another gym that better meets my expectations once it expires.
30 April 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi Simon- Thanks for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused by this and we would like to assure you that we are reviewing feedback and will ensure this is addressed in club. We always aim to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment and our staff works hard to provide great service.
Staff do undertake regular maintenance checks and work hard with our equipment providers to ensure that our equipment is fixed as soon as possible, if any should be broken. We are equally as disappointed when this happens and sometimes need to wait on engineers but will have all equipment in full working order as soon as is safely possible.
If you have any further concerns regarding the points raised, please notify the Gym Manager as soon as you can and they'll be happy to discuss this further with you. Thanks, PureGym
The new cleaner at Pure gym Lichfield
The cleanliness of the gym since they hired a new member of staff is fantastic showers changing room and even the gym floor is great. It's great to see someone take pride in their work
23 April 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi Lee. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It’s great to hear such positive feedback regarding the cleanliness of your gym and we hope you continue to enjoy using the gym overall! Thanks, PureGym
Great experience ⭐️
Daily user - it’s clean, tidy with friendly staff always willing to help out. Good classes and variety. Best Pure Gym I’ve used.
15 April 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi David. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We do our very best to provide a wide range of classes, so that members have a variety of ways to workout and also do so, in a short amount of time, as we understand some members are crunched for time or just prefer shorter (but effective) workouts. It’s great to hear you're enjoying your classes and we hope you continue to enjoy using the gym overall! Thanks, PureGym
Great gym
Great gym
Friendly staff -gym well run and managed
Easy parking
Plenty of equipment which is always clean
Changing rooms in good order
Atmosphere inclusive
13 April 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi Gary- Thanks for taking the time to leave this review! We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We do our very best to provide a wide range of equipment so that members have a variety of ways to workout. We love being able to help and chat to our members when given the opportunity to do so and we are really happy to hear you enjoy using the gym! Looking forward to seeing you back soon! Thanks, PureGym
Absolutely love PureGym Lichfield-…
Absolutely love PureGym Lichfield- Shauna and team are amazing. Shauna creates a welcoming environment for members and the classes are also enjoyable
13 April 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi Sharon. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It’s great to hear such positive feedback regarding one of our PT's and how they create a welcoming atmosphere for all members- we love to hear this! We'll make sure this feedback will not go unnoticed by the Gym Manager, and we hope you continue to enjoy using the gym overall! Thanks, PureGym
Staff are amazing
Staff are amazing, always welcoming. Equipment and gym clean too
21 February 2026
Unprompted review
Reply from PureGym UK - Lichfield
Hi Sharon, thanks for taking the time to leave this review! We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We love being able to help and chat to our members when given the opportunity to do so and we are really happy to hear of this experience! Looking forward to seeing you back soon! Thanks, PureGym
Have had to restart membership
Have had to restart membership as you started taking more money than you should to now have to pay £15 membership fees. Absolutely disgusting scam as you have been doing it to a lot of people. No contact number to complain only email that advises to cancel. This is kind theft.. just saying! Why do you NOT have a customer service NUMBER?
27 September 2025
Reply from PureGym UK - Lichfield
Hi Renee - Thank you for taking the time to leave a rating, but I'm sorry to see it's 2 stars. We strive to provide the best service possible, and your feedback is important to us. So that we can look into this and advise further, please reach out to our Member Services team at member.services@puregym.com or get in touch with us through our social media channels: @puregym on Facebook, or @puregymofficial on Instagram. They’re always ready to assist and ensure things run smoothly for you. Thanks, PureGym
Great strength class.
Great strength class with New pt James tonight. Good variety of excerises and James was also very understanding of injuries and hearing difficulties. Will definitely be rebooking to participate in this class again.
2 October 2025
Unprompted review
Reply from PureGym UK - Lichfield
Hi there - Thanks for taking the time to leave this review, we are really pleased to see it is 5 stars! We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It's great to hear your positive feedback for the gym team and these classes! Thanks, PureGym
Reply from PureGym UK - Lichfield
Hi Roy - Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It’s great to see your positive comment and hear this has been your experience! Thanks, PureGym
New Member
Recently joined I have been to many gyms over the years. PureGym are right up there with the more expensive gyms especially their team. I find the team very friendly and professional. I find they other members friendly and help to
28 August 2025
Reply from PureGym UK - Lichfield
Hi Gary - Thank you so much for your 5-star review! 🙌 We’re so glad to hear you had an excellent experience, and we’re proud to have such a dedicated team. Our staff work hard to provide great service, and your feedback means a lot. Looking forward to seeing you again soon at the gym! Thanks, PureGym
Would have been 5 stars apart except…
Would have been 5 stars apart except for one big issue! Equipment Facilities are just fine but as many others have pointed out from as far back as January the men's showers are disgusting, black mould around the base of the shower and don't get me started on the smell, after 1 minute of being in the shower you will smell what I can only describe as raw sewage coming from the drains, not very plesant when trying to get clean.
I've emailed the gym to make them aware with no response so far. Looking back through the other reviews it seems the gym must be aware but aren't taking action.
Happy to update my review if this gets fixed.
3 September 2025
Unprompted review
Reply from PureGym UK - Lichfield
Hi there - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to assure you that or facilities and gym management team are working closely to make improvements in this area. We fully understand the importance of cleanliness and would ask that you speak directly with your gym management team for any updates on this. Thanks, PureGym
Puregym sent me an invite to write this…
Puregym sent me an invite to write this review. I have previous responded to several internal review request, and each has highlighted the same problem however no action was taken to remedy the issues.
The Puregym offers value for money membership, 24 hour access and a good range of equipment set across two spacious floors. Access to the gym is via digital entry system which is easy to use provided you remember your personal entry code.
Now the negative points, there is only one cleaning station on each floor, that consists of one paper towel dispenser and one bottle of Anti-bac spray. There are no notice politely reminding members to wipe down equipment after use.
As a consequence of the shortage of cleaning materials very few members bother to wipe down equipment, benches are often left with sweaty patches bars and other equipment are often sweaty, not a healthy or safe situation.
I cannot speak about the female showers but those in the male changing rooms a disgusting, thick black mould spores covering the sealant and freely circulating mould spores across the shower pan and on the side walls. Mould spores pose a real risk of causes or aggravating respiratory condition.
I have taken the time to raise these issues with the Puregym management, however the response was disappointing, suggesting that there are no funds available to correct the problem.
Puregym you need to sort this out!
4 June 2025
Reply from PureGym UK - Lichfield
Hi Joe -Thanks for taking the time to leave this review, we always appreciate and take on board member feedback and we are sorry to see this is 2 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We continue to ask, as we always have, that members bring a sweat towel with them to wipe equipment. Outside of this, our gyms have full cleaning schedules. In regard to the male changing, we have passed this feedback along to the gym management and facilities team for further review. We fully understand the importance of cleanliness and they will ensure concerns are addressed. Thanks, PureGym
Reply from PureGym UK - Lichfield
Hi Claire. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars!
We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We do our very best to ensure that our prices are affordable because we believe everyone should have the chance to experience the gym.
We are really happy to hear you enjoy using the gym!
Thanks, PureGym
Reply from PureGym UK - Lichfield
Hi James. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars.
We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment.
It’s great to hear you enjoy using the gym overall!
Thanks, PureGym
Good gym but filthy showers
The gym was generally clean and well-equipped, with a good variety of machines and weights that catered to all workout needs. However, the condition of the showers was a major letdown. All three showers had visible dirt and hair in their bases, and the floor had chewing gum stuck to it. Additionally, the drain plugs were clogged with hair, which made the entire area feel unkempt and unhygienic. For a facility that takes pride in its fitness equipment, the state of the showers was disappointing and certainly detracted from the overall experience.
20 January 2025
Reply from PureGym UK - Lichfield
Hi Daniel - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused. We would like to assure you that we are reviewing feedback and will ensure this is addressed in club. We fully understand the importance of cleanliness and will be dealt with. Thanks, PureGym.
Needs a good clean...not very sanitary!
The cleaning station is often empty/dispensers don't work. Almost always, there is no soap in the toilets. The gym generally looks like it needs a good clean!
29 December 2024
Reply from PureGym UK - Lichfield
Hi there - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused. We would like to assure you that we are reviewing feedback and will ensure this is addressed in club. We fully understand the importance of cleaning supplies being available to members and staff and this will be dealt with. Thanks, PureGym.
So busy no matter what time I go and…
So busy no matter what time I go and equipment out of order for long periods of time. Also toilets stink
28 December 2024
Reply from PureGym UK - Lichfield
Hi there. Thanks for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused.
We’re afraid it's true, our gyms simply are very popular and so can become busy especially at peak times, but this does fluctuate throughout the day and from day to day.
Members can also use the members area via the PureGym app or website, to see how many people are in the gym.
With regards to equipment breaking are equally as disappointed when this happens and sometimes need to wait on engineers but will have all equipment in full working order as soon as is safely possible.
If you have any concerns about specific pieces, please notify staff on site as soon as you can. Thanks, PureGym
A great gym.
Lichfield PureGym has a great atmosphere, it is friendly & pleasant.
The classes are challenging but fun. Tge staff are lovely. They listen to feedback after classes & always try to vary the content & provide alternatives based on people’s mixed abilities.
15 December 2024
Reply from PureGym UK - Lichfield
Hi Mrs Hunt. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars.
We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment.
It’s great to hear you enjoy using the gym overall!
Thanks, PureGym
Reply from PureGym UK - Lichfield
Hi Ben - We appreciate you leaving this review, and your feedback means a lot to us. We're all about making the beginning of your fitness journey hassle-free, so it's wonderful to hear you found the process of joining simple. Wishing you the best with your workouts! Thanks, PureGym.
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