Sensodyne Reviews 273

TrustScore 1 out of 5

1.2

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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the product, specifically the change from a white paste to a blue gel formula. Customers report that the new blue gel does not work as effectively for sensitivity relief, and some experienced increased tooth sensitivity and oral irritation. They also found the quality to be lower, noting issues with the gel's consistency, taste, and how it cleans teeth. Reviewers also expressed frustration with the company's customer service, feeling that their concerns about the formula change were not addressed. Many felt the price was too high for the perceived decrease in product quality. Some people were also dissatisfied with the user experience, citing a lack of warning about the formula change and the inconvenience of being stuck with multiple tubes of a product they no longer wished to use.

What people talk about most

Product

Users express significant disappointment with the product's reformulation. Many customers report that the new... See more

Quality

Reviewers highlight negative aspects of quality, expressing widespread disappointment with a recent formula... See more

Price

Customers had negative experiences with price. Many reviewers express disappointment, citing that the product... See more

User experience

Clients share ambiguous opinions on user experience. Many long-term users express disappointment with a new... See more

Customer service

Reviewers mention negative feedback about customer service. Many customers express frustration, stating that... See more

Based on these reviews

Rated 1 out of 5 stars

Don't like blue gel. Yet another added chemical to make it blue? Gel doesn't last- is this for financial gain instead of improving customer teeth health? Blue gel has a sweeter taste and actually h... See more

Rated 1 out of 5 stars

Reordering my much loved and highly effective Sensodyne white paste toothpaste with the dark blue rectangle labelled 'deep repair' I receive an identical looking tube WITHOUT the deep repair label.... See more

Rated 1 out of 5 stars

I used to use sensodine for more than 10 years as I have very sensitive teeth. Unfortunately I can no longer use it after change of formula. Now it seriously hurts my teeth. The pain starts immediat... See more

Rated 1 out of 5 stars

Wow you have made a huge mistake changing the formula of my toothpaste I have been using since I was 19yrs old ivam 74yrs old now. I only use the Sensodyne Rapid, and I can honestly say it is no where... See more

Rated 2 out of 5 stars

I've used Sensodyne Rapid Relief Mint for years and I thought the latest tube I'd bought had been filled incorrectly but no. They've changed it from a white toothpaste that tasted great, frothed well... See more

Rated 2 out of 5 stars

The last toothpaste I bought contained the new formula Rapid Relief, which is blue, and leaves a terrible nauseating chemical 8hr+ lasting aftertaste. It doesn’t soothe sensitive teeth anymore. I’ve b... See more

Rated 2 out of 5 stars

Why change the colour toothpaste from white to blue gel, I much prefer the white formula as it was thicker and coated my teeth much than the blue gel, which I think does work as well as the white toot... See more

Rated 2 out of 5 stars

Disappointed with the blue gel paste now in Sensodyne Repair and Protect Paste. There has been no notification of a change and I buy the paste in bulk. So now I have 6 tubes of blue gel paste

Rated 2 out of 5 stars

For years I have used Sensodyne toothpaste. But now you have forced all brands into the dreaded blue gel, I shall switch to another toothpaste as I detest the blue gunge

Rated 2 out of 5 stars

I have used Sensodyne Repair & Protect deep repair for as long as I can remember. It's the only toothpaste that has ever controlled my sensitivity, And I stuck with it for years because it actually... See more

Rated 1 out of 5 stars

I cannot understand why Haleon are not taking note of this incomprehensible change of a perfectly good and I'm sure- a best seller white paste to the new formulation which reminds me of poundshop chea... See more

Rated 1 out of 5 stars

The new formula has turned a premium brand product into a poor substitute where you can now save a few quid by buying one of the other brands. It seems to be a new problem across the globe where comp... See more

Rated 1 out of 5 stars

I have used the Sensodyne, white Rapid Relief tooth paste for years - I tried many before found this one to work for me - Now within 1 week of using the new BLUE / Aqua coloured variety of the sam... See more

Rated 1 out of 5 stars

I’ve been using Sensodyne Repair and Protect Whitening for years, and I’ve always got on really well with the white formula. The other blue version which I brought by mistake always made the skin on t... See more

Rated 1 out of 5 stars

Recommended Repair & Protect by a periodontist a few years and it worked so well. Now the blue gel is really painful on the gums and my teeth feel like they haven’t been cleaned. Even bought another s... See more

Rated 1 out of 5 stars

I've used sensodyne for many years. it has been reformulated and is now a blue gel. I normally rub the white paste over the worst area for immediate sensitivity relief. this blue gel is too gloopy t... See more

Rated 1 out of 5 stars

New blue toothpaste no good.. tastes rotten and doesnt stop sensitivity.. no mention on packaging about new blue formula whick says to me the public are being duped .. I am now stuck with 3 tubes of s... See more

Rated 1 out of 5 stars

If it ain’t broke don’t fix it !!!! I’ve used repair and protect for years and it’s been brilliant. For some bizarre reason almost certainly increased profitability the company have changed the formul... See more

Rated 1 out of 5 stars

I have used rapid relief for YEARS and it has been amazing My shock on Monday to find my new tube is blue gel and not the white paste was bad enough to then find added ingredients and the pain I am... See more

Rated 1 out of 5 stars

After many years using the white formula sensodyne repair & protect I started to get sensitive death and sore gums with this blue formula so I thought I would see if anyone else had same reaction and... See more

Rated 1 out of 5 stars

I have used the white formula for rapid relief for my sensitive teeth for several years. Unfortunately the new formula does not do the job. I bought the white formula from Amazon after reviewing re... See more

Rated 1 out of 5 stars

Like many others here i to was a long time consumer of sensodyne gentle whitening and some time back as soon as i opened it i noticed the colour and did not use it. Unfortunately id thrown my old pack... See more

Rated 1 out of 5 stars

After years of reduced sensitivity with sensodene repair and protect, the formula has changed and now i get pain a couple of times a day after a few days! I would say the change in formula is to make... See more

Rated 1 out of 5 stars

After the last time i used the blue gel the dentist wanted to replace my 3 fillings because he couldn’t understand why my teeth had suddenly become so sensitive. i stopped using the blue and found the... See more

Rated 1 out of 5 stars

Like everyone else taking the time to come on here I am totally baffled as to why Halleon/Sensodyne have done this. It is a totally different product calling itself the same name. Repair and Protect w... See more

Rated 1 out of 5 stars

It seems like many others on here, I am also having massive issues with the new formulation blue rapid relief toothpaste. The sensitivity is back, my mouth has more ulcers than they have ever had, and... See more

Rated 1 out of 5 stars

Changed their formula of sensodyne toothpaste and the outcome is terrible. Teeth and mouth now painful and very sensitive. The change is in small print and not visible without close inspection. Bou... See more

Rated 1 out of 5 stars

Why on Earth would you change the formulation..? Like everyone else, I’m annoyed at this useless blue goop that is nowhere near as good at reducing sensitivity, and doesn’t leave my teeth feeling clea... See more

Rated 1 out of 5 stars

If you are reading this and have experienced side effects with the new formula, please file a MHRA yellow card report. Changed formula has left me with mouth ulcers and the worst sensitivity I’ve had... See more

Rated 1 out of 5 stars

I thought something was wrong with me,then I decided to check out recent reviews. I am having all sorts of problems with the Sensitivity and Gum toothpaste recently. Lots of irritation and flare ups t... See more

Rated 1 out of 5 stars

I have used Sensodyne Extra Fresh happily for many years. Suddenly, it's changed to Repair and Protect Extra Fresh and it's horrible. Please bring back the old simple formula which worked superbly... See more

Rated 1 out of 5 stars

I was disappointed with the new blue gel formula of rapid relief after using the old formula for years. We buy in bulk so have at least 6 tubes now to use. But the big problem is a few weeks ago... See more

Rated 1 out of 5 stars

Like other reviewers I was baffled by the change in what was such a good product. I feel that hardly any of the wet sloppy mixture gets to my teeth and there is little feeling of freshness after brush... See more

Rated 1 out of 5 stars

Completely lost faith in all sensodyne toothpastes after the company has changed over to the blue gel. Unable to foam foul taste and just falls of the toothbrush. Very disappointed that they still use... See more

Rated 1 out of 5 stars

I used the white Repair and Protect for years. When I bought a new tube it turned out to be the blue one. I tried it on 2 separate occasions and it irritated my gums, caused mouth ulcers and tooth sen... See more

Rated 1 out of 5 stars

I hate the new blue gel that sensodyne have replaced repair and protect with.. Crazy! Why not just create a new type of sensodyne toothpaste with that gel and leave the original repair and protect as... See more

Rated 1 out of 5 stars

I've been buying Sensodyne pronamel gentle whitening for years and have always been very happy with it. However, they have changed the toothpaste from the original white paste to some horrible runny b... See more

Rated 1 out of 5 stars

They changed the formula so much that it doesn't work anymore. Horrible taste, less whitening effect, feels like it leaves no protection over teeth and teeth feel like they're actually now discol... See more

Rated 1 out of 5 stars

So disappointed. I’ve been using repair and protect for over a decade and it was so effective. Never had any sensitivity. This new blue rubbish is cheap, my teeth are very sensitive again and I’m sudd... See more

Rated 1 out of 5 stars

As everyone else has stated the new blue formula is inferior to the old toothpaste. I only noticed after using the new product for 3 days when my sensitivity returned. Luckily I had an old formula un... See more

Rated 1 out of 5 stars

Rapid Relief Sensodyne toothpaste - terrible change of formula to blue with sacharide which raises your blood insulin. I've been a loyal customer to the brand, but now will change to a different brand... See more

Rated 1 out of 5 stars

I have used Sensodyne Rapid for several years. I recently opened a new tube and discovered it was blue, after a short time my teeth became very sensitive so I thought maybe there had been a mistake at... See more

Rated 1 out of 5 stars

This is outrageous now. 2 months without the original toothpaste and im contemplating having all my teeth removed! i’m in so much pain with sensitivity now the formula changed and it no longer works!... See more

Rated 1 out of 5 stars

I have used sensodyne Repair & Protect for 15 years. The new 'blue' formulation caused severe pain & irritation and development of red raw sores on my tongue. I have filed a "MHRA Yellow Card" r... See more

Rated 1 out of 5 stars

Completely reformulated a great product into a totally different thing, and only mentioned it in tiny writing on the back of the box. I feel tricked. The old formula was great, the new one is blue, gl... See more

Rated 1 out of 5 stars

Why change a good product ?? I have been using sensodyne total repair for many years its stopped all sensitivy with my teeth . This blue gel is awfull ☹️different ingredients. I wont be buying this... See more

Rated 1 out of 5 stars

I have used the Sensodyne Repair & Protect tooth paste for many years, excellent toothpaste and good for sensitivity relief. Following my latest purchase, I find that the formula has now been change... See more

Rated 1 out of 5 stars

No longer working and a big increase in painful cold sensitivity since it’s turned blue and runny - half of it is falling off my brush before making it to my mouth. Now have to change manufacturer as... See more

Rated 1 out of 5 stars

The new formula is a con. Turned a perfectly good toothpaste into thin blue gel that doesn't taste the same and doesn't work the same. Instead of being honest about discontinuing it, they made the lab... See more

Rated 1 out of 5 stars

I'm so gutted Haleon has changed the formula to that awful blue gel. I'm allergic to various food colourings, which the toothpaste is now packed with, so can't use it anymore. It was my go-to for year... See more


Company details

  1. Dental clinic
  2. Cosmetic Dentist
  3. Dental Supply Shop
  4. Dentist
  5. Teeth whitening service

Information provided by various external sources

Visit the website of Sensodyne, the No 1 dentist recommended brand for sensitive teeth


Contact info

1.2

Bad

TrustScore 1 out of 5

273 reviews

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Rated 1 out of 5 stars

Change from white to blue terrible

I have used sensoyne for years, however The change from white paste to blue on mutli care was terrible decision. It leaves residue in the mouth, the worse part is I bought them in bulk. I am looking for alternative

23 March 2026
Unprompted review
Rated 1 out of 5 stars

I have been using Arm and Hammer baking…

I have been using Arm and Hammer baking soda for about 30 years, in December I had a problem with a tooth playing up with cold drinks (don't drink warm drinks) so I bought Sensodyne Rapid Relief, after a few weeks no different so went to the dentist who told me to rub toothpaste twice a day on sensitive tooth, after a few weeks fantastic results, I took this product on holiday just in case of flare up. I bought Repair and Protect and used it before I went away only to discover I had left it at home so when i got to the Airport I bought another tube of Repair and Protect but when I opened it it is the blue version. Not only does it not clean the plaque off my teeth it doesn't freshen the breath and like other people have said they are left with a gritty residue on the teeth. Are you meant to swallow silica?
Cannot wait to get home and Arm and Hammer
.

1 February 2026
Unprompted review
Rated 1 out of 5 stars

Don't like blue gel

Don't like blue gel. Yet another added chemical to make it blue?
Gel doesn't last- is this for financial gain instead of improving customer teeth health?
Blue gel has a sweeter taste and actually hurt my sensitive teeth.
Please bring back white toothpaste with less sugar. Want my teeth and mouth to feel refreshed after brushing.

20 March 2026
Unprompted review
Rated 1 out of 5 stars

Awful

Been using sensodyne repair and protect toothpaste for years and it was working great, but its changed from the white paste to the blue gel which is awful ive been in agony all day with my tooth sensitivity from now on I will be buying another brand of sensitive toothpaste.

18 March 2026
Unprompted review
Rated 1 out of 5 stars

Sensodyne Blue Gel

I used the white Repair and Protect for years. When I bought a new tube it turned out to be the blue one. I tried it on 2 separate occasions and it irritated my gums, caused mouth ulcers and tooth sensitivity increased. Close examination of product boxes allowed me to purchase the white paste again (they are still offering a white version in the UK at the moment) and the problems disappeared.

12 March 2026
Unprompted review
Rated 1 out of 5 stars

Formula change is terrible

I have been the repair and protect for 8 years for my sensitive teeth and it has always been great. Since the formula change I’ve noticed my teeth becoming so sensitive again. It’s so disheartening that they’ve changed what was a great product.

13 March 2026
Unprompted review
Rated 1 out of 5 stars

This is outrageous

This is outrageous now. 2 months without the original toothpaste and im contemplating having all my teeth removed! i’m in so much pain with sensitivity now the formula changed and it no longer works! I just wanted you to understand how disappointed i am and how much discomfort this has caused me! Please read these reviews and revert back to the old formula. I would happily pay £10 a tube for the old stuff.

15 March 2026
Unprompted review
Rated 1 out of 5 stars

Blue Gel is horrendous

Since Sensodyne changed their toothpaste from the original white paste to the new blue translucent gel formula, the product has become awful.

I used Sensodyne Rapid Relief for around 15 years and it completely solved the tooth sensitivity I used to suffer from. It was a product I trusted and relied on daily.

However, as soon as the formula changed to the blue gel I started experiencing problems. Within just a couple of days my gums became sore and irritated to the point that I had to stop using it, and spent months trying to find the last remaining white pastes.

When they all disappeared O tried persevering with the new formula in the hope my gums would adjust. While the irritation has eased slightly , the tooth sensitivity that Sensodyne used to control so effectively for years has now returned with a vengeance.

It’s extremely disappointing to see such a reliable product decline so dramatically after a so-called “improved” formula.

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Terrible new blue gel

I been using Sensodyne rapid relief for years however since they have changed to the new ‘blue gel’ my teeth are now really sensitive again. So disappointing as this toothpaste was really great until the blue gel appeared. After being a loyal customer for years I will now be buying a different brand.

2 March 2026
Unprompted review
Rated 1 out of 5 stars

Sensodyne Sensitivity and Gum reformulation

I've been using Sensodyne Sensitivity and Gum for years and never contemplated anything else because I was so satisfied. The white paste has now been reformulated into a blue gel which is horrible, awful, unusable. It stays in a lump while brushing so at the end you spit out half the gel in one glob. By the time you get to the end of the tube, the remaining gel has firmed up even more and is impossible to spread around your teeth. Did they even do any market testing? I can't buy this ever again.

9 March 2026
Unprompted review
Rated 1 out of 5 stars

So upset that Sensodyne repair and…

So upset that Sensodyne repair and protect formula turned blue and doesn’t feel pasty anymore. It’s like a sugary blue gel. It was my favourite ever toothpaste. I will have to look for a new brand. What a shame 😳 please haleon bring back my favourite toothpaste 😢😢😢

7 March 2026
Unprompted review
Rated 1 out of 5 stars

No longer a sensodyne customer

I agree with all the other reviewers. This new blue gunk is useless for sensitive teeth and does not adhere to the teeth at all. I will not be buying sensodyne in the future after decades of being a faithful customer of theirs.

28 February 2026
Unprompted review
Rated 1 out of 5 stars

I hate the new blue gel that sensodyne…

I hate the new blue gel that sensodyne have replaced repair and protect with.. Crazy! Why not just create a new type of sensodyne toothpaste with that gel and leave the original repair and protect as it was..a white paste that customers liked and that really helped with sensitive teeth... This new one does not work or help.

5 March 2026
Unprompted review
Rated 1 out of 5 stars

Rubbish and Annoyed!

I’ve been using Sensodyne Repair and Protect Whitening for years, and I’ve always got on really well with the white formula. The other blue version which I brought by mistake always made the skin on the inside of my mouth shed, and this has now had the same effect. I can’t believe they’ve just changed it without any kind of warning on the box that it’s new, and they seem to have downgraded the quality as well. Really disappointed!! Will be finding a different toothpaste from now on, and I think many other customers like myself will need to switch brands - so they haven’t done themselves any favours.

3 March 2026
Unprompted review
Rated 1 out of 5 stars

Disappointment

I have been a loyal user of your Multicare range for many years and have always been willing to pay a premium for what I believed was a high-quality and effective product. The previous formula worked extremely well for me, and I was very satisfied with its performance.
However, since the formula change to the new gel version, I have experienced an unexpected and concerning reaction. The inside lining of my mouth has begun to peel, leaving my teeth and gums feeling significantly more sensitive and uncomfortable. This has never occurred with the previous formula.
I am genuinely disappointed, as I trusted your brand for consistent quality and care. As a result of this change, I now find myself needing to search for an alternative product.

26 February 2026
Unprompted review
Rated 1 out of 5 stars

I am very disappointed that you have changed my toothpaste

I am very disappointed that you have changed this toothpaste when I was very satisfied with the original. If you feel the need to change it and make it blue for whatever reason why not make it optional and give us a choice of buying what we prefer and did not need improving original repair and protect toothpaste 😡😡😡a not happy consumer

1 March 2026
Unprompted review
Rated 1 out of 5 stars

Blue slime

Blue slime. I can't imagine what someone was thinking to replace excellent and popular toothpaste with blue slime. It's in the bin and I have changed brands

28 February 2026
Unprompted review

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