Very polite and friendly, we tend to always raise issues when things go wrong but forget to praise when something good happens . hence why I have taken time out to appreciate the wonderful service I r... See more
Company replied
Location
Switch locationc/o Superdrug 14-20 Powis Street, SE18 6LF LONDON, GB
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See what reviewers are saying
I had such a lovely experience at This store today thanks to Natalie. She was friendly, patient and really knowledgeable about the different fragrances. She took the time to listen to what I was looki... See more
Company replied
I was served by Ms Princess at your Woolich branch this afternoon and her service was excellent. Her attitude is greatly worthy of every appreciation. Even when I had forgotten my bank card at the bra... See more
Company replied
I went to buy my partner a birthday fragrance and young lady called Natalie really helped me with my purchase ended up buying more than I intended thank you!
Company replied
Company details
- #35 of 116 best companies in Perfume store
- #69 of 222 best companies in Beauty product supplier
- #21 of 84 best companies in Cosmetics and Perfumes Supplier
- #44 of 133 best companies in Cosmetics shop
- #25 of 68 best companies in Flavours, fragrances and aroma Supplier
- #27 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
c/o Superdrug 14-20 Powis Street, SE18 6LF, LONDON, United Kingdom
4.8
Excellent
89 reviews
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Appreciative
Very polite and friendly, we tend to always raise issues when things go wrong but forget to praise when something good happens . hence why I have taken time out to appreciate the wonderful service I received
28 July 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great service
I went to buy my partner a birthday fragrance and young lady called Natalie really helped me with my purchase ended up buying more than I intended thank you!
21 July 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
I was attended to by prithi and she has…
I was attended to by prithi and she has an awesome customer service
Excellent
18 July 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing service!!
I had such a lovely experience at This store today thanks to Natalie. She was friendly, patient and really knowledgeable about the different fragrances. She took the time to listen to what I was looking for and helped me choose the perfect perfume without making me feel rushed or pressured. Her customer service was excellent and she made the whole experience really enjoyable. Natalie is a real credit to the store and I’ll definitely be returning!
18 July 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an amazing in-store experience…
Had an amazing in-store experience picking a perfume. Leni was super amazing; she made me feel like a premium customer lol. Great service; I will definitely be back.
21 May 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Superb service from Ms Princess
I was served by Ms Princess at your Woolich branch this afternoon and her service was excellent. Her attitude is greatly worthy of every appreciation. Even when I had forgotten my bank card at the branch, I still got assisted by Princes and her colleague. Thank you so much Princess for representing Superdrug well. Lola.
8 May 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Leni the perfume shop superstar!!
Every time I come to the perfume shop on Powis street SE18, I am always greeted the warmest welcome by Leni.
She is a STAR. On several occasions Leni has looked after me and always lets me know of the deals and special sales and she is a credit to the company!
I always feel special when I come to this store and when I want my next cologne I will be coming back to see Leni at the perfume shop.
She is excellent at her job and this should be acknowledged. Many thanks to Leni at the perfume shop, Powis Street, SE18. 🙏🏾🫶🏾🥰
30 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing customer service from Leni
Amazing customer service from Leni, she was very friendly and helpful.
18 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My experience was impeccable
My experience was impeccable. I recieved amazing customer service from Leni and she attended to my every need perfectly.
18 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Leni was really nice and her customer…
Leni was really nice and her customer service was good she made me feel welcome and helped with my service
18 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Leni (559) is amazing
Leni (559) is amazing. All I knew was the smell I wanted and she took her time going through the perfumes until I found the scent required.
Thank you.
16 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Jasmyn
The Perfume Shop Customer Services
Princess was amazing
Princess was amazing, she wrapped my perfumes excellently, a wonderful staff
15 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent service
Had an excellent service, Lisa was very helpful and patient, and showed all possible options for the gifts I wanted.
1 April 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nada very good customer service and…
Nada very good customer service and very friendly and humble Girl need to get promoted for store manager
25 March 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lenny was incredibly knowledgeable…
Lenny was incredibly knowledgeable about the notes in perfumes which made life easier for me! She was friendly and very helpful in choosing the perfect gift for my mums birthday. Thank you!!
21 March 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent Service
I had a fantastic experience at the Woolwich Superdrug store thanks to Len from the perfume counter. She was incredibly friendly from the moment I approached, and her communication was excellent. Len took the time to understand what kind of scent I was looking for and demonstrated real expertise when suggesting different options.
Her recommendation of the new arrival BOSS The Scent EDP was absolutely spot on – I’m really happy with it. She explained the notes and why it would suit my preferences, which made the whole experience feel personal and professional rather than rushed.
It’s rare to receive such attentive and knowledgeable service in-store, and Len truly went above and beyond to help me find the perfect fragrance. Her passion for perfumes really shows, and she made the shopping experience enjoyable and memorable.
A big thank you to Len for the excellent service – Woolwich Superdrug is lucky to have such a dedicated and knowledgeable advisor. I’ll definitely be returning for my next fragrance!
12 March 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Honestly I've never experienced such a…
Honestly I've never experienced such a professional service with the choice to make the birthdays even more special... Natalie is the person who helped me to get the perfect choices to make my family happy 😊
Highly recommend The Perfume Shop Woolwich and ask for Natalie you won't go wrong!!!
21 February 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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