Fitness Superstore Reviews 

35,470
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 3,264 reviews, reviewers overwhelmingly had a great experience with this company. People consistently praise the friendly store team for offering professional advice, providing helpful demonstrations, and taking ample time to understand individual needs without any sales pressure. Consumers are extremely satisfied with the wide selection of durable gym equipment and the smooth, highly reliable delivery service. Some reviewers were not happy with product quality, noting that certain machines developed mechanical faults, showed poor fitting joints, or arrived missing necessary parts. A few individuals also encountered frustrating delivery schedule delays alongside unexpected customer challenges and high expenses regarding return shipping charges.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items are sturdy, operate quietly, and... See more

Staff

Users describe positive interactions with staff, highlighting that team members are knowledgeable, patient,... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Service

People report positive experiences with service, highlighting helpful and approachable staff who provide... See more

Quality

Reviewers mention positive feedback about quality, expressing satisfaction with solid and sturdy items like... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were forced into buying a recumbent bike for medical reasons and from the very first call, Ricky Osborn at Fitness Superstore Tunbridge, was absolutely fantastic. He guided us through the minefield... See more

Company replied

Rated 5 out of 5 stars

I popped into store during the week to look over some adjustable dumbbells for me and my son, I was shown what was on offer by very knowledgeable staff. While looking online at the Bowflex dumbbells... See more

Company replied

Rated 5 out of 5 stars

We visited the store wanting to buy a treadmill. Cameron went through all the different options within our budget encouraging us to try them. We did not feel pressurised and Cameron was very patient a... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service. Great advice. The guys working in the Norwich store were very professional and knowledgeable. Jordan helped me choose the right piece of equipment for me, and it was reall... See more

Company replied


Company details

  1. #6 of 47 best companies in Exercise Equipment Shop
  2. #26 of 235 best companies in Fitness and nutrition
  3. #5 of 41 best companies in Fitness Equipment Wholesaler
  4. #2 of 4 best companies in Indoor Cycling
  5. #35 of 131 best companies in Sporting Goods Shop

About Fitness Superstore

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE

Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info


4.8

Excellent

TrustScore 5 out of 5

35k reviews

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4.8

All reviews

(35,470)

3,033 reviews in the last 12 months

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Rated 5 out of 5 stars

Good advice give on equipment i…

Good advice give on equipment i intended to purchase.

19 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Nigel Andrews,

We're delighted to hear that you received good advice regarding the equipment you were looking to purchase. Thank you for your positive feedback!

Kind Regards
Fitness Superstore Gloucester

Rated 5 out of 5 stars

Great service, and great prices

Extremely helpful, great advice and service, and very competitive pricing. Highly recommended.

19 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear sparkind,

We're delighted to hear that you found our service extremely helpful, our advice great, and our pricing very competitive! Thank you for your high recommendation.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Delivery was prompt and the kettlebell…

Delivery was prompt and the kettlebell appears to be of exceptional quality and value

12 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Kartar,

We're delighted to hear that your delivery was prompt and that you are pleased with the exceptional quality and value of your new kettlebell. Thank you for your positive feedback!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

This is a fantastic store

This is a fantastic store - we travelled down to look at benches and thought we had a good idea of which one we wanted. After seeing them in the store and with the help of Julian (who was brilliant), we chose something completely different and much more suited to what we needed. The bench has now been in place at home for a couple of weeks and is getting a lot of use. Would highly recommend this store and Julian.

12 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Anne Sammon,

We're so pleased to hear you had such a positive experience in our store and that our team member was able to help you find the perfect bench. It's wonderful to know it's getting a lot of use! Thank you for your kind recommendation.

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

Very helpful assistant in the Norwich…

Very helpful assistant in the Norwich store, the ordering process was smooth and the products are quality

19 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

customer,

We're delighted to hear that our team member in Norwich was very helpful and that the ordering process was smooth. It's wonderful to know you're pleased with the quality of our products.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Thank you Ryan for the hand

20 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Casey,

We're so glad we could assist you! Your positive feedback truly brightens our day. We appreciate you taking the time to share your experience.

Kind Regards
Fitness Superstore Chelmsford

Rated 1 out of 5 stars

Absolutely appalling customer service

Absolutely appalling customer service. Got a treadmill for around £2500 on 28th August 2024, had a fault with the machine July 2025. Raised this with the customer service. And after over a year and 3 engineer visits. They’ve now say they’re refunding me for £1603. Their words were “ As your treadmill has been in use for a period of time, we have calculated a pro-rata refund based on the length of time the product was used without any reported faults, compared against the remaining warranty period”. Like what I used this machine for less than a year!!!

20 August 2026
Unprompted review
Rated 5 out of 5 stars

Dan as always so helpful and…

Dan as always so helpful and knowledgeable

20 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Ian Hackney,

We are so pleased to hear that you found our team member helpful and knowledgeable. Your kind words are greatly appreciated!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Experience was great.

11 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Mrs Shamshad,

We are delighted to hear that you had a great experience when shopping at our store in North London, we appreciate your feedback.

Kind Regards
Fitness Superstore North London

Rated 5 out of 5 stars

I have been buying equipment from…

I have been buying equipment from Fitness Superstore for many years and never been let down in any way. In fact I always recommend people to deal with them. In my last purchase John Breen was extremely helpful, supportive and efficient , so a big thank you to you John. Top class training gear and top class service.

11 August 2026
Rated 5 out of 5 stars

Amazing Service from Dan

Amazing service from Dan. Great demonstration of the treadmill and all its features. No pressure at all to buy. Very happy with our new treadmill.

19 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Mark,

We're delighted to hear about your positive experience and that our team member provided a great demonstration of the treadmill and its features. We're so glad you're happy with your new treadmill!

Kind Regards
Fitness Superstore Newcastle

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