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The Perfume Shop Reviews 175,313

•
TrustScore 4.5 out of 5

4.7

Perfume store•222 Locations
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Review summary

Created with AI, based on recent reviews

Considering 36,831 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, extensive product knowledge, and helpfulness in finding the perfect items without pressure. Many people highlight the excellent service, noting the personalized approach and efficiency of their shopping experience. The delivery service is frequently commended for being fast, well-tracked, and arriving with products securely packaged and often with extra samples. However, some customers also noted issues with incomplete orders, faulty products, and a lack of support when items went missing or arrived damaged. A few other people also felt that delivery could be slow or that extra postage costs were too high, leading to disappointment.

What people talk about most

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, efficiency,... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting fast and efficient... See more

Product

Clients share positive opinions on product, often highlighting the quality and value, with many finding... See more

Service

Customers consistently note positive experiences with service, often highlighting the efficiency, excellent... See more

Price

Reviewers mention positive feedback about price, with many customers finding the pricing to be competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited the perfume shop at the outlet village near tibshelf today and had a brilliant experience. The staff were friendly, knew their stuff, and helped me find exactly what I was after without any pr... See more

Company replied

Rated 5 out of 5 stars

“I have been using The Perfume Shop in Exeter for almost 5 years, and I’ve always had a great experience. Liby has always understood my taste and preferences really well. Recently, I met Danny and Riy... See more

Company replied

Rated 5 out of 5 stars

Excellent service from The Perfume Shop. My order arrived quickly, was well packaged, and exactly as described. The prices were competitive and the whole shopping experience was smooth and hassle-free... See more

Company replied

Rated 5 out of 5 stars

We was served by Faye in the white rose store today and what a credit to your store, super friendly and personable! We had no intention of buying from the fragrance section but we did after chatting... See more

Company replied

Company details

  1. #33 of 111 best companies in Perfume store
  2. #64 of 215 best companies in Beauty product supplier
  3. #22 of 83 best companies in Cosmetics and Perfumes Supplier
  4. #40 of 130 best companies in Cosmetics shop
  5. #27 of 66 best companies in Flavours, fragrances and aroma Supplier
  6. #28 of 107 best companies in Hair product shop

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

175k reviews

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Rated 1 out of 5 stars

very poor so called customer service or lack of

I am extremely disappointed with the level of customer service provided by The Perfume Shop. I contacted the company over 24 hours ago regarding missing reward points that should have been applied following a recent purchase, yet I have received no response or acknowledgment.

As a returning customer who has made multiple purchases over time, I expect a basic level of communication and support when issues arise. The complete lack of response is both frustrating and unprofessional.

In my opinion, customer service is a clear reflection of a company’s standards and values. Unfortunately, this experience has left me with little confidence in continuing to shop with The Perfume Shop.

With many reputable alternatives available, including Allbeauty, Sephora, and Perfume Price, I will be choosing to take my business elsewhere going forward.

8 June 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great found what I was after and was on sale at a good price , was sent out quickly good Overall service

6 June 2026
Unprompted review
Rated 5 out of 5 stars

I had a very positive experience with Lina

Yesterday afternoon Lina served me and I have to say she is AMAZING!
Her customer service is absolutely IMPECCABLE!
She is very friendly and very kind!
She is also incredibly patient as she showed me a lot of fragrances.
I had a very positive experience with her!
I will definitely visit your store in Watford again to make other purchases when I need!

8 June 2026
Unprompted review
Rated 5 out of 5 stars

Excellent visit today at the Perfume…

Excellent visit today at the Perfume shop in St James Quarter Edinburgh . Both Paul and Emma were very welcoming and very helpful, there assistance and answers to my questions were superb, both of them took time and helped me through my choices. Samples were provided to make the desired choice and I am delighted with them. Both Emma and Paul made my visit and the purchase very easy . Thanks to them for there help. 👍👍👍👍👍👍👍

9 June 2026
Unprompted review

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